Philadelphia + Social Media

A social media agency driven by data

From Chinatown to Fishtown, we are Philadelphia social media

Philadelphia is home to not only a number of the world’s most innovative companies and startups, it’s also one of the birthplaces of America! The duality of history and modern technology makes Philadelphia an interesting ecosystem for testing, optimizing, and scaling social media efforts. Whether growing your current follower base or building one from scratch, scaling engagement rates, or driving sales through a paid social media strategy, we are the Philly-based team that knows global strategy and execution.

  • Social media content creation
  • Social media community management
  • Social media community growth
  • Social media pay-per-click (PPC)
  • Facebook advertising
  • LinkedIn advertising
  • YouTube content creation
  • Social media e-commerce

The team of TOP social media analysts, growth hackers, content creators, community managers, and e-commerce experts work together to ensure success of both your local and national social media presence, from Philly to King of Prussia, throughout the tri-state area, and beyond. Whether you’re B2B, B2C, large-scale or small-scale, we can drastically increase your social media presence, grow your audience, and improve engagement rates. We have the heart of a Philadelphia-based startup with the creative resources of a massive global agency and the experience that comes from launching campaigns across the world.

What makes us different?

We love clear metrics

The team at TOP is clear on a few things: What a good cheesesteak tastes like, who has the best pro football fan base, and how to attach metrics to each piece of content to measure for effectiveness. In fact, we have developed our own set of metrics to gain insight. Are you staying top of your audience's mind? That is "Fan Connection Frequency". Can your post spread in record time? That's "Viral Velocity". You have to measure in order to optimize.

We have our own content studio

Not only do we boast top-notch social media skills, we have the content creation chops to back it up. We have our own local content studio for producing video, animation, graphic design, and copywriting in house. Companies across greater Philly, from Cherry Hill and up through Trenton, can use TOP to help create content of any kind.

We are platform agnostic

Get a leg up on the competition by optimizing your content strategy for each specific social media platform. Across Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, YouTube, even TikTok, our team knows the best ways to leverage each platform for your brand's needs.

We move first

We consistently have our finger on the pulse of new techniques and tactics, because social media is an ever-changing landscape. From West Philly to North, Old City to Penn's Landing, our team is constantly learning what makes Philly tick and optimizes in ways that other traditional agencies cannot.

Our social media skills come to life in Philadelphia

We love Philly social media

As a hub of history, culture, food and sports, it’s no wonder that Philadelphia makes a fantastic backdrop for social media work. Whether you spend your day wandering beautiful Rittenhouse Square then heading just north to finish the stroll down Market Street, or you start up near Olde Kensington and get a taste for new Philly in Fishtown, we create content that celebrates where we live, work, and play.

Are you wondering if you should focus on all social channels available to you, or just a select few? We will determine where to get the most ROI on time and money.

Are you wondering if you should incorporate premium content like videos or animations in your strategy? We can weigh the pros and cons and find out what works best for your brand.

Are you wondering if social media can help drive sales? We can define the emotional triggers to create simple, surprising, significant content — particularly stuff that will make your audience engage and take action.

If you’re a B2B company that has a niche audience, or you’re a new startup in Camden or Gloucester City, we’ve worked with companies all across greater Philly to laser focus on lead generation, sales efforts, and influencing even the biggest influencers.

FAQ

Why Hire a Philly-Based Social Media Agency?

A social media agency in Philadelphia can help you build buzz, social engagement, and drive traffic to offline channels. From local businesses to massive enterprises, we have transformed social media programs into being drivers of future growth and business success. One of the benefits to working with someone in Philly? We know our neighbors and we know what’s happening, where it’s happening, and when it’s happening. Are your core customers hanging out in bustling Fishtown? Are they families based in Bella Vista? We will create a matrix of personas you’re looking to reach, then map those personas back to our larger content strategy. We understand the sales cycle from the top to the bottom and how social media fits into it.

Use Stackable Content to Scale Social Media

Our “Stackable Content” methodology is the process of first creating your most important original material and then distilling reinvented and reimagined content from it.  It makes the content creation process more efficient, effective, and scalable. The power of the Stackable Content approach is two-fold: Primarily, it helps you save nearly 60% of time invested in creating new content when you focus on your pillar piece. Secondly, the content derived from that first piece is more true to brand messaging, and the content will embody that. Our team knows the precise formula for executing, which leaves us more time to strategize collaboratively with you on brand vision.

A San Francisco Social Media Agency That Does Branding

We’re a social media agency with a branding habit, and we use those techniques in a number of ways across social. Not only should your social channels ladder back to your brand’s true identity through visual cues, it also needs to capture the spirit of your audience and ways to communicate with them. Whether you’re soft and sweet, nice and nurturing, or cutting-edge and cheeky, we take your brand and put it on display across all social channels.

Why Hire a Philly-Based Social Media Agency?

A social media agency in Philadelphia can help you build buzz, social engagement, and drive traffic to offline channels. From local businesses to massive enterprises, we have transformed social media programs into being drivers of future growth and business success. One of the benefits to working with someone in Philly? We know our neighbors and we know what’s happening, where it’s happening, and when it’s happening. Are your core customers hanging out in bustling Fishtown? Are they families based in Bella Vista? We will create a matrix of personas you’re looking to reach, then map those personas back to our larger content strategy. We understand the sales cycle from the top to the bottom and how social media fits into it.

Use Stackable Content to Scale Social Media

Our “Stackable Content” methodology is the process of first creating your most important original material and then distilling reinvented and reimagined content from it.  It makes the content creation process more efficient, effective, and scalable. The power of the Stackable Content approach is two-fold: Primarily, it helps you save nearly 60% of time invested in creating new content when you focus on your pillar piece. Secondly, the content derived from that first piece is more true to brand messaging, and the content will embody that. Our team knows the precise formula for executing, which leaves us more time to strategize collaboratively with you on brand vision.

A San Francisco Social Media Agency That Does Branding

We’re a social media agency with a branding habit, and we use those techniques in a number of ways across social. Not only should your social channels ladder back to your brand’s true identity through visual cues, it also needs to capture the spirit of your audience and ways to communicate with them. Whether you’re soft and sweet, nice and nurturing, or cutting-edge and cheeky, we take your brand and put it on display across all social channels.

Philadelphia services

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.