St. Louis Marketing Agency

About us.

We help brands scale higher than the Gateway arch

Growth is the name of the game and we're the only St. Louis marketing agency applying growth marketing principles to every one of our core marketing principles.

That means we have insights no other agency can claim and use them to create strategies no other marketing agency can touch. We're data-driven, highly creative, and deeply experienced marketers determined to help your brand grow at a speed you didn't think possible.

211 N Broadway Suite 2200

St. Louis, MO 63102

Growth is the name of the game and we're the only St. Louis marketing agency applying growth marketing principles to every one of our core marketing principles.

That means we have insights no other agency can claim and use them to create strategies no other marketing agency can touch. We're data-driven, highly creative, and deeply experienced marketers determined to help your brand grow at a speed you didn't think possible.

Our approach

Our holy trinity for effective storytelling and massive growth.

The old adage is true: you learn as much from your failures as you do from your successes. We've codified that approach into a proven equation for effectiveness that is so powerful, we put it right in our name: Test + Optimize + Perform.

It's a simple concept that serves as our guiding star. First, we combine our learnings, experience, and assumptions and put them through their paces, trying out different approaches quickly and efficiently to determine the best way forward. Then, we refine that approach to perfection.

Finally, we take the best of what we've learned and scale it for maximum reach and impact.

How we work.

Experiment + Improve + Scale + Repeat

Everything we do is guided by the mantra: Test + Optimize + Perform. We are consummate experimenters, trying different options and absorbing the learnings. Then we take the best of what we've learned and make it better, improving iteration after iteration. Once we've cracked the code we amplify it so that your messages reach the audiences you need at the scale you require.

What makes us different?

What is your marketing agency’s approach to day-to-day client management for St. Louis brands?

We have built our account management systems, procedures, and teams around four fundamental principles:  proactivity, responsiveness, flexibility, and transparency.

As a whole, these four principles create rapid feedback loops with our St. Louis clients. That’s why we’re famous for being a rapid-strike agency: When a company came to us seeking help to create and execute a global activation on only two weeks notice (because another agency was unable to execute that fast), we proactively reached out to an existing sponsor with a partnership plan, wrote a series of video scripts and responded quickly to incorporate brand feedback, mobilized our internal film crew in a flexible production schedule with overnight video editing, and transparently reported on our progress every step of the way.

How does your marketing agency collaborate with other St. Louis agencies?

We work collaboratively with other agencies in three primary ways: as the lead agency, as an agency council member, and by doing fill-in work. Our team-oriented approach builds trust with our colleagues. We’ve earned a reputation for our flexibility and willingness to assume new and changing agency roles as circumstances change. You'll find us working hard all day alongside our St. Louis agency partners and then hitting up happy hour at Basso or Boogaloo after work, too.

How do you staff your St. Louis marketing teams?

We manage talent and technology resources to ensure the right resources and skill sets are staffed against each initiative. Our resource allocation and management process is a four-step system: holistic brainstorming, task breakdown, resource alignment, and resource allocation.

Throughout our campaigns, our St. Louis teams work shoulder-to-shoulder (often in the same room to ensure cohesiveness) to produce an end-to-end result that crosses disciplinary boundaries. Because we’re a unique hybrid of local agency with global scale, we combine vertical integration with the ability to make rapid course corrections that simply aren’t possible for more traditional agencies.

How do you respond to emerging news stories and cultural trends in St. Louis and beyond?

The spontaneous nature of today’s mass media and social media landscape plays a significant role in our day-to-day approach. Our in-house data analytics, creative, and social media teams constantly monitor real-time Google search data, Twitter hashtags, YouTube plays, and news headlines to identify trending conversations and map cross-channel insights. Working within the wireframe of our established marketing plan, we make course corrections based on what is trending as it happens, while still connecting the conversation back to our core brand messaging goals.

Part of being on-trend is also getting inspiration from everywhere. Whether our team is catching a game together at Busch Stadium, grabbing a burger at Hi-Pointe Drive-in, appreciating the masterpieces on display at the St. Louis Art Museum, or checking out the local musicians at Blueberry Hill, you'll find TOP team members enjoying themselves while constantly feeding their muse. We often send Slack messages to each other with something new we’ve just discovered that we can use in our work.  And we're doing it all with St. Louis's iconic Gateway Arch behind us.

How do you onboard new St. Louis marketing clients?

Most of our client work starts with a 21-day onboarding plan that is custom-tailored to the each client.  We start with an onboarding process that is unique to each discipline — one that we’ve systematized over time.  But we also understand that each St. Louis client has its own needs, and we are sensitive to that. During the onboarding process, we take stock of our client’s communication preferences and select the best tools from among our wide array of technologies to fit the client’s demands.  We’ll establish meeting schedules, a reporting cadence, and key role assignments. Our goal is to be proactive and take the necessary action steps without you having to ask.

What is your marketing agency’s approach to day-to-day client management for St. Louis brands?

We have built our account management systems, procedures, and teams around four fundamental principles:  proactivity, responsiveness, flexibility, and transparency.

As a whole, these four principles create rapid feedback loops with our St. Louis clients. That’s why we’re famous for being a rapid-strike agency: When a company came to us seeking help to create and execute a global activation on only two weeks notice (because another agency was unable to execute that fast), we proactively reached out to an existing sponsor with a partnership plan, wrote a series of video scripts and responded quickly to incorporate brand feedback, mobilized our internal film crew in a flexible production schedule with overnight video editing, and transparently reported on our progress every step of the way.

How does your marketing agency collaborate with other St. Louis agencies?

We work collaboratively with other agencies in three primary ways: as the lead agency, as an agency council member, and by doing fill-in work. Our team-oriented approach builds trust with our colleagues. We’ve earned a reputation for our flexibility and willingness to assume new and changing agency roles as circumstances change. You'll find us working hard all day alongside our St. Louis agency partners and then hitting up happy hour at Basso or Boogaloo after work, too.

How do you staff your St. Louis marketing teams?

We manage talent and technology resources to ensure the right resources and skill sets are staffed against each initiative. Our resource allocation and management process is a four-step system: holistic brainstorming, task breakdown, resource alignment, and resource allocation.

Throughout our campaigns, our St. Louis teams work shoulder-to-shoulder (often in the same room to ensure cohesiveness) to produce an end-to-end result that crosses disciplinary boundaries. Because we’re a unique hybrid of local agency with global scale, we combine vertical integration with the ability to make rapid course corrections that simply aren’t possible for more traditional agencies.

How do you respond to emerging news stories and cultural trends in St. Louis and beyond?

The spontaneous nature of today’s mass media and social media landscape plays a significant role in our day-to-day approach. Our in-house data analytics, creative, and social media teams constantly monitor real-time Google search data, Twitter hashtags, YouTube plays, and news headlines to identify trending conversations and map cross-channel insights. Working within the wireframe of our established marketing plan, we make course corrections based on what is trending as it happens, while still connecting the conversation back to our core brand messaging goals.

Part of being on-trend is also getting inspiration from everywhere. Whether our team is catching a game together at Busch Stadium, grabbing a burger at Hi-Pointe Drive-in, appreciating the masterpieces on display at the St. Louis Art Museum, or checking out the local musicians at Blueberry Hill, you'll find TOP team members enjoying themselves while constantly feeding their muse. We often send Slack messages to each other with something new we’ve just discovered that we can use in our work.  And we're doing it all with St. Louis's iconic Gateway Arch behind us.

How do you onboard new St. Louis marketing clients?

Most of our client work starts with a 21-day onboarding plan that is custom-tailored to the each client.  We start with an onboarding process that is unique to each discipline — one that we’ve systematized over time.  But we also understand that each St. Louis client has its own needs, and we are sensitive to that. During the onboarding process, we take stock of our client’s communication preferences and select the best tools from among our wide array of technologies to fit the client’s demands.  We’ll establish meeting schedules, a reporting cadence, and key role assignments. Our goal is to be proactive and take the necessary action steps without you having to ask.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.