Washington DC + Social Media

A data-driven social media agency

From Petworth to Congress Heights, we love D.C. social media

With over 700,000 people calling the city home, and most of them having immediate access to Twitter, Facebook, Pinterest, LinkedIn, and more through a touch of a button on their phones, it’s easy to see why D.C. presents such an amazing opportunity to test, optimize, and scale your social media efforts. Whether you need to increase your social media follower count, use social media for organic engagement, drive sales through a paid social media program, or create the next trending viral content, we’re the local D.C. team that always thinks creatively, strategically, and globally.

  • Social media content creation
  • Social media community management
  • Social media community growth
  • Social media pay-per-click (PPC)
  • Facebook advertising
  • LinkedIn advertising
  • YouTube content creation
  • Social media e-commerce

TOP’s team of social media analysts, content creators, social commerce experts, community managers, and growth marketers are hard at work in order to guarantee the success of your local social media presence — from The District to Maryland, along the Atlantic, and all over the word. Whether you need help in creating your B2B or B2C social media presence from scratch or significantly growing your social media audience, our social media team knows the best practices to do it successfully and at scale. We combine the quickness of a Washington, D.C. startup with the creative resources and wisdom of a global agency that has successfully conducted thousands of social media campaigns all over the world.

What makes us different?

We love D.C.'s clear metrics

Each individual piece of content that we create in D.C. or boost has clear metrics attached in order to measure their effectiveness. We've even developed many of or metrics in order to gain better insight. If you want to know whether or not you're staying top of mind with your audience, that's "Fan Connection Frequency." If you're curious if a post has the potential to spread at record speed, we're able to track its "Viral Velocity." Without measuring, you can't optimize.

We have an in-house D.C. content studio

All of our content creators have various social media skills stored in their back pockets, ready to be used whenever the opportunity presents itself. That's why we've built our very own local content studio with animation, video production, copywriting, and graphic design all in house. Companies from Washington D.C., NoMa, and Adams Morgan all come to us to help them create content in any social format for any purpose.

We work across platforms

Gain an advantage on you D.C. competition by optimizing your content and tactics for each individual social media platform. Our social media team utilizes Instagram, LinkedIn, Pinterest, Facebook, Snapchat, YouTube, Twitter, Tik Tok, and more in order to find the best way to leverage each platform for your brand.

We make moves before the rest of D.C. can blink

We're constantly breaking boundaries on new social media techniques and tactics in order to receive oversized returns. Since what worked yesterday isn't promised to work tomorrow — nor today — our D.C. team from Woodley Park, Columbia Heights, Anacostia, and Southwest Washington is constantly testing and learning. As soon as we've identified a proven opportunity for our clients, we introduce the methodology before other more traditional social media agencies can even think to catch up.

FAQ

Why Hire a Washington, D.C. Social Media Agency?

A D.C. social media agency is able to help you build buzz, social engagement, and in-store traffic. We’ve worked with local businesses, startups, and enterprises in order to transform social from being just something handed over to the intern into a main cause for prospective business growth and success. One of the many benefits of our local agency approach is that we really take the time to understand your business. Are your core customers millennials who hang out on 14th Street, or new moms, dads, and established families living in Stone Ridge, North Potomac, or North Bethesda? We develop a matrix with the key personas you’re working to reach and map them to specific aspects of our social media content strategy. TOP is a social media marketing agency that has a full grasp on every inch of the consumer decision journey.

Using Stackable Content to Scale Social Media

In order to keep our constant creation process more efficient, effective, and scalable, we’ve developed our “Stackable Content” methodology, in which we first create your most important original material and the generate reinvented and reimagined content from it. The benefits received from the Stackable Content approach comes in pairs: one, you’re able to save up to 60% on time invested into the creation of new content by focusing first on your “pillar” content, and two, your content is naturally more focused on key brand messages since your pillar content is made of the essence of those messages. Since the fundamentals of the Stackable Content approach is codified within our agency — our Washington, D.C. team knows the exact recipe for success — it gives more time to focus on the creative execution of your brand vision.

A Washington, D.C. Social Media Agency That Loves Branding

Our branding skills are utilized in various ways throughout the social media channel. Not only does your social media need a unique visual identity that is “on brand”, but it also needs to capture the spirit of how you engage with your customers. Are you a customer-centric brand that needs a tone that says “caring and compassionate” or are you an innovative brand that needs to project an image that says “I’m not afraid of a little danger?” We sketch in the tiny details so that you can focus on the big picture.

Why Hire a Washington, D.C. Social Media Agency?

A D.C. social media agency is able to help you build buzz, social engagement, and in-store traffic. We’ve worked with local businesses, startups, and enterprises in order to transform social from being just something handed over to the intern into a main cause for prospective business growth and success. One of the many benefits of our local agency approach is that we really take the time to understand your business. Are your core customers millennials who hang out on 14th Street, or new moms, dads, and established families living in Stone Ridge, North Potomac, or North Bethesda? We develop a matrix with the key personas you’re working to reach and map them to specific aspects of our social media content strategy. TOP is a social media marketing agency that has a full grasp on every inch of the consumer decision journey.

Using Stackable Content to Scale Social Media

In order to keep our constant creation process more efficient, effective, and scalable, we’ve developed our “Stackable Content” methodology, in which we first create your most important original material and the generate reinvented and reimagined content from it. The benefits received from the Stackable Content approach comes in pairs: one, you’re able to save up to 60% on time invested into the creation of new content by focusing first on your “pillar” content, and two, your content is naturally more focused on key brand messages since your pillar content is made of the essence of those messages. Since the fundamentals of the Stackable Content approach is codified within our agency — our Washington, D.C. team knows the exact recipe for success — it gives more time to focus on the creative execution of your brand vision.

A Washington, D.C. Social Media Agency That Loves Branding

Our branding skills are utilized in various ways throughout the social media channel. Not only does your social media need a unique visual identity that is “on brand”, but it also needs to capture the spirit of how you engage with your customers. Are you a customer-centric brand that needs a tone that says “caring and compassionate” or are you an innovative brand that needs to project an image that says “I’m not afraid of a little danger?” We sketch in the tiny details so that you can focus on the big picture.

Washington DC services

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.