Toronto + Social Media

A data-driven social media agency

From Bedford Park to Harbourfront, we love Toronto social media

With over 2 million people calling the city home, and all of them having pocket access to their Twitter, Facebook, Pinterest, LinkedIn, and Reddit accounts at all times, Toronto presents the perfect opportunity to test, optimize, and scale your social media endeavors. Whether you need to increase your follower count, use social media for organic engagement, drive sales through a paid social media program, or create the next trending viral content, we’re Toronto’s local team that always thinks creatively, strategically, and globally.

  • Social media content creation
  • Social media community management
  • Social media community growth
  • Social media pay-per-click (PPC)
  • Facebook advertising
  • LinkedIn advertising
  • YouTube content creation
  • Social media e-commerce

TOP’s team of social media analysts, content creators, social commerce experts, community managers, and growth marketers are hard at work in order to guarantee the success of your local social media visibility — from Toronto to Vancouver to Montreal, all over Canada, and beyond. Whether you need us to construct your B2B or B2C social media presence from the ground up or significantly grow your social media audience, our social media team knows exactly the best practices to be able to achieve it at scale. We combine the quick pace of a Toronto startup along with the creative resources and experience of a global agency that has successfully conducted thousands of social media campaigns all over the world.

What makes us different?

We love Toronto's clear metrics

Each individual piece of content that we create or boost is attached to clear metrics in order to help measure their effectiveness. We've developed many of our own metrics to help gain better insight. If you wish to know if you're staying on top of mind with your audience, that's "Fan Connection Frequency." If you're curious as to whether or not your post has the potential to spread at record speed, we're able to track its "Viral Velocity." Without the proper measurements, you can't optimize.

We have an in-house Toronto content studio

All of our content creators have a wide array of social media skills in their back pocket that they're ready to use whenever the opportunity presents itself. It's why we've built our very own local content studio with animation, graphic design, video production, and copywriting all in house. Companies from Toronto, Winnipeg, and Ottawa all use us in order to create content in any social format for any purpose.

We work across platforms

Gain advantage on the competition by enhancing your content and strategy for each specific social media platform. Our team is fluent in Instagram, Facebook, LinkedIn, YouTube, Tik Tok, Twitter, Snapchat, Pinterest, and more and are able to figure out the best way to utilize each platform for your brand's specific needs.

We are Toronto's first movers

We're constantly breaking boundaries on new social media techniques and tactics in order to receive a steady flow of oversized returns. What worked yesterday isn't guaranteed to work tomorrow — or even today — so our Toronto team from Bedford, Cabbagetown, and Corso Italia are constantly testing and learning. As soon as we've identified a proven opportunity for our clients, we roll out the methodology before more traditional social media agencies can even think to start.

Our social media skills were born in Toronto

We love Toronto social media

Toronto is a beautiful city to home our social media work. Whether you begin near Little Portugal and work your way up to the Annex — or start in the Danforth and head over to Parkdale — we love constructing campaigns that give off the same energy and culture of the place where we live and work.

Not sure whether you should focus on a couple of social media channels or repost on all of them? Allow us to help you determine where you’ll get the highest ROI of time and money.

Wondering if you should incorporate more premium content such as videos and animation into your feed? Let us help you weigh the pros against the cons.

How are your driving actual business or sales metrics on social media? We can use emotional triggers in a simple, surprising, and significant way in order to move your audience to laugh, cry, share, try, or buy.

Are you a B2B company with a very specific and niche audience? We have experience working with startups and enterprises in St. Lawrence, Oakwood, Parkdale, and the Village in order to focus on bringing in new leads, shortening the sales cycle, gaining social proof, and influencing influencers.

FAQ

Why Hire a Toronto Social Media Agency?

A Toronto social media agency is able to help you build buzz, social engagement, and in-store traffic. We’ve worked closely with successful local businesses, startups, an enterprises in order to turn social from being something passed over to the intern into a lead driver of prospective business growth and success. One the the many benefits of our local agency approach is that we make sure we truly understand your business. Are your core customers millennials who hang out in the cobblestoned Distillery District or new moms, dads, and established families who live in Glen Park, Forest Hill, or King Village West? We construct a matrix with each of the key personas that you’re trying to reach and map them to specific aspects of our social media content strategy. TOP is a social media marketing agency that has a full grasp on the entire consumer decision journey.

Using Stackable Content to Scale Social Media

In order to keep our content creation process more efficient, effective, and scalable, we’ve created our “Stackable Content” methodology, in which we first create your most important original material and then develop reinvented and reimagined content from it. The benefits of the Stackable Content approach comes in pairs: one, you’re able to save up to 60% on the time invested from creating new content by focusing first on your “pillar” maters, and two, your content is naturally more focused on key branding messages since your pillar content embodies those messages. Since the fundamentals of the Stackable Content process is solidified within our agency — our Toronto team know the exact recipe for success — it allows us time to focus on the creative execution of your brand vision.

A Toronto Social Media Agency That Loves Branding

Our branding skills are utilized in various ways all throughout the social media channel. Not only should your social media have a unique visual identity that is “on brand”, but it also needs to capture the spirit of how your company engages with customers. Is your brand customer-centric and needs to incorporate a tone of caring and compassion, or are you a fast paced innovative brand that needs to project an image that appeals to consumers’ wild side? WE sketch in the small print so you can focus on the big message.

Why Hire a Toronto Social Media Agency?

A Toronto social media agency is able to help you build buzz, social engagement, and in-store traffic. We’ve worked closely with successful local businesses, startups, an enterprises in order to turn social from being something passed over to the intern into a lead driver of prospective business growth and success. One the the many benefits of our local agency approach is that we make sure we truly understand your business. Are your core customers millennials who hang out in the cobblestoned Distillery District or new moms, dads, and established families who live in Glen Park, Forest Hill, or King Village West? We construct a matrix with each of the key personas that you’re trying to reach and map them to specific aspects of our social media content strategy. TOP is a social media marketing agency that has a full grasp on the entire consumer decision journey.

Using Stackable Content to Scale Social Media

In order to keep our content creation process more efficient, effective, and scalable, we’ve created our “Stackable Content” methodology, in which we first create your most important original material and then develop reinvented and reimagined content from it. The benefits of the Stackable Content approach comes in pairs: one, you’re able to save up to 60% on the time invested from creating new content by focusing first on your “pillar” maters, and two, your content is naturally more focused on key branding messages since your pillar content embodies those messages. Since the fundamentals of the Stackable Content process is solidified within our agency — our Toronto team know the exact recipe for success — it allows us time to focus on the creative execution of your brand vision.

A Toronto Social Media Agency That Loves Branding

Our branding skills are utilized in various ways all throughout the social media channel. Not only should your social media have a unique visual identity that is “on brand”, but it also needs to capture the spirit of how your company engages with customers. Is your brand customer-centric and needs to incorporate a tone of caring and compassion, or are you a fast paced innovative brand that needs to project an image that appeals to consumers’ wild side? WE sketch in the small print so you can focus on the big message.

Toronto services

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.