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It’s nothing new for brands to know who their customers are and what they want. What is new are the myriad of new technologies available to provide market research insights that go way beyond what can be learned from a market survey. AI, AR, VR, Voice Search, and automation, all provide new and exciting ways to learn about your customers needs, wants, and desires. A good market research firm can help you find the right way to get the data you need.
The impact of AI can be seen across nearly every industry, and it can be a potent tool for market research. It allows for easy analysis of open ended survey responses, find the right audiences faster, synthesize new and old data, and improve analysis opportunities.
That is a whole lot of customer search data being collected that can be used to better understand what your customers are looking for and how they are looking for it?
The transition to online market research surveys is complete and the response rates have seen a major increase over traditional phone polling. Surveys are still one of the best ways to find out in-depth information about what your customers are thinking.
We use old and new school tactics to reach customers and find out what makes them tick.
We analyze the data and pinpoint the right messages in the right formats that will turn potential customers into life-long brand lovers.
We look for ways to scale our insights and reach as many people as possible as efficiently as we can.
At TOP we love numbers. Can’t get enough of them. When we need to know exactly what our client’s customers are craving we go out and ask them. Our survey creation and analysis capabilities help us go deep into what works and what doesn’t.
We access the latest in social listening tools in order to understand exactly the types of things your customers are saying to each other, to other brands, and to your own social accounts. We use this data to pinpoint the best ways to reach them and the messages that will best resonate.
We scour the mass media landscape to understand who is talking about you, your industry, or your competition, what they are saying, and how we can insert your brand into the conversation in a way that makes your brand stand out.
We use monitoring tools to identify the gaps in your industry’s marketing such as audiences no one is talking to, value propositions everyone is ignoring, or problem areas that can turn into crisis points. Then we seek ways to insert your brand into those gaps, or white spaces, to give you a completely ownable space in which to attract customers and build brand loyalty.