Companies often wonder what place television advertising has in marketing in the digital age. When you’re part of a major eastern market like Boston’s, with a rich historic culture and diversely innovative economy, it can be hard to maintain alignment with core strategies as your company expands. Our advertising teams work with a wide range of partners, and use our knowledge of all things media to help emerging companies use television to move into new markets, and find new customers. The key important factor is helping people connect with your brand through experiences that only TV advertising can offer. By combining our library of data analytics and our vast experience in traditional approaches, TOP helps your Boston-based brand reach its potential.
Our TV advertising services include
- Creative Development
- Media Planning and Negotiation
- Video Production
- Programmatic TV Buys
In a world of digital ads, TOP understands that companies may be skeptical of television advertising. We work with local Bostonian brands and companies to tell your story with a visual and emotional component that can only be provided by TV advertising. We collaborate with your business to sell your story efficiently to your core audience, providing uniquely personal and memorably viral ad campaigns. Television continues to remain a trusted source of credibility for many american brands who want to make progressive and innovative experiences for Boston. We encourage actions that showcase a company’s brand on a national and global level.
TOP’s approach is unique in that we have a deep appreciation of how the TV medium works, and we love the cities where our agencies are located. Television can be integrated with digital ad services that note the way we extend your reach, achieve the right frequency of ads, and gain the necessary impressions needed to generate the ROI you’re looking for in television ads.