We build brands from the outside in. Too often, marketers focus on the story they want to tell and focus exclusively on how best to tell that story. But, incredible brand experiences are offer an exchange of value for audience and brand. We make branded interactions that help people easily share their contact information with just one tap. We leverage portals to help people go deeper within content journeys without ever having to navigate forward or backward and lose their place. We simplify steps and actions in each person’s journey so that we can get them the information they desire most early. And, we leverage micro interactions to reward as the person moves through the application or website.
Through our discovery, UX definition and data-driven UI design process, we craft incredible customer experiences that are as human as they are high-performing. At TOP, our interdisciplinary team of strategy and design professionals help you capitalize on touch points by preparing wireframe blueprints for how best to serve up content, orient the user, push and pull them into interactions and focus them on intended paths. Whether you need quick tips for how to simplify or modernize your experience, a complete overhaul of your domain, or deep analysis of the complete user journey across your digital ecosystem, we can help you quickly develop brilliant interfaces that surprise, delight, help and nurture. Check out a few of our capabilities below:
- User experience strategy
- Content migration and sunsetting planning
- User research and usability testing
- Persona and user journey mapping
- Menu and navigation architecture
- Logic definition
- Search engine optimization strategy
- Data-driven design and design thinking methodologies
We start every web design project by auditing the existing content, technical and SEO performance, and pathways and throughputs for users from your existing experience (if you have one). Additionally we look at your competitors, rockstar peers, brands you admire or trailblazers to asses whats working and what can be improved. We help you decide what content to retire, what to keep or create from scratch to meet user expectations. We then identify gaps and opportunities and thus white space for differentiation that you can move into to stand apart from you competitors.
With this white space established, we then work to shape the story you need to tell into a landscape of micro and macro interactions, touch points, and features that are designed so that the end process feels effortless. You’ll see this framework in wireframes, prototypes and sketches. Whether it’s formal with paid specially selected external audiences or internal with client, agency or general public users, we leverage these elements to get feedback early and adjust.
We want users to glide from their entry point to their exit point with just the right amount of playful pauses and sharing. Every page is a beginning since search engine queries will lead users to interior pages and desired content beyond the homepage. We help you visualize how your users engage with your brand so that we can combine content with functionality in a way most likely to meet or exceed their expectations. From information architecture to content groupings and hierarchy, we help you identify what to spotlight and minimize and often enhance with a search-focused approach.
And, since Google tracks how happy users are with your site and engagement boosts rankings, good UX is the most import ranking factor. We combine SEO with usability testing to boost performance.