Detroit + Social Media

A data-driven social media agency

From Brightmoor to Jefferson Chalmers, we love Detroit social media

With around 700,000 people calling our city home, and a large amount of them having access to their LinedIn, Twitter, Pinterest, and Facebook accounts within reach at all times, Detroit presents and amazing opportunity to test, optimize, and scale your social media endeavors. Whether your need to grow your follower count, use social media for organic engagement, drive sales through a paid social media program, or develop the next trending viral content, we’re the local Detroit social media team that always takes the time to think creatively, strategically, and globally.

  • Social media content creation
  • Social media community management
  • Social media community growth
  • Social media pay-per-click (PPC)
  • Facebook advertising
  • LinkedIn advertising
  • YouTube content creation
  • Social media e-commerce

At TOP, our team of social media analysts, social commerce experts, content creators, community managers, and growth marketers are continuously working hard in order to guarantee the success of your local media visibility — from Detroit to Traverse City, all over Michigan, and beyond. Whether you need help creating your B2B or B2C social media presence from the ground up or significantly growing your social media audience, our social media team knows exactly the best ways to achieve success at scale. We combine the go-getter mentality of a Detroit startup with the creative resources of a global agency that has conducted thousands of social media campaigns all over the world.

What makes us different?

Our social media skills were born in Detroit

We love Detroit social media

Detroit is a great backdrop to home our social media work. Whether you begin in Midtown near the Museum of Contemporary Detroit and head up to the bustling region of New Center — or start in Corktown and drive over to Downtown — we love constructing campaigns that give off the same energy and culture of the place where we work and live.

Not sure if you should focus on a couple of social media channels or repost on all of them? Allow us to help you determine which option will get you the highest ROI of time and money.

Wondering if you should incorporate more premium content into your feed such as video and animation? Let us help you weigh the pros against the cons.

Not quite sure how to drive actual business or sales metrics on social media? We’re experts in using emotional triggers in a simple, surprising, and significant way in order to move your audience to laugh, cry, share, try, and buy.

Do you operate a B2B company with a very specific and niche audience? We’ve worked with startups and enterprises Downtown, West Village, Sherwood Forest, and Indian Village in order to hyper-focus on bringing in new leads, shortening the sales cycles, gaining social proof, and influencing influencers.

FAQ

Why Hire a Detroit Social Media Agency?

A Detroit social media agency can help you build buzz, social engagement, and in-store traffic. We’ve worked with local businesses, fresh startups, and global enterprises in order to transform social from something handed over to the intern into a primary driver of future business growth and success. One of the many benefits of our local agency approach is that we make sure to really understand your business. Are your core customers millennials who hang out in Corktown’s industrial-style bars or new moms, dads, and established families living in Auburn Hills, Berkley, or Bloomfield Hills? We generate a matrix with the key personas you’re trying to reach and map them to specific aspects of our social media content strategy. TOP is a social media agency that has a firm grasp on every aspect of the consumer journey.

Using Stackable Content to Scale Social Media

In order to continue to make our content constructing process more efficient, effective, and scalable, we’ve developed our “Stackable Content” methodology, which entails creating your most important original material and then creating reinvented and reimagined content from it. The benefits of the Stackable Content approach comes in pairs: one, you’re able to save up to 60% on the time invested in creating new content by focusing first on your “pillar” material. Two, your content is naturally more focused on essential brand messages since your pillar content is the essence of those messages. Since the fundaments of the Stackable Content process is solidified in our agency — our Detroit team knows the exact recipe for success — it allows us to have more time in order to focus more on the creative execution of your brand vision.

A Detroit Social Media Agency That Loves Branding

We utilize our branding skills in various way all throughout the social media channel. Not only does your social media need a unique visual identity true to your brand, it also needs to capture the specific spirit of how you interact with your customers. Is your brand customer-centric and needs a tone of caring and compassion, or do you have an innovative brand that needs to project an image that lives on the edge? We sketch in the tiny details so you can focus on the bigger picture.

Why Hire a Detroit Social Media Agency?

A Detroit social media agency can help you build buzz, social engagement, and in-store traffic. We’ve worked with local businesses, fresh startups, and global enterprises in order to transform social from something handed over to the intern into a primary driver of future business growth and success. One of the many benefits of our local agency approach is that we make sure to really understand your business. Are your core customers millennials who hang out in Corktown’s industrial-style bars or new moms, dads, and established families living in Auburn Hills, Berkley, or Bloomfield Hills? We generate a matrix with the key personas you’re trying to reach and map them to specific aspects of our social media content strategy. TOP is a social media agency that has a firm grasp on every aspect of the consumer journey.

Using Stackable Content to Scale Social Media

In order to continue to make our content constructing process more efficient, effective, and scalable, we’ve developed our “Stackable Content” methodology, which entails creating your most important original material and then creating reinvented and reimagined content from it. The benefits of the Stackable Content approach comes in pairs: one, you’re able to save up to 60% on the time invested in creating new content by focusing first on your “pillar” material. Two, your content is naturally more focused on essential brand messages since your pillar content is the essence of those messages. Since the fundaments of the Stackable Content process is solidified in our agency — our Detroit team knows the exact recipe for success — it allows us to have more time in order to focus more on the creative execution of your brand vision.

A Detroit Social Media Agency That Loves Branding

We utilize our branding skills in various way all throughout the social media channel. Not only does your social media need a unique visual identity true to your brand, it also needs to capture the specific spirit of how you interact with your customers. Is your brand customer-centric and needs a tone of caring and compassion, or do you have an innovative brand that needs to project an image that lives on the edge? We sketch in the tiny details so you can focus on the bigger picture.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.