Chicago Marketing Agency
Social Media Marketing Agency

Chicago + Social Media

About Us

We are a full-service Chicago social media agency

Social media is the most active marketing domain and most often underplayed by brands and businesses. TOP helps companies of all shapes and sizes from different verticals and sectors, win at social media marketing with cutting-edge tech and precisely optimized strategies designed to keep your business on top of trends and part of the social conversation.

We do this with our elite team of influencer marketing managers, copywriters, designers, creative thinkers, community managers, and social media marketing experts, all working together in an integrated and sophisticated Chicago social media agency environment, as part of our end-to-end marketing agency.

Social media is the most active marketing domain and most often underplayed by brands and businesses. TOP helps companies of all shapes and sizes from different verticals and sectors, win at social media marketing with cutting-edge tech and precisely optimized strategies designed to keep your business on top of trends and part of the social conversation.

We do this with our elite team of influencer marketing managers, copywriters, designers, creative thinkers, community managers, and social media marketing experts, all working together in an integrated and sophisticated Chicago social media agency environment, as part of our end-to-end marketing agency.

Our Approach

social media agency Chicago

Reaching vitality through data-powered emotional content

We are big fans of data, and we use it to supercharge social media campaigns for all kinds of businesses. Our data research team works actively to derive insights from raw data collected from the market, your own social media platforms, your audiences, and from developing trends. We use this data to create stories that have an emotional spark to them and connect with your target audience instantly. The idea behind this is to seed viral content among your customers so that it spreads organically and you get the maximum traction without spending anything on social media advertising.

We have executed this for various clients across various platforms and various markets and have developed a systemized approach that involves monitoring feeds and data streams in real-time and crafting content promptly so that no opportunity is passed by.

How We Work

Stackable content for an always-on social media plan

One of the main benefits of working with us is that we work weeks in advance and are always prepared for everything. Our creative team starts working on your content from day one and analyzes every aspect of the conversation that can happen around your brand to craft content that can be posted anytime, and from anywhere. We don't do this to save ourselves any hassles, but rather to have more time focusing on monitoring trends and watching out for real-time actionable opportunities.

Having a well-prepared always-on social media plan means that we work on optimizing your messaging faster and can respond to developing trends promptly. This also means that you will always know where the campaigns are heading with clear reporting and have full control over your social media strategy, something no other Chicago social media agency can offer.

A data-driven social media agency

From Rogers Park to the Logan Square, we love Chicago social media

As the home to over 2 million people who all have immediate access to their Twitter, Facebook, LinkedIn, Pinterest, Reddit, and more all within reach of their back pocket, Chicago represents an amazing opportunity to test, optimize, and scale your social media efforts.

  • Full-Service Social Media Campaigns
  • Social Media Training
  • Dedicated Chicago Social Media Specialists
  • Wide experience from Chicago startups to local service providers

Whether its expanding your follower count, using social media for organic engagement, driving sales through a paid social media program, or creating the next trending viral content, we’re Chicago’s local social media team that always makes sure to think creatively, strategically, and globally.

TOP’s team of social media analysts, social commerce experts, content creators, community managers, and growth marketers are all hard at work in order to guarantee the success of your local social media visibility — from Chicago to Mattoon, all over Illinois, and beyond. Whether you need us to cultivate your B2B or B2C social media presence from the ground up or dramatically grow your social media audience, our social media team knows how to do the best practices at scale. TOP combines the go-getter mentality of a Chicago startup along with the creative resources and experiences of a global agency that has managed thousands of social media campaigns all over the world.

Our Values and Beliefs

Our social media skills were born in Chicago

Chicago is the perfect backdrop to home our social media work. Whether you start in Rogers Park and head over to Uptown — or begin in Logan Square and head down to Bronzeville — we enjoy creating campaigns that give off the same energy and culture of the city where we live and work.

Not sure if you should focus on just a few social media channels or repost to all of them? Let us help you determine where you’ll get the most ROI of time and money.

Wondering if you should incorporate more premium content into your feed such as video and animation? Allow us to help you weigh the pros against the cons.

Need help driving actual business and sales metrics on social media? We able to help use emotional triggers that are simple, surprising, and significant in order to move your audience to cry, laugh, share, try, or buy.

If you’re a B2B company with s very niche and specific audience, we’ve worked with startups and enterprises in Chicago Lawn, the Lower West Side, Avondale, and Bucktown in order to hyper-focus on bringing in new leads, gaining social proof, shortening the sales cycle, and influencing influencers.

FAQ

Why Hire a Chicago Social Media Agency?

A local Chicago social media agency cant help your company build buzz, in-store traffic, and social engagement. We’ve worked with companies at every caliber, from local businesses, to new startups, and global enterprises in order to transform social from an afterthought handed over to the intern into a primary driver of prospective business growth and success. One of the main benefits of our local agency approach is that we make sure we take time to completely understand your business. Are your core customers millennials who hang out in bars in Wicker Park and DePaul, or new moms, dads, and established families living in Clarendon Hills, Buffalo Grove, or Long Grove? We generate a matrix with the key personas you’re trying to reach and maps those personas to specific moments of our social media content strategy. TOP is a social media marketing agency that takes the time to ensure we completely understand the entirety of the consumer journey.

Local Social Media for Chicago Companies

In order to make sure our content constructing process becomes more and more efficient, effective, and scalable, we’ve developed our “Stackable Content” methodology — which is the process of creating your most important original material and then distilling reinvented and reimagined content from it. The benefits of Stackable Content comes in twos: one, you’re able to save up to 60% on time invested in creating new content by focusing first on your “pillar” material. Second, your content is organically more focused on key brand messages since your pillar content embodies those messages. Since the fundamentals of the Stackable Content process is solidified in our agency — our Chicago team knows the exact recipe for success — it frees up our time to focus more on the creative execution of your brand vision.

A Social Media Agency That Lives in Chicago

We utilize our branding skills in various ways throughout the social media channel. Not only does your social media need a unique visual identity that is true to brand, but it should also capture the spirit of how you interact with your customers. Is your brand customer-centric and needs to deliver a tone of compassion and caring, or are you a daring brand that needs to present an image that comes with a taste of danger? We sketch in the details so you can focus on the bigger picture.

Why Hire a Chicago Social Media Agency?

A local Chicago social media agency cant help your company build buzz, in-store traffic, and social engagement. We’ve worked with companies at every caliber, from local businesses, to new startups, and global enterprises in order to transform social from an afterthought handed over to the intern into a primary driver of prospective business growth and success. One of the main benefits of our local agency approach is that we make sure we take time to completely understand your business. Are your core customers millennials who hang out in bars in Wicker Park and DePaul, or new moms, dads, and established families living in Clarendon Hills, Buffalo Grove, or Long Grove? We generate a matrix with the key personas you’re trying to reach and maps those personas to specific moments of our social media content strategy. TOP is a social media marketing agency that takes the time to ensure we completely understand the entirety of the consumer journey.

Local Social Media for Chicago Companies

In order to make sure our content constructing process becomes more and more efficient, effective, and scalable, we’ve developed our “Stackable Content” methodology — which is the process of creating your most important original material and then distilling reinvented and reimagined content from it. The benefits of Stackable Content comes in twos: one, you’re able to save up to 60% on time invested in creating new content by focusing first on your “pillar” material. Second, your content is organically more focused on key brand messages since your pillar content embodies those messages. Since the fundamentals of the Stackable Content process is solidified in our agency — our Chicago team knows the exact recipe for success — it frees up our time to focus more on the creative execution of your brand vision.

A Social Media Agency That Lives in Chicago

We utilize our branding skills in various ways throughout the social media channel. Not only does your social media need a unique visual identity that is true to brand, but it should also capture the spirit of how you interact with your customers. Is your brand customer-centric and needs to deliver a tone of compassion and caring, or are you a daring brand that needs to present an image that comes with a taste of danger? We sketch in the details so you can focus on the bigger picture.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.