American history and modern innovation come together in Philadelphia. It’s truly one of the most interesting cities in the world, which is why many world-class companies call it home, not to mention those down the road in King of Prussia, Wilmington, Lancaster, and Bucks County. It can be hard to stand out in a city where there is so much going on. TOP can help break through the noise by creating custom content meant to be seen, heard, and acted on.
Custom content does not come in the form of cookie-cutter videos for all of our Philadelphia partners. Every business is unique, and we use our foundation in brand strategy to determine the strengths, challenges, and opportunities that make your particular organization unique, then we craft messaging around those characteristics.
In an effort to make the most out of our principle piece of video content, we deployed our Test, Optimize, Perform methodology to create stackable content. It’s an effective, efficient way to leverage the parent piece of content and many, multiple pieces of content in different formats for use across platforms and channels. This way, video can be a part of every day marketing efforts instead of “when budget allows”.