Nashville Marketing Agency

Nashville + Social Media

About us.

Nashville is one of the fastest growing city of the country with an already strong population from different cultures, backgrounds, and roots. TOP provides proactive and full-service social media management for Nashville brands to stay in the now and create buzz that makes an impact. We are a local agency with a global reach, that brings cutting-edge tools and proven strategies into play for our clients.

Our veteran team of content producers, community managers, data scientists, research experts, and marketing managers strive to create bespoke content, effective strategies and measurable impact on all social media platforms. We are a next generation social media agency that deploys disruptive tactics to capitalize on real-time trends and empower our clients by not just being part of the conversation, but being the conversation.

Nashville is one of the fastest growing city of the country with an already strong population from different cultures, backgrounds, and roots. TOP provides proactive and full-service social media management for Nashville brands to stay in the now and create buzz that makes an impact. We are a local agency with a global reach, that brings cutting-edge tools and proven strategies into play for our clients.

Our veteran team of content producers, community managers, data scientists, research experts, and marketing managers strive to create bespoke content, effective strategies and measurable impact on all social media platforms. We are a next generation social media agency that deploys disruptive tactics to capitalize on real-time trends and empower our clients by not just being part of the conversation, but being the conversation.

Our approach.

Full-service, integrated social media management

When it comes to social media management, there are a lot of options to choose from, and at TOP, we work day-and-night, to retain ourselves as a pioneer, modern-age, social media agency. Our versatile team has the expertise to monitor social trends, create engaging and unique content, and deploy game-changing tactics, to give you the power and control over your social media platforms that you need to succeed. 

We are masters of our craft and strive to spark conversations with curated content and carry them all the way towards building a strong community that is loyal and active. We work in proximity to your own team of managers so that everything, from planning to content creation, to execution, is as smooth as you would want it to be.

How we work.

Data-driven Social Media

We believe in analysis and strategic calculation. That is why we have employed best-in-class data scientists, researchers, and analysts. We have a swift and comprehensive approach towards metrics and actively crawl social media platforms to identify opportunities and trends quantitively and qualitatively. We monitor everything and make sure that you never miss out on engaging with your audience in new ways.

We also use metrics to evaluate our own work, be it content, strategy, or the audience we are speaking to. We dive deep into the data we collect and work around it to be accurate with all our efforts. This means that we consistently determine ways to improve the services we provide you. Our self-critical approach is what makes us the best choice over our competitors.

A data-driven social media agency

From Green Hills to East Nashville, we love Nashville social media

With over 600,000 people calling Nashville home, it’s no doubt that most of us have an account on LinkedIn, Instagram, Twitter, Facebook, Pinterest, or more. Nashville is the perfect location to test, optimize, and scale your social media media endeavors. Whether it be expanding your follower count, using social media for organic engagement, driving sales through a paid social media program, or creating the next trending viral content, TOP is the local Nashville team that always thinks creatively, strategically, and globally.

  • Social media content creation
  • Social media community management
  • Social media community growth
  • Social media pay-per-click (PPC)
  • Facebook advertising
  • LinkedIn advertising
  • YouTube content creation
  • Social media e-commerce

TOP’s team of social media analysts, content creators, social commerce experts, community managers, and growth marketers are hard at work in order to guarantee the success of your local social media presence — from Nashville to Tennessee City to Decherd, all over Tennessee, and around the world. If you need us to construct your B2B or B2C social media presence completely from scratch or to significantly grow your social media visibility, our social media team knows how to do it at scale with the best practices. We’re able to seamlessly combine the go-getter mentality of a fresh Nashville startup with the creative resource and experience of a global agency that’s conducted thousands of social media campaigns all around the world.

What makes us different?

We measure and optimize.

We use a number of metrics like "Fan Connection Frequency" to measure share of voice, and "Viral Velocity" to judge whether a post has the ability to spread at record speed.

We are fully integrated.

We've built our very own content studio with animation, graphic design, copywriting, and video production, all in house.

We work across platforms.

Every social media platform is different, so it's important to optimize your content to fit the needs of each, and we know exactly how to leverage every social media platform for our brands.

We are Nashville-fast.

We're constantly pushing boundaries on new social media techniques and tactics in order to receive oversized returns and mastering them long before other social media agencies can even think to begin.

Our social media skills were born in Nashville

We love Nashville social media

Nashville’s on the go and enjoying life vibe makes it the perfect city for us to home our social media work. Whether you’re hanging at the Bluebird or Grand Ole Opry — or start at the Gulch and head over to hit the bars in Sobro — at TOP we love constructing campaigns that mirror the same energy and culture as the beautiful city we work and live in.

Not quite sure whether or not your should focus on just a couple of social media channels or if you should re-post on all of them? Allow us to help you figure out where you’ll get the most ROI of time and money.

Wondering if you should incorporate more premium content into your feed, such as animation and video? We’ll help you weigh the pros against the cons.

How are you driving business and sales metrics on social media? TOP can help you use emotional triggers in a simple, surprising, and significant way in order to move your audience to cry, laugh, share, buy, and try.

Do you run a B2B company with a very specific and niche audience? We’ve assisted fresh startups and global enterprises located in 12 South, Midtown, Green Hills, and Germantown to hyper-focus on finding new leads, shortening the sales cycle, gaining social proof, and influencing influencers.

FAQ

Why Hire a Nashville Social Media Agency?

A social media agency located in the heart of beautiful Nashville can help you build buzz, social engagement, and in-store traffic. Our agency has assisted local businesses, startups, and enterprises transform social from being an afterthought that the intern does every once in a while into a primary driver of prospective business growth and success. One of the many benefits of our Nashville agency approach is that we make sure that before we do anything, we have a true understanding of your business. Is your main audience millennials who hang out in bars Downtown or do you need to go up market to new moms and dads or established families in Green Hill, Brentwood, or Mount Juliet? We generate a matrix filled with the key personas you wish to reach and map them to specific aspects of our social media content strategy. TOP is a social media marketing agency that actually understands every step of the consumer decision journey.

Using Stackable Content to Scale Social Media

In order to ensure our content creation process is more efficient, effective, and scalable, we’ve created our “Stackable Content” methodology which allows you to create reinvented and reimagined content from your most important original material. The benefit of our Stackable Content approach comes pairs: one, you can save up to 60% on the time invested from creating new content by focusing first on your “pillar” material. And two, your content is organically more focused on key brand messages since your pillar content already embodies them. Since the fundamentals of Stackable Content is solidified within our agency — our Nashville team knows the exact recipe for execution — it frees up our time so that we can focus more-so on the creative execution of your brand vision.

A Nashville Social Media Agency That Loves Branding

Our branding skills are utilized in various ways throughout the social media channel. Not only does your social media need a unique visual identity that remains true to brand, but it also needs to be able to capture the spirit of how your brand interacts with your customers. Is your brand customer-centric and needs a tone of caring and compassion, or are you an innovative brand that wants an image with a hint of danger? We specialize in sketching in the small details so you can focus on painting the bigger picture.

Why Hire a Nashville Social Media Agency?

A social media agency located in the heart of beautiful Nashville can help you build buzz, social engagement, and in-store traffic. Our agency has assisted local businesses, startups, and enterprises transform social from being an afterthought that the intern does every once in a while into a primary driver of prospective business growth and success. One of the many benefits of our Nashville agency approach is that we make sure that before we do anything, we have a true understanding of your business. Is your main audience millennials who hang out in bars Downtown or do you need to go up market to new moms and dads or established families in Green Hill, Brentwood, or Mount Juliet? We generate a matrix filled with the key personas you wish to reach and map them to specific aspects of our social media content strategy. TOP is a social media marketing agency that actually understands every step of the consumer decision journey.

Using Stackable Content to Scale Social Media

In order to ensure our content creation process is more efficient, effective, and scalable, we’ve created our “Stackable Content” methodology which allows you to create reinvented and reimagined content from your most important original material. The benefit of our Stackable Content approach comes pairs: one, you can save up to 60% on the time invested from creating new content by focusing first on your “pillar” material. And two, your content is organically more focused on key brand messages since your pillar content already embodies them. Since the fundamentals of Stackable Content is solidified within our agency — our Nashville team knows the exact recipe for execution — it frees up our time so that we can focus more-so on the creative execution of your brand vision.

A Nashville Social Media Agency That Loves Branding

Our branding skills are utilized in various ways throughout the social media channel. Not only does your social media need a unique visual identity that remains true to brand, but it also needs to be able to capture the spirit of how your brand interacts with your customers. Is your brand customer-centric and needs a tone of caring and compassion, or are you an innovative brand that wants an image with a hint of danger? We specialize in sketching in the small details so you can focus on painting the bigger picture.

Nashville services

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.