Did you know that two out of three people prefer to read beautifully designed content? TOP’s Web Design team partners with you to beautifully feature your brand through designs that inspire audiences, boost reputation, and convey a focused story of who you are and why the world should pay attention.
We define the framework for the experience and rapidly prototype key interactions in the user experience generating detailed wireframes, functional and presentation specifications and even animation samples.
We express the “feel” of the experience to understand the impression it will give your audience through detailed design comps showcasing key headlines, tone of voice, and the selected conceptual treatment.
Then, using analytics and user research, we help you decide between fluid design and static layouts at hard breakpoints so your story will look great per the device usage of your audience. We create mobile-first design systems that load content quickly and reward interactions with delightful functionality intended for the smallest of screens. From infographics to charts and graphs to diagrams, heatmaps and animated timelines, we help you spotlight crucial information that users can digest quickly and easily. And the final designs culminate into a website, app, or digital experience that can serve as a foundation for growth for your brand. We don’t just design for art aficionados – we design for people and our deep expertise in branding, search engine optimization, marketing, development and more mean that we don’t design solutions in a silo. We think about the end-to-end user experience and how to tie each interaction back to ROI.
Check out a few of our capabilities below:
- Digital Branding and Visual Identity Systems
- UX Design
- Detailed Digital Design
- Adaptive and Responsive Design
- Mobile Design
- Data Visualization
We begin every web design project by auditing the existing content, look and feel, technical and SEO performance, and pathways and throughputs for users from your existing experience (if you have one) and we analyze similar digital experiences from your peers. We determine what content will need a new home and spotlight opportunities for modernization, differentiation and simplicity.
Then we work to create persuasive designs that integrate functionality with aesthetics and work for your audience wherever they are on the device of their choice. And, we don’t work through a final outcome with any draconian methodologies. We observe, listen and share each step of the creation process. Our team of web designers at TOP firmly believe in sketching and testing and showing the what could be before its locked in. It’s an emotional journey too, because you’ll be in the splash zone with a front-row seat to participate in crafting your brand’s next evolution.