TOP is an innovative Tampa marketing agency who is applying industry leading growth marketing principles — including the process of systematic experimentation and measurement — to all core agency disciplines.
TOP = Test + Optimize + Perform
From the Terrace Park to Tampa Heights, we help Tampa companies market at scale
With roots in Tampa, many of the most innovative companies and founders of established brands and emerging startups walk through our doors and give us front row seats to game-changing launches. Not only do we have our finger on the pulse of the latest marketing trends, but we’re consistently first to market on the latest digital marketing and social media platforms, too.
From the beginning of the client relationship, we collaborate closely with your internal brand team to align on key messages — and our team of brand strategists identify the “white space” in the market where your brand shines compared to your competitors. Rather than relying solely on broadcasting your message to those who may not hear or listen, we prioritize connecting with your ideal audience, their needs, and relevant use cases that guide them to your solutions.
Need in-depth marketing research to understand your competitive strengths and weaknesses in the marketplace? We’re experts in using mass media analysis, social media listening, surveys, and focus groups to help you perfect strategies that take full advantage of your brand’s edge.
Need world-class digital marketing that can also integrate seamlessly with non-digital tactics? At TOP, our team of landing page optimizers, pay-per-click (PPC) experts, and keyword researchers work side-by-side with broadcast media buyers, out-of-home planners, and our internal creative team for a truly integrated 360-degree marketing experience.
Need to re-tool your message to drive more conversions? We create psychological triggers, make content ideas sticky, and activate key emotions leveraging the power of calendar-based marketing — inspiring consumers, customers, and key influencers to take notice and act promptly.
We’ve also learned how to incorporate best practices from the most successful startups from Tampa-St. Petersburg-Clearwater area. We leverage principles from agile software development to work in a series of systematic “sprints” that align to critical periods and metrics that define success. This approach helps us overachieve in our results while remaining flexible and malleable to emerging trends and evolving business needs.
The result is a Tampa marketing agency with the soul of a fast-growing tech startup and the global reach of a best-in-class enterprise. Let’s meet for a coffee at Jet City Espresso and then, perhaps, create some amazing marketing campaigns together.
We are full-service
Our work spans 35+ disciplines organized into 7 functional groups — including advertising, branding, commerce, communications, creative, digital, and growth. Rather than working in independent silos, our Tampa team structures projects with an eye to cross-functional integration with a common set of processes and metrics.
We are data-driven
We believe in the power of data to reveal the answers to those who look hard enough and ask the right questions. We believe A/B testing everything — from PR pitches to brand messaging guidelines to digital landing pages. We also to share data and key learnings with our Tampa-St. Petersburg-Clearwater clients. We know that better data means better recommendations. If you don’t measure, you can’t optimize or improve.
We are growth-focused
We’re the first Tampa marketing agency to apply growth marketing principles — including the process of systematic experimentation and measurement — to all core agency disciplines. The key is not only to climb fast in the race for dominance in Tampa, but also to make sure that our ladder is up against the right wall. This growth-focused approach is literally in our name: We’re TOP — meaning that we Test, Optimize, and Perform at scale.
We have global reach
We’ve worked on integrated marketing campaigns in more than 25 countries on six continents. We have boots on the crowd in most leading markets across the world. We’re one of the few Tampa marketing agencies that can laser target in Tampa and then broadcast our optimized message to London, Hong Kong, Sydney, and São Paulo.
We work as one team
When you work with TOP across disciplines or countries, you aren’t just getting an introductory email to an adjacent team that doesn’t really understand your business (or what the other team outside of the Tampa is doing). From St. Petersburg to Sydney, we work as one cohesive team — including our project management approach to our global execution to our quarterly P&L statements.
We love Tampa companies
Every day we ask ourselves a simple question: If a marketing agency never existed before, how would we invent it using the tools and technology of today?
Regardless of which marketing agency discipline we are working in, we believe in the power of great storytelling with rigorous testing. On a daily basis, our Tampa marketing teams are conducting multivariate testing of key stories and messaging (A/B testing across multiple dimensions), analyzing the conversion rates, and then scaling up only the best stories and messages to achieve key KPIs and maximize your ROI. Our clients love the insights they get into their optimal product story from the results of our multivariate testing and data-driven approach.
We’re also a Tampa marketing agency that will work within your framework no matter what platform or channel you prefer. On any given day you can see our team members shooting crisp viral videos for a scrappy wearables start-up, rebranding a global CPG brand, hashing out SEO strategy for a local brick-and-mortar B2B business, managing a hot new SaaS company’s Facebook and Instagram presence, or organizing a world-changing CSR campaign.
Just because we work in the Tampa, St. Petersburg-Clearwater area doesn’t limit us chaining ourselves to our desks. Our experiential marketing and events team can help you host anything from viral man-on-the-street style stunts to million dollar conferences in world renowned venues, and everything in between— always with the goal of creating great experiences for customers and end users.
What is your marketing agency’s approach to day-to-day client management for Tampa brands?
We have built our account management systems, procedures, and teams around four fundamental principles: proactivity, responsiveness, flexibility, and transparency.
As a whole, these four principles create rapid feedback loops with our Tampa clients. That’s why we’re famous for being a rapid-strike agency: When a company came to us asking for help to create a global activation with only two weeks notice (because another agency was unable to execute that fast), we proactively sought out an existing sponsor with a partnership plan, wrote a series of video scripts and responded quickly to solicit and incorporate brand feedback, mobilized our internal film crew in a flexible production schedule with overnight video editing, and transparently reported on key milestones every step of the way.
How does your marketing agency collaborate with other Tampa-St. Petersburg-Clearwater agencies?
We work collaboratively with other agencies in three primary ways: as lead agency, as an agency council member, and by doing fill-in work. Our team-oriented approach builds trust with our colleagues. We’ve earned a reputation as a flexible partner that can adapt and change agency roles to meet situations and ever-evolving circumstances. You'll find us working hard all day alongside our Tampa agency partners and then hitting up happy hour at Kona Grill after work, too.
How do you staff your Tampa marketing teams?
We manage human and technology resources to ensure the right resources and skill sets are staffed against each initiative. Our resource allocation and management process is a four-step system: holistic brainstorming, task breakdown, resource alignment, and resource allocation.
Throughout our campaigns, our Tampa teams work hand-in-hand (often in the same room to ensure cohesiveness) to produce an end-to-end result that crosses disciplinary boundaries. Because we’re a unique hybrid of local agency with global scale, we combine vertical integration with the ability to make rapid course corrections that simply aren’t possible for more traditional agencies.
How do you respond to emerging news stories and cultural trends in Tampa and beyond?
The spontaneous nature of today’s mass media and social media landscape plays a significant role in our day-to-day approach. Our in-house data analytics, creative, and social media teams constantly monitor real-time Google search data, Twitter hashtags, YouTube plays, and trending news headlines to identify conversations and map cross-channel insights. Working within the wireframe of our established marketing plan, we make course corrections based on what is trending while it unfolds, while still tying the conversation back to our core brand story and value proposition.
Part of being on-trend is the ability to take inspiration from your surroundings. Whether our team is catching a game together at Tropicana Field, getting drinks at Ciro's Speakeasy, shopping at Ybor City, or taking a in the views from the Riverwalk, you can find TOP team members enjoying themselves while constantly observing and synthesizing. It's not uncommon for team members to send Slack messages to each other with new discoveries or exciting recommendations we can use to improve our work.
How do you onboard new Tampa marketing clients?
Most of our client work starts with a 21-day onboarding plan that is custom-tailored to the each client. We start with an onboarding process that is unique to each discipline — one that we’ve systematized over time. But we also understand that each Tampa client has its own needs, and we are sensitive to that. During the onboarding process, we take stock of our client’s communication preferences and select the best tools from among our wide array of technologies to fit the client’s demands. We’ll establish meeting schedules, a reporting cadence, and key role assignments. Our goal is to be proactive and take the necessary action steps without you having to ask.
Our Local Services
- TOP Crisis Communications Agency Tampa
- TOP Digital Marketing Agency Tampa
- TOP Experimental Marketing Tampa
- TOP Influencer Marketing Agency Tampa
- TOP Public Relations Agency Tampa
- TOP SEO Agency Tampa
- TOP Social Media Agency Tampa
- TOP UI UX Design Agency Tampa
- Top Video Production Agency Tampa
- TOP Web Design Agency Tampa