Detroit Video Production

Video production to engage your audience and drive them to action

World-class, broadcast-ready video production with the spirit of Detroit

Connect with a Detroit video production expert
We make video for every story.

From Downtown to Brightmoor, we produce videos that make Detroit soar

Detroit has been a town of innovators, history makers, and global achievers since Henry Ford built his first car in 1896. At TOP, our team of directors, producers, and cinematographers work hard in order to bring the stories of Detroit’s modern companies to light in enthralling and illuminating ways. From video for social media, broadcast commercials, or corporate video, our experienced video production specialists know exactly how to tell compelling stories that connect with the audience and drive goals.

  • Viral video creation
  • Video editing
  • Live streaming video
  • Event video production
  • YouTube optimized video

Our video services encompasses producing, scripting, shooting, editing, and mastering. This is why we use cross-channel storytelling to allow your video to completely integrate with the message your communicating through various other marketing channels.

We reverse engineer every video, starting with your brand’s goals and your target audience’s and aligning them on a message that resonates. When we’re done producing the video, we can use our complete distribution capabilities, including media planning, media buying, digital distribution, and organ viral marketing to make sure the video gets seen.

We locate your Detroit audience

By utilizing our Detroit grown in-house research teams, we're able to target audiences and then generate key video messaging rises above competitors within the marketplace. Our videos stay with the audience because we make content specifically for them.

We tell the stories Detroit's waiting for

We create the content that Detroit is demanding, therefore engaging the viewer and driving conversion. Stories are a powerful way to trigger action, so we test and optimize our videos to ensure we're telling stories that are simple, surprising, and significant — the recipe to virality.

We get your video on Detroit's radar

By utilizing our media planning and buying divisions — as well as an extensive network of influencers and journalists — in order to create broader video distributions. We're even able to optimize your video for SEO and help it find its organic social media audience.

We broadcast your brand to Detroit and beyond

The Detroit-based videos we create drives a message. So we take the time to understand the unique opportunities possessed by your business and curate bespoke messages that connect with audiences.

Our creativity was born in Detroit

We love our Detroit video clients

Detroit is a city based on innovation, invention, and history, meaning that no matter where you end up in the city, you’ll be met with a story waiting to be told. In a town filled with world-class companies — especially over in Broadway, Bricktown, Capital Park, and Park Avenue — it’s not easy to stand out. That’s where TOP comes in. Our custom scalable content makes sure that you’re seen.

The videos we create are as unique as your business. There are no cookie cutter videos here. Our roots stem from brand strategy, so we’re able to create custom videos that fit perfectly for every company’s unique set of opportunities and challenges. We know what works and what doesn’t.

If you want to adapt your video into various pieces of content in different formats, across a wide range of channels and platforms, we’ve deployed out Test> Optimize> Perform methodology to create “stackable content” — an innovative and daring way to create content that is highly effective, efficient, and scalable. You can now incorporate video as a daily part of your marketing rather than waiting until the budget allows.

Why hire a Detroit video production company?

One of the many benefits you get from joining forces with a Detroit video production company is our ability to handle any technical and creative details in order to ensure your videos connect with local and global marketing. Hiring a professional with years of experience, or even one who’s studied or worked at University of Michigan or Wayne State University — is an easy and hands-free way to constantly lead customers to your business.

We have the pleasure of working in Detroit every day, which means you can find us filming B-roll at Belle Isle or shooting cutaways at the Fisher Building. Our Detroit team has also executed creative work from SXSW to Cannes.

Video Production for Detroit Companies

A major benefit of hiring a video agency located in the heart of Detroit is we know all of the competition and how to find the white space in their messaging that your brand can own. With every new client we do a deep dive into their competition, teasing out the ownable messages and looking at them through a Detroit lens. Then we craft videos that are guaranteed to connect with your audience. From Hubbard Richard to Chaldean Town, we take a results-driven approach to structured creativity, making way for new and innovative solutions with each project.

A Video Production Agency That Lives in Detroit

When you work with TOP, you’re investing in your own community and gaining a partner that knows your business, your town, and your goals. We love the Motor City, its history and most of all, its potential. Our video production team partners with our strategists and writers to create visually stimulating content that connects with your audience on an emotional level. All in an effort to be a voice for Detroit brands.

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