Philadelphia + Video Production

Not only is Philadelphia the birthplace of America, it is also home to some of the world’s most revolutionary companies. The city of Brotherly Love fosters an air of innovation and disruption, and the team at TOP works hard to uncover the stories that stem from those principles. The directors, producers, and cinematographers find modern, informative ways to create short-form social videos, long-form corporate executions, or broadcast commercials to connect with your audience and meet goals. Our larger agency network aligns with video teams to increase exposure on all channels.

• Viral video creation
• Video editing
• Live streaming video
• Event video production
• YouTube optimized video

From scripting to shooting, editing to mastering, our video expertise encompasses the entire process. It may seem simple, but sourcing a good story that engages audiences at a deeply emotional level takes skill and experience. This allows our video efforts to fully integrate with the messaging you’re marketing across other channels. Cross-channel storytelling allows you to take this video and use it on YouTube, Facebook, the web, in email — wherever it makes sense in your larger content efforts.

We reverse engineer every project to align with the brand’s goal and an audience, then apply our local video knowledge to create video that emotionally connects. We have complete distribution capabilities across media planning and buying, viral marketing, and digital distribution.

American history and modern innovation come together in Philadelphia. It’s truly one of the most interesting cities in the world, which is why many world-class companies call it home, not to mention those down the road in King of Prussia, Wilmington, Lancaster, and Bucks County. It can be hard to stand out in a city where there is so much going on. TOP can help break through the noise by creating custom content meant to be seen, heard, and acted on.

Custom content does not come in the form of cookie-cutter videos for all of our Philadelphia partners. Every business is unique, and we use our foundation in brand strategy to determine the strengths, challenges, and opportunities that make your particular organization unique, then we craft messaging around those characteristics.

In an effort to make the most out of our principle piece of video content, we deployed our Test, Optimize, Perform methodology to create stackable content. It’s an effective, efficient way to leverage the parent piece of content and many, multiple pieces of content in different formats for use across platforms and channels. This way, video can be a part of every day marketing efforts instead of “when budget allows”.