San Francisco + Social Media

A data-driven social media agency

From SoMa to the East Bay, we love Bay Area social media

As the home to Facebook, Twitter, LinkedIn, Pinterest, and more, the Bay Area represents an amazing opportunity to test, optimize, and scale your social media efforts.  Whether you need to expand your fan or follower count, use social media for organic engagement, drive sales through a paid social media program, or create the next trending viral content, we’re the local San Francisco and Silicon Valley team that thinks creatively, strategically, and globally.

  • Social media content creation
  • Social media community management
  • Social media community growth
  • Social media pay-per-click (PPC)
  • Facebook advertising
  • LinkedIn advertising
  • YouTube content creation
  • Social media e-commerce

At TOP, our team of social media analysts, content creators, social commerce experts, community managers, and growth marketers work hard to ensure the success of your local social media presence — from San Francisco to the East Bay to the South Bay, elsewhere in California, and beyond.  Whether you need us to create your B2B or B2C social media presence from scratch or dramatically grow your social media audience, our social media team knows the best practices to do it at scale.  We combine the fast pace of a San Francisco startup with the creative resources of a global agency that has conducted thousands of social media campaigns worldwide.

What makes us different?

We love clear metrics

Every piece of content we make or boost has clear metrics attached to measure their effectiveness.  We even developed many of our own metrics to gain better insight.  Want to know if you’re staying top of mind with your audience?  That’s “Fan Connection Frequency.”  Curious if your post can spread at record speed?  We can track its “Viral Velocity.”   If you can’t measure, you can’t optimize.

We have a content studio

We are content creators who have a Swiss army knife of social media skills.  That’s why we built our own local content studio with video production, animation, graphic design, and copywriting all in house.  Companies from San Francisco, Oakland, and San Jose all use us to create content in any social format for any purpose.

We work across platforms

You can gain an advantage on the competition by optimizing your content and strategy for each specific social media platform.  Our team works across Facebook, Instagram, LinkedIn, Twitter, Pinterest, Snapchat, Tik Tok, YouTube, and more to find the best way to leverage each platform for your brand.

We are first movers

We push the envelope on new social media technique and tactics to get oversized returns.  Because what worked yesterday will not necessarily work tomorrow, our team from San Francisco, Palo Alto, Walnut Creek, and Menlo Park constantly tests and learns.  Once we’ve identified a proven opportunity for our clients, we roll out the methodology before others more traditional social media agencies can catch up.

Our social media skills were born in San Francisco

We love Bay Area social media

The Bay Area is an amazing backdrop for our social media work.  Whether you start near the Embarcadero and take the ferry over to Sausalito — or start in Emeryville and drive down to the South Bay — we love creating campaigns that reflect the energy and culture of the place we live and work.

Should you focus on just a couple of social media channels or re-post on all of them?  We can help you determine where you’ll get the most return on investment of time and money.

Should you incorporate more premium content such as videos and animations into your feed?  We can help you weigh the pros and cons.

How do you drive actual business or sales metrics on social media?  We can help you use emotional triggers in a simple, surprising, and significant way to drive your audience to laugh, cry, share, try, or buy.

Are you a B2B company with a very specific niche audience?  We’ve worked with startups and enterprises in Palo Alto, Sunnyvale, Menlo Park, and SoMa to laser focus on bringing in new leads, shortening the sales cycle, gaining social proof, and influencing the influencers.

FAQ

Why Hire a Bay Area Social Media Agency?

A San Francisco social media agency can help you build buzz, social engagement, and in-store traffic.  We’ve worked with local business, startups, and enterprises to transform social from “something that the intern does” to a primary driver of future business growth and success.  One of the benefits of our local agency approach is that we really try to understand your business.  Are your core customer millennials who hang out in the Mission and Oakland?  Or do you need to go up market to new moms and dads or established families living in Tiburon, Piedmont, or Atherton?  We create a matrix with key personas you’re trying to reach and map those personas to specific aspects of our social media content strategy.  If you want an influencer marketing agency that actually understands the entire consumer of customer decision journey, you’ve found your home.

Using Stackable Content to Scale Social Media

To make our content creation process more efficient, effective, and scalable, we developed our “Stackable Content” methodology — the process of first creating your most important original material and then distilling reinvented and reimagined content from it.  The power of the Stackable Content approach is two-fold:  First, you can save up to 60% on the time investment of creating new content by focusing first on your “pillar” material.  Second, your content is organically more focused on key brand messages because your pillar content embodies those messages.  Because the fundamentals of the Stackable Content process is codified in our agency — our Bay Area team knows the precise formula for execution — it frees us up to focus more on creative execution of your brand vision.

A San Francisco Social Media Agency That Loves Branding

We use our branding chops in a myriad of ways throughout the social media channel.  Your social media not only needs a unique visual identity that is true to your brand, but it needs a unique that captures the spirt of how you engage with your customers.  Are you a customer-centric brand that needs a tone of compassion and caring?  Are you an innovative brand that needs to project an image on the cutting edge?  We pay attention to the details so you don’t have to.

Why Hire a Bay Area Social Media Agency?

A San Francisco social media agency can help you build buzz, social engagement, and in-store traffic.  We’ve worked with local business, startups, and enterprises to transform social from “something that the intern does” to a primary driver of future business growth and success.  One of the benefits of our local agency approach is that we really try to understand your business.  Are your core customer millennials who hang out in the Mission and Oakland?  Or do you need to go up market to new moms and dads or established families living in Tiburon, Piedmont, or Atherton?  We create a matrix with key personas you’re trying to reach and map those personas to specific aspects of our social media content strategy.  If you want an influencer marketing agency that actually understands the entire consumer of customer decision journey, you’ve found your home.

Using Stackable Content to Scale Social Media

To make our content creation process more efficient, effective, and scalable, we developed our “Stackable Content” methodology — the process of first creating your most important original material and then distilling reinvented and reimagined content from it.  The power of the Stackable Content approach is two-fold:  First, you can save up to 60% on the time investment of creating new content by focusing first on your “pillar” material.  Second, your content is organically more focused on key brand messages because your pillar content embodies those messages.  Because the fundamentals of the Stackable Content process is codified in our agency — our Bay Area team knows the precise formula for execution — it frees us up to focus more on creative execution of your brand vision.

A San Francisco Social Media Agency That Loves Branding

We use our branding chops in a myriad of ways throughout the social media channel.  Your social media not only needs a unique visual identity that is true to your brand, but it needs a unique that captures the spirt of how you engage with your customers.  Are you a customer-centric brand that needs a tone of compassion and caring?  Are you an innovative brand that needs to project an image on the cutting edge?  We pay attention to the details so you don’t have to.

San Francisco services

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.