PR

With so many new avenues to influence the conversation and raise brand awareness, PR is just getting warmed up.

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We love data

The rise of the influencer

Move over traditional media. Influencer outreach takes a much bigger share of the PR pie. Whether they have 5,000 followers or 500,000, influencers are talking directly to your customers. In fact, 70% of teens trust influencers more than traditional celebrities. And, 4 in 10 millennials feel influencers understand them more than their friends.

Marketing and social don't replace public relations

While they now command larger percentages of the story, third-party validation that comes from good press will always have value. Paid, earned, shared and owned must work together. And data-driven PR can provide the rich insights required to create compelling content. For example, studies have found that 90 percent of shoppers would be more likely to switch to a brand that supports a good cause or takes a stand on a social issue.

Data-driven public relations

Gone are the days of unquantifiable PR. And, yet Cision’s 2018 global comms report found that only 19 percent of companies are actually receiving the full benefits of data in their PR efforts. Today, services like Trendkite, Meltwater, and Buzzsumo allow PR professionals to tap directly into the conversation and shape messages for maximum impact.

The TOP way

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We create many unique, data-driven pr campaigns based on the best parts of your brand and inject them into the pr ecosystem.

ptimize

We use our comprehensive media monitoring abilities to figure out which messages are resonating and which need tweaking in order to get the most attention from the right audiences.

erform

We scale up what’s working based on our own data-drive pr expertise in order to realize huge gains in earned media.

Services

Traditional PR

As a top PR agency, we have the chops to land in the New York Times, industry publications and everything in between.

Influencer Engagement

With dedicated influencer relationship managers, we get the right message to the right influencer as they are talking to your customers.

Social Strategy and Implementation

Social drives stories and our strategies drive social. We position your brand for success regardless of channel.

Thought Leadership

Experts exist at every level of your company. We can build their personal brands and the company’s brand at the same time.

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