Shopper Marketing Agency
We help retail brands and all kinds of businesses connect with shoppers around the world with an expert team of creatives and managers.
About us
We build relationships that excite and pull audiences into your funnel
We believe the secret to boosting sales is unlocked by a better understanding of shoppers of all demographics. Through our extensive market research capabilities, we develop and deliver completely original insight reports to you about your target audience and their consumer behaviors we can leverage to engagement and sales.
We combine this data with our award-winning campaign blueprints and our international influencer network to create measurable behavior changes along any point of the consumer journey. Whether it be the discovery phase, the website experience, or the final purchase, we can help activate shoppers anyway you need.
We believe the secret to boosting sales is unlocked by a better understanding of shoppers of all demographics. Through our extensive market research capabilities, we develop and deliver completely original insight reports to you about your target audience and their consumer behaviors we can leverage to engagement and sales.
We combine this data with our award-winning campaign blueprints and our international influencer network to create measurable behavior changes along any point of the consumer journey. Whether it be the discovery phase, the website experience, or the final purchase, we can help activate shoppers anyway you need.
Our Approach
Constantly optimized, human-driven storytelling
We believe the key to our success comes from our consistent stream of data that powers our award-winning team of creatives. We don’t just use our news-backing data division to gather initial insights and start creating. We use A-B testing, focus groups, original surveys, and mass media listening tools in order to receive reliable insights on our consumer’s behaviors and opinions as they constantly evolve and change.
This feedback loop allows our team of designers, copywriters, and strategists to seamlessly iterate and optimize all brand touchpoints to create a campaign that influences shoppers in a way you could not get from another agency.
The final result is a massively expanded consumer base with newfound brand loyalty and a database of exclusive, cutting edge shopper insights that can drive future successful campaigns.
How we work
Personalized insights meet personable partnershipsWe may have the capabilities of a large agency, but we always want to treat you like our most important client. That’s why we work hands-on with you to not just build a client relationship, but a true business partnership.
We start by aligning on our key messaging and campaign goals. Are we just trying to boost sales? Or are we helping transition shoppers to an e-commerce business model? Once we establish what we are trying to do, we can deep dive into who we are going after.
Then, once our shoppers are defined and analyzed, we determine a series of metrics to better measure our campaign effectiveness. What actions do we want shoppers to take? How will we know our work was a success?
Finally, we work with you to develop a channel strategy. Our insights teach us when to use digital marketing, experiential marketing, influencer marketing. No matter what choices we make together, we’ll be your trusted partner every step of the way.
We may have the capabilities of a large agency, but we always want to treat you like our most important client. That’s why we work hands-on with you to not just build a client relationship, but a true business partnership.
We start by aligning on our key messaging and campaign goals. Are we just trying to boost sales? Or are we helping transition shoppers to an e-commerce business model? Once we establish what we are trying to do, we can deep dive into who we are going after.
Then, once our shoppers are defined and analyzed, we determine a series of metrics to better measure our campaign effectiveness. What actions do we want shoppers to take? How will we know our work was a success?
Finally, we work with you to develop a channel strategy. Our insights teach us when to use digital marketing, experiential marketing, influencer marketing. No matter what choices we make together, we’ll be your trusted partner every step of the way.
Integrated campaign for 4 brands and a blockbuster movie
We used our capabilities across multiple marketing domains and scored impressions for 4 major brands by using influencer marketing, social media campaigns, and shopper marketing resulting in a massive success for everyone.
Our Values and Beliefs
We make relationships
We learn the personal preferences and purchase behavior of consumers and use that data to drive solutions for them and your business that lead to active relationships.
We give participation awards
People don't buy from brands — they exchange value with companies they choose to be in a relationship with, showing their love with participation. We promote active participation that excites.
We believe in local
By focusing on promotions highly applicable to consumers in key areas, we ensure you stay relevant to consumers to drive advocacy for your brand at the local level.
We help you grow
Ambition is admirable. We help established brands and underdogs alike be bold and employ smart tactics that fuel growth, learning, and rebirth.
Our Shopper Marketing Capabilities
Integrated Activations
We can help you rank higher in search and relevancy by crafting custom content programs that inform, delight and position you as an industry expert.
Social Commerce
We use research and strategy, influencer marketing, paid social and in-platform shoppable content to create programs that shorten the path from discovery to purchase for your fans.
Custom Loyalty Programs and Localized Rewards
We don't want a one-time customer. We want loyalty for life. Our incentive programs focus on long-term retention and promoting engaged fans to brand advocates.
E-Commerce
From new features and functionality to a revamped sales funnel and lead pipeline, we connect strategy with the tactics that drive true client growth.
Earning Media the Old Fashioned Way
Our data team conducted a quick survey around Del Monte's famous green-bean casserole recipe to pitch local stories that converted into significant sales improvement for Thanksgiving.
Read case studyWhy choose TOP?
Through performance-focused and insights-driven shopper marketing strategies, we get your brand into the shopping baskets.
Target your Shoppers EffectivelyRetail Services and Expertise
Brands these days thrive on agile approaches to incite customer engagement. We use our unique shopper marketing techniques to build brand loyalty and sales. We audit brands, prepare a brand strategy for optimal positioning and use the best retail marketers to deliver strategically driven solutions.
Results-driven Solutions
Whether you want to project your brand as a forward-thinking brand or enhance in-store experiences, we at TOP use the best solutions to drive sales and build traction. We deliver the right marketing results at the right time for the right audience.
Well-researched and Insights-driven Campaigns
We gain an in-depth understanding of your brand and shopper behavior to identify possible conversion leavers. We use a variety of consumer-centric innovative data techniques and latest tools to analyze engagement and prepare strategies that are tailored to your needs and budget.
Our expertise
- Market Research
- Influencer Marketing
- Global & Local SEO
- Web Design & Development
- Digital Marketing
- Brand Development
- E-Commerce Initiatives
- Video Production
- Event Marketing
- Bilingual Marketing
53%
The percentage of buyers who say Facebook informs their purchase decisions.