Marketing Agency New York
Social Media Marketing Agency

New York + Social Media

About Us

We are the next-gen social media agency NYC needs

Social media is an ever-evolving domain of marketing and is most often underplayed by even the best brands and agencies out there. We have been in the social media game long enough to navigate through its rise and spread across the marketing world. We are a full-service and fully integrated social media agency in New York City, that delivers exceptional results with next-gen tactics, cutting-edge tech, and an award-winning team of creatives, copywriters, designers, community managers, digital marketing specialists, performance marketing experts, and social media marketing veterans.

We have worked across hundreds of sectors and verticals for brands and businesses of all shapes and sizes, and we have the track record to prove just how good we are in winning the most competitive medium on the marketing scene for our clients.

Social media is an ever-evolving domain of marketing and is most often underplayed by even the best brands and agencies out there. We have been in the social media game long enough to navigate through its rise and spread across the marketing world. We are a full-service and fully integrated social media agency in New York City, that delivers exceptional results with next-gen tactics, cutting-edge tech, and an award-winning team of creatives, copywriters, designers, community managers, digital marketing specialists, performance marketing experts, and social media marketing veterans.

We have worked across hundreds of sectors and verticals for brands and businesses of all shapes and sizes, and we have the track record to prove just how good we are in winning the most competitive medium on the marketing scene for our clients.

Our Approach

social media agency NYC

Disruptive social media through organic viral marketing

Working with us, you will find that we like to do things in a very peculiar way. We go beyond the ordinary and devise tactics and strategies that are built to minimize cost and maximize the return on your investment. We do this mostly by creating campaigns that have the full potential to go viral without any paid marketing efforts. Our data team is hell-bent on finding insights that can be turned into viral content, that is guaranteed to pick up its own pace and spread across social media platforms at a very rapid scale.

But we do not stop there, we consistently and continuously monitor our campaigns to keep optimizing them for maximum success. We also meticulously scout your target audience, your market, and your competition, to catch any developing trends that can help your brand grow and keep you in the conversation. These next-gen tactics and strategies help us deliver unmatched success for your brand, more than any other NYC social media agency can claim.

How We Work

Stackable content for an always-on social media plan

Our creative team works closely with you from day one to create bespoke content that can be used for your social media campaigns any day of the week. We create every piece with the potential to spark conversations and get on the viral bandwagon. Having stackable content ready at all times gives us more time and room to focus on your growth needs, and to optimize and maximize your social media footprint across multiple platforms.

We have our content studio, and that means we can rapidly respond to developing trends and can capitalize on getting you the maximum traction from stories and news. Our data team works closely with our creative team to not only execute sophisticated prompt strategies for micro-goals but to also create viral-ready stackable content for your brand's social media success.

A data-driven social media agency

From Marble Hill to the Civic Center, we love New York City social media

With over 8 million people never sleeping in the Big Apple, and all of them have 24/7 access to Facebook, Pinterest, LinkedIn, Twitter, and more all in the their back pocket, New York City presents the perfect opportunity to test, optimize, and scale your social media efforts.

  • Full-Service Social Media Campaigns
  • Social Media Training
  • Dedicated New York City Social Media Specialists
  • Wide experience from NYC startups to local service providers

Whether you need to increase your follower count, use social media for organic engagement, drive sales through a paid social media program, or create the next trending viral content, we’re New York City’s local team that always thinks creatively, strategically, and globally.

TOP’s team of social media analysts, social commerce experts, content creators, community managers, and growth marketers are constantly working hard in order to guarantee the success of your local social media visibility — from New York City to Long Island to Yonkers, all over New York, and beyond. Whether you need us to create your B2B or B2C social media presence from the ground up or to significantly grow your social media audience, our social media team knows the exact practices to it at scale. We naturally combine the go-getter mentality of an NYC startup mixed with the creative resources of a global reaching agency that has conducted thousands of social media campaigns all over the world.

What makes us different?

Our social media skills were born in New York City 

The city that never sleeps is the city that makes the best home for our social media work. Whether you begin over in Inwood and make your way down to East Harlem — or start in the Garment District and take the subway down to NoHo — we love building campaigns that emulate the same energy and culture as the place where work and live.

Not sure if you should focus on just a couple of social media channels or take the leap and re-post on all of them? Let us help you determine where you’ll get the most ROI of time and money.

Wondering if your should incorporate more premium content to your feed such as video and animation? Let us help you weigh the pros against the cons.

How are your driving actual business or sales metrics on social media? We’re able to help you use emotional triggers in a simple, surprising, and significant way in order to move your audience to laugh, cry, share, try, or buy.

Are you a B2B company with a very specific and niche audience? We’ve worked with plenty of new startups and global enterprises within Flushing, Chelsea, the Upper East Side, and Jackson Heights in order to hyper focus on bringing in new leads, shortening the sales cycle, gaining social proof, and influencing influencers.

FAQ

Why Hire a New York City Social Media Agency?

A New York City social media agency has the ability to help you build buzz, social engagement, and in-store traffic. We’ve worked with local businesses, fresh startups, and enterprises in order to transform social from being something handed over to the intern into a lead driver of prospective business growth and success. One of the many benefits of our local agency approach is that we take the time to really understand everything about your business. Are your core customers millennials who hang out in SoHo and Manhattan, or new moms, dads, and established families living in Jericho, the Great Neck Gardens, or Kensington? We’re able to construct a matrix with the key personas that you’re trying to reach and map them to specific aspects of our social media content strategy. TOP is a social media marketing agency that has a full grasp on the entire consumer decision journey.

Local Social Media for NYC Companies

In order to keep our content creation process more efficient, effective, and scalable, we’ve developed our “Stackable Content” methodology, which is our process of creating your most important original material first and then distributing reinvented and reimagined content from it. The benefits of the Stackable Content approach come in pairs: one, you’re able to save up to 60% on time invested in creating new content by instead focusing on your “pillar” material. Two, your content is naturally more focused on key branding messages since your pillar content embodies those messages. As the fundamentals of the Stackable Content process is solidified within our agency — our New York City team knows the exact recipe for execution — it gives us more time to focus on the creative execution of your brand vision.

A Social Media Agency That Lives in New York City

Our branding skills are utilized in various ways all throughout the social media channel. Not only does
your social media need a unique visual identity true to your brand, but it also needs to be able to capture the spirit of how you engage with your customers. Is your brand customer-centric and needs a tone of compassion and caring, or are you an innovative brand that needs to be able to project an image that has a hint of action? We sketch in the small details so you can focus on the bigger picture.

Why Hire a New York City Social Media Agency?

A New York City social media agency has the ability to help you build buzz, social engagement, and in-store traffic. We’ve worked with local businesses, fresh startups, and enterprises in order to transform social from being something handed over to the intern into a lead driver of prospective business growth and success. One of the many benefits of our local agency approach is that we take the time to really understand everything about your business. Are your core customers millennials who hang out in SoHo and Manhattan, or new moms, dads, and established families living in Jericho, the Great Neck Gardens, or Kensington? We’re able to construct a matrix with the key personas that you’re trying to reach and map them to specific aspects of our social media content strategy. TOP is a social media marketing agency that has a full grasp on the entire consumer decision journey.

Local Social Media for NYC Companies

In order to keep our content creation process more efficient, effective, and scalable, we’ve developed our “Stackable Content” methodology, which is our process of creating your most important original material first and then distributing reinvented and reimagined content from it. The benefits of the Stackable Content approach come in pairs: one, you’re able to save up to 60% on time invested in creating new content by instead focusing on your “pillar” material. Two, your content is naturally more focused on key branding messages since your pillar content embodies those messages. As the fundamentals of the Stackable Content process is solidified within our agency — our New York City team knows the exact recipe for execution — it gives us more time to focus on the creative execution of your brand vision.

A Social Media Agency That Lives in New York City

Our branding skills are utilized in various ways all throughout the social media channel. Not only does
your social media need a unique visual identity true to your brand, but it also needs to be able to capture the spirit of how you engage with your customers. Is your brand customer-centric and needs a tone of compassion and caring, or are you an innovative brand that needs to be able to project an image that has a hint of action? We sketch in the small details so you can focus on the bigger picture.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.