Viral Marketing Agency
We leverage on proven and measurable strategies to make brands go viral with bespoke campaigns employing cutting-edge tactics and flawless executions.
About us
We control the “uncontrollable”
To many, when they hear of something going “viral,” they associate it with luck. They think going viral is this uncontrollable beast that has the power to launch an unknown brand into becoming a household name. Well here at TOP, we know there’s more to it than that. We have proven time and time again through our step-by-step viral blueprints that making your campaign break the internet is a bit more strategic than you think.
With an international influencer network and a news-driving data division, we are an industry-leading Viral Marketing Agency with the portfolio to prove it. Our campaigns have been to the steps of local town halls, all the way to inside the oval office. Our dedication to being up to date on every platform’s best practices, applied to our mantra of “Test. Optimize. Perform.” makes us the agency you need to make your next campaign go viral.
To many, when they hear of something going “viral,” they associate it with luck. They think going viral is this uncontrollable beast that has the power to launch an unknown brand into becoming a household name. Well here at TOP, we know there’s more to it than that. We have proven time and time again through our step-by-step viral blueprints that making your campaign break the internet is a bit more strategic than you think.
With an international influencer network and a news-driving data division, we are an industry-leading Viral Marketing Agency with the portfolio to prove it. Our campaigns have been to the steps of local town halls, all the way to inside the oval office. Our dedication to being up to date on every platform’s best practices, applied to our mantra of “Test. Optimize. Perform.” makes us the agency you need to make your next campaign go viral.
Our approach
Simple. Surprising. Significant.
We believe at the heart of every campaign lies the three S’s: Simple, Surprising, and Significant. We start with Simple. We ensure the core message is easy enough to understand in mere moments to maximize spreadability.
From there, we package the message in a surprising way. This both means that the campaign will not only disrupt a viewer's expectations of an issue or topic, but that it visually stands out in a newsfeed to cut through the noise. Finally, we add the human touch and make the campaign significant. We make sure that anyone who comes in contact with your content not only learns something, but feels something.
This three-step approach, combined with our intensive data-division fueling all of our creative assets, results in millions of views, shares, likes, and eyeballs on your brand and message.
How we work
Aligning messaging with audience metricsOur work often begins with an alignment on key messaging. What are we trying to communicate? How can we use human-driven storytelling to amplify our message?
Next, we'll better understand who we want to reach. Do we want to attract a younger audience, full of passion, energy, and willingness to share? Or are we trying to reach an older audience, the decision makers and holders of larger market spending share?
Then we'll define a series of metrics to better measure our messaging effectiveness. What actions do we want our viewers to take? Are we a business trying to push sales of a new product? Or are we a non-profit trying to spread awareness and drive social change?
Finally, we'll help you develop your channel strategies. We determine whether our audience will better engage with a challenge, a contest, a hashtag and the platform it should start on. For viral video marketing, for instance, we use the power of that medium boost engagement and ROI. We determine what influencers we can leverage to massively compound eyeballs. No matter which choices we make together, we'll be your trusted partner every step of the way.
Our work often begins with an alignment on key messaging. What are we trying to communicate? How can we use human-driven storytelling to amplify our message?
Next, we'll better understand who we want to reach. Do we want to attract a younger audience, full of passion, energy, and willingness to share? Or are we trying to reach an older audience, the decision makers and holders of larger market spending share?
Then we'll define a series of metrics to better measure our messaging effectiveness. What actions do we want our viewers to take? Are we a business trying to push sales of a new product? Or are we a non-profit trying to spread awareness and drive social change?
Finally, we'll help you develop your channel strategies. We determine whether our audience will better engage with a challenge, a contest, a hashtag and the platform it should start on. For viral video marketing, for instance, we use the power of that medium boost engagement and ROI. We determine what influencers we can leverage to massively compound eyeballs. No matter which choices we make together, we'll be your trusted partner every step of the way.
Driving new user acquisition in under 24 hours
We worked with Postmates to launch a triggering viral campaign for 'Eat What You Want Day' that resulted in millions of impressions and thousands of Big Macs delivered, resulting in national news coverage.
Read case study$336K PR Value
Viral Marketing expertise that generates buzz
We combine data, influence, and a robust knowledge of media to help companies go viralThe rise and evolution of social media in the digital age has provided companies with unprecedented access to audiences and individuals. With this rise in popularity, more and more companies are leveraging social media, influencers, and other mass media tools to achieve popularity through Viral Marketing. TOP helps companies large and small navigate this complicated landscape, build momentum organically, and accelerate growth in ways they never thought possible. Whether you are an emerging startup looking to explode or a large corporation looking to penetrate new markets, TOP’s team of Viral Marketing experts have the experience and strategic insights to increase your brand’s visibility and drive conversion.
- Full-Service Viral Marketing Campaigns
- Viral Marketing Training
- Dedicated Viral Marketing Specialists
- Wide experience from startups to local service providers
Companies often think about “going viral” as an aggregate term, where an idea, concept, brand, or product spreads through a target audience or the general population rapidly. The real purpose of Viral Marketing is to create something that can be shared with another person in a way that is so impactful that they will feel compelled to share it with others. We’ve come up with a road map for virality that centers around messages being simple, surprising, and significant.
Businesses thrive on momentum, and the ability to “go viral” at a velocity that outpaces competitors is one way that companies look to build momentum, make headlines, and motivate large groups of people to interact with their brand. TOP not only uses Viral Marketing to help you achieve virality, by finding what will motivate people to share your story with the world.
The rise and evolution of social media in the digital age has provided companies with unprecedented access to audiences and individuals. With this rise in popularity, more and more companies are leveraging social media, influencers, and other mass media tools to achieve popularity through Viral Marketing. TOP helps companies large and small navigate this complicated landscape, build momentum organically, and accelerate growth in ways they never thought possible. Whether you are an emerging startup looking to explode or a large corporation looking to penetrate new markets, TOP’s team of Viral Marketing experts have the experience and strategic insights to increase your brand’s visibility and drive conversion.
- Full-Service Viral Marketing Campaigns
- Viral Marketing Training
- Dedicated Viral Marketing Specialists
- Wide experience from startups to local service providers
Companies often think about “going viral” as an aggregate term, where an idea, concept, brand, or product spreads through a target audience or the general population rapidly. The real purpose of Viral Marketing is to create something that can be shared with another person in a way that is so impactful that they will feel compelled to share it with others. We’ve come up with a road map for virality that centers around messages being simple, surprising, and significant.
Businesses thrive on momentum, and the ability to “go viral” at a velocity that outpaces competitors is one way that companies look to build momentum, make headlines, and motivate large groups of people to interact with their brand. TOP not only uses Viral Marketing to help you achieve virality, by finding what will motivate people to share your story with the world.
Our Values and Beliefs
Virality is a controllable outcome
Leaving a campaign to chance is never a wise decision, that’s why we’ve created, tested, and utilized dozens of viral blueprints to launch hundreds of different campaigns to virality. With these general blueprints and our industry-specific market research, we can tailor your campaign to reach millions of impressions.
Influencers of all sizes have value
A key to virality will always be utilizing influencers, they are a great way to jumpstart the process. However, this doesn’t always mean just using one massive account with millions of followers. Smaller influencers can not only reach your targeted audience better for a fraction of the price, but they have more loyal and engaged fans to help share your campaign.
Data is the key to marketing
Even if your company has a general understanding of the audience you are looking to reach, specified, personalized market insight can always help your business. Whether it is keeping more up-to-date with your current audience or its insights into a brand new market you can expand into, our intensive date capabilities can help you cut marketing costs and grow sales.
Our Viral Marketing Capabilities
Viral Content
Our content creation teams will work on producing video, animations, designs and striking images, all which can be used to increase the virality of a certain topic or product
Viral Mass Media
Work with our PR teams to create a PR strategy which aims to go viral through the mass media
Viral Social Media
Work with us to create a social media strategy which keeps you top of market and increasingly sharing viral inducing content
Viral Influencers
We work with influencers across various segments and specialities to create campaigns which support viral campaigns and maximize results
Reviving an original sensation back to the top charts
Our viral marketing strategy capitalized on emotional connections between cats and humans and maximized organic sharing and reach.
Viral Marketing insights that blend data and human experience for viral optimization
TOP understands the anatomy of viral moments better than any other industry. Our customizable Viral Marketing blueprints take ideas, products, services, brands, or concepts and make it a viral topic by creating contagious stories that entice the senses and activate the key emotions that trigger a response. Our bread and butter is viral video marketing where we make video content that is begging to be shared. Whether you are an emerging startup looking to disrupt the market, or an established company trying to penetrate a new market or reignite brand’s value, these blueprints can help you create your own viral moments.
Why choose TOP?
TOP has perfected Viral Marketing strategies that take brands to new heights
Become the next viral sensation todayMass media knowledge
TOP's team of media experts can help you craft a sharable narrative designed to go viral through mass media.
Social media experts
TOP uses data and our knowledge of social media algorithms to deploy Viral Marketing that keeps your brand top of mind and increases shares.
Influencing Influencers
TOP has developed relationships with influencers from the hottest industries that we leverage to accelerate Viral Marketing efforts for aligned brands.
Our expertise
- Facebook Virality
- Instagram Virality
- Twitter Virality
- TikTok Virality
- Youtube Virality
- Image & Video Production
- Local & Global SEO
- Event Marketing
- Digital Marketing
- PR & Crisis Communications
- Non-Profit
- B2B & B2C
- Viral Video Marketing
750%
The amount viral video marketing campaigns increase clickthrough rates.