TOP is an innovative St. Louis marketing agency who is applying industry leading growth marketing principles — including the process of systematic experimentation and measurement — to all core agency disciplines.
TOP = Test + Optimize + Perform
From Walnut Park to Midtown, we help St. Louis brands market at scale
Here in St. Louis, we have had our share of experiences with revolutionary companies and startup founders walking in to give us a sneak peek at what will become the next great trend. Not only do we have our finger on the pulse of emerging marketing practices, but we’re consistently early adapters on emerging digital marketing, social media platforms, and other key mediums of delivering brand values.
From the beginning of the client relationship, we collaborate closely with your internal brand team to align on key messages — and our brand strategists help you uncover the “white space” that separates your from your competitors. Instead of spraying your message across the market where it may not resonate best, we prioritize the right audience, their needs, and their specific use cases to help your story cut through the noise of a crowded marketplace.
Need in-depth marketing research to understand your competitive strengths and weaknesses in the marketplace? Our team of experts has a deep understanding of how to use mass media analysis, social media listening, surveys, and focus groups to identify your key advantages within the market.
Need world-class digital marketing that can also integrate seamlessly with traditional marketing tactics? At TOP, our team of landing page optimizers, pay-per-click experts, and keyword researchers work side-by-side with broadcast media buyers, earned media specialists, and our full creative team for an integrated 360-degree marketing experience.
Need to drive more conversions from web traffic? We create psychological triggers to make content ideas sticky and activate key emotions leveraging the power of calendar-based marketing — encouraging and guiding consumers, customers, and key influencers to respond.
We’ve also learned from the best performing startups from the Gateway City. We use principles from agile software development to work in a series of systematic “sprints” that align with key drive periods that define success. This approach helps us monitor progress towards goals, maintain optimal productivity levels, and make quick adjustments that enhance your experience along the way.
The result is a St. Louis marketing agency with the soul of a fast-growing tech startup and the global reach of an industry-leading enterprise. Let’s meet for a coffee at Blueprint Coffee and then, perhaps, plan how to take your brand to places you never thought possible.
We are full-service
Our work spans 35+ disciplines organized into 7 functional groups — including advertising, branding, commerce, communications, creative, digital, and growth. Instead of operating in independent silos, our St. Louis team structures its work with an eye to cross-functional integration with a common set of processes and metrics.
We are data-driven
We believe in the power of data to reveal the answers if you look hard enough and ask the right questions. We optimize by A/B testing everything — from PR pitches to brand messaging guidelines to digital landing pages. And we love sharing this data with our St. Louis clients. We know that better data means better insights. If you don’t measure, you can’t optimize.
We are growth-focused
We’re the first St. Louis marketing agency to apply growth marketing principles — including the process of systematic experimentation and measurement — to all core agency disciplines. We don't just want to climb fast in the Gateway City battlefield, but also to make sure that our ladder is up against the right wall. This growth-focused approach is literally in our name: We’re TOP — and that means we Test, Optimize, and Perform at scale.
We have global reach
We’ve worked on integrated marketing campaigns in more than 25 countries on six continents. We have boots on the crowd in most leading markets across the world. We’re one of the few St. Louis marketing agencies that can laser target in St. Louis and then broadcast our optimized message to London, Hong Kong, Sydney, and São Paulo.
We love St. Louis brands
Every day we ask ourselves a simple question: If a marketing agency never existed before, how would we invent it using the tools and technology of today?
Regardless of which marketing agency discipline we are working in, we believe in the power of compelling storytelling with rigorous testing. On a daily basis, our St. Louis marketing teams are conducting multivariate testing of key stories and messaging (A/B testing across multiple dimensions), analyzing the conversion rates, and then scaling up the “winning” story ideas and key messages to reach key KPIs and achieve higher ROI. Our clients love the insights they get into their optimal product story from the results of our multivariate testing and data-driven approach.
We’re also a St. Louis marketing agency that works to stay channel and platform agnostic. On any given day you’ll find us shooting a crisp viral video for a scrappy wearables start-up, rebranding a global CPG brand, hashing out SEO strategy for a local brick-and-mortar B2B business, managing an emerging SaaS company’s LinkedIn presence, or organizing a world-changing CSR campaign.
Just because we work in St. Louis doesn’t mean we spend all day behind a screen. Our experiential marketing and events planning team has hosted everything from viral man-on-the-street style stunts to million dollar conferences at the city’s top venues — creating great customers experiences all along the way.
What is your marketing agency’s approach to day-to-day client management for St. Louis brands?
We have built our account management systems, procedures, and teams around four fundamental principles: proactivity, responsiveness, flexibility, and transparency.
As a whole, these four principles create rapid feedback loops with our St. Louis clients. That’s why we’re famous for being a rapid-strike agency: When a company came to us seeking help to create and execute a global activation on only two weeks notice (because another agency was unable to execute that fast), we proactively reached out to an existing sponsor with a partnership plan, wrote a series of video scripts and responded quickly to incorporate brand feedback, mobilized our internal film crew in a flexible production schedule with overnight video editing, and transparently reported on our progress every step of the way.
How does your marketing agency collaborate with other St. Louis agencies?
We work collaboratively with other agencies in three primary ways: as the lead agency, as an agency council member, and by doing fill-in work. Our team-oriented approach builds trust with our colleagues. We’ve earned a reputation for our flexibility and willingness to assume new and changing agency roles as circumstances change. You'll find us working hard all day alongside our St. Louis agency partners and then hitting up happy hour at Basso or Boogaloo after work, too.
How do you staff your St. Louis marketing teams?
We manage talent and technology resources to ensure the right resources and skill sets are staffed against each initiative. Our resource allocation and management process is a four-step system: holistic brainstorming, task breakdown, resource alignment, and resource allocation.
Throughout our campaigns, our St. Louis teams work shoulder-to-shoulder (often in the same room to ensure cohesiveness) to produce an end-to-end result that crosses disciplinary boundaries. Because we’re a unique hybrid of local agency with global scale, we combine vertical integration with the ability to make rapid course corrections that simply aren’t possible for more traditional agencies.
How do you respond to emerging news stories and cultural trends in St. Louis and beyond?
The spontaneous nature of today’s mass media and social media landscape plays a significant role in our day-to-day approach. Our in-house data analytics, creative, and social media teams constantly monitor real-time Google search data, Twitter hashtags, YouTube plays, and news headlines to identify trending conversations and map cross-channel insights. Working within the wireframe of our established marketing plan, we make course corrections based on what is trending as it happens, while still connecting the conversation back to our core brand messaging goals.
Part of being on-trend is also getting inspiration from everywhere. Whether our team is catching a game together at Busch Stadium, grabbing a burger at Hi-Pointe Drive-in, appreciating the masterpieces on display at the St. Louis Art Museum, or checking out the local musicians at Blueberry Hill, you'll find TOP team members enjoying themselves while constantly feeding their muse. We often send Slack messages to each other with something new we’ve just discovered that we can use in our work. And we're doing it all with St. Louis's iconic Gateway Arch behind us.
How do you onboard new St. Louis marketing clients?
Most of our client work starts with a 21-day onboarding plan that is custom-tailored to the each client. We start with an onboarding process that is unique to each discipline — one that we’ve systematized over time. But we also understand that each St. Louis client has its own needs, and we are sensitive to that. During the onboarding process, we take stock of our client’s communication preferences and select the best tools from among our wide array of technologies to fit the client’s demands. We’ll establish meeting schedules, a reporting cadence, and key role assignments. Our goal is to be proactive and take the necessary action steps without you having to ask.
Our Local Services
- TOP Branding Agency St. Louis
- TOP Crisis Communications Agency St. Louis
- TOP Digital Marketing Agency St. Louis
- TOP Experiential Marketing Agency St. Louis
- TOP Influencer Marketing Agency St. Louis
- TOP Public Relations Agency St. Louis
- TOP Search Engine Marketing St. Louis
- TOP SEO Agency St. Louis
- TOP Social Media Agency St. Louis
- TOP UI UX Design Agency St. Louis
- TOP Video Production Agency St. Louis
- TOP Web Design Agency St. Louis