SEM Agency

About us.

We get you to the TOP of the search page.

Made up of the perfect mix of SEM experts and brand strategists, we combine our award-winning content with our deep understanding of search to fully manage the optimization of your campaign. Our team of copywriters, designers, and data experts will grow your traffic and reach higher ranking at a local, national, and global level.

Whether you're looking to start creating your own SEM momentum or to optimize what your website already has, we’re here to provide you with data-driven, proven methodology.

Made up of the perfect mix of SEM experts and brand strategists, we combine our award-winning content with our deep understanding of search to fully manage the optimization of your campaign. Our team of copywriters, designers, and data experts will grow your traffic and reach higher ranking at a local, national, and global level.

Whether you're looking to start creating your own SEM momentum or to optimize what your website already has, we’re here to provide you with data-driven, proven methodology.

Our approach.

Targeted ads brought right to your customers front page

Search Engine Marketing is one of the most direct forms of marketing available. Your products show up in directly in the searches of motivated buyers. Our approach to SEM builds on solid data-backed keyword research but takes it to the next level with ad-auction strategies, intricate daypart scheduling, and real-time analysis. 

We target customers by location, gender, age, and income to identify the sweet spots for content through this combination of data. We're masters at creating and optimizing campaigns to bring more clicks to your search ads at the local, national, and global level. 

How we work.

We are an SEM leader because we grow visibility to key pages, drive more clicks, and raise revenue, faster and more efficiently than anyone else. We're able to do that because we are an integrated team of SEM experts, data-mavens, and content creators that are well-versed in the industry's best practices. 

Because we are an integrated team, we are able to bring operate at the highest level in every aspect of your SEM campaign. From strategy to keyword research to ad auction and content creation, we work from the same playbook with the same goals. What's more, we become an extension of your team and see things from your vision.

Not your traditional SEM company

A SEM agency that works for you

The team at TOP enjoys working with some of the world’s best brands. We boast a team of SEM experts and incredible brand strategists who are committed to creating customized plans for your campaign or ongoing needs. From one-off projects to an entire overhaul of your current SEM efforts, our team can entirely revamp your business and your online efforts. We are the premier SEM company.

  • Dayparting/Ad Scheduling
  • Location and Demographic Targeting
  • Google AdWord Certified
  • Growth Hacking

At the local, national, or global level, TOP can manage all efforts to optimize your site for more clicks and create hyper-relevant campaigns that attract key buyers. We’ll ensure a lower cost-per-click (CPC) so Google rewards your campaigns and drives better results.

Search engine marketing requires a lot of upfront effort before you really start to see results. TOP has the knowledge on how to plant the seeds through content, blogs, and other relevant channels before the traffic really starts to pour in. When you buy that traffic and purchase only traffic that will be relevant to you, it is easy to see almost immediate results. We have the proven strategy of doing this a dozen times over, so we know how to avoid spending money unwisely.

What makes us different?

We increase per-user revenue

We identify the user behavior that leads to revenue and higher ARPU than web traffic monitoring alone.

We harness social search

We combine social listening with programmatic ads and paid search to deliver exactly what people seek in video form.

We use recency and engagement

We reward behavior by reaching people via campaigns that send tailored messages when they take specific actions within your apps.

We capitalize on "near-me"

We place strategic localized ads that pull in traffic from search and map listings with paid place-specific keywords to increase your visibility and findability in numerous small markets.

We don't believe in waste

We help you remove low-quality or negative keywords, bad location targeting, and inaccurate reporting.

We believe in microscopes

We keep break down groups of ads and sets so we can optimize for increased relevancy and performance at a micro level.

Our capabilities.

Dayparting/Ad Scheduling

We identify when your ads are running the most efficiently so we can implement Google's Ad Scheduling to help your paid search regime increase ROI over time.

Location and Demographic Targeting

We target people by current location, gender, age, and income and identify sweet spots for content through combinations of data, e.g. 25-year-old women in Chicago who like vegan food and dogs. 

Voice Search

Right now voice search isn't that different from text inquiries and isn't monetized, but we implement PPC ads against voice searches on search engines for higher SERP stats.

Google AdWord Certified

We're masters at creating and optimizing campaigns on the world's search engine. We combine automated and manual solutions to maintain high performance for your campaigns.

Growth Hacking

We round out your inbound marketing strategy with growth hacking techniques developed to increase your overall traffic and users.

Affiliate Analysis

We help you monitor your affiliates to prevent cannibalization and over spending. And, we stay on top of your competitors' affiliates to keep them from harming your overall performance.

FAQ

Why Hire an SEM Agency?

An SEM agency does more than simply identify keywords for your ads to populate under. They serve as the go-between with the major search engine players and compete with other companies for the most valued keywords. Then they help create the content that is going to make that high-value keyword convert the most clicks to sales.

How Can SEM help my business?

With companies everywhere vying for visibility it is important to take measures that get you in front of the customers you want and entice them to click. It has never been more important than it is now to advertise online and put ad dollars behind growing your business through search engines marketing, which serve as the largest footprint of digital advertising.

Should My SEM Agency Be Global or Local?

Why not both? We understand the global search landscape, how to best organize your search terms, and how the auction works in our favor in ways other companies can’t. But we’re also a tight, local agency that can best understand your needs and the needs of your customers, owning the hyperlocal approach.

Why Hire an SEM Agency?

An SEM agency does more than simply identify keywords for your ads to populate under. They serve as the go-between with the major search engine players and compete with other companies for the most valued keywords. Then they help create the content that is going to make that high-value keyword convert the most clicks to sales.

How Can SEM help my business?

With companies everywhere vying for visibility it is important to take measures that get you in front of the customers you want and entice them to click. It has never been more important than it is now to advertise online and put ad dollars behind growing your business through search engines marketing, which serve as the largest footprint of digital advertising.

Should My SEM Agency Be Global or Local?

Why not both? We understand the global search landscape, how to best organize your search terms, and how the auction works in our favor in ways other companies can’t. But we’re also a tight, local agency that can best understand your needs and the needs of your customers, owning the hyperlocal approach.

SEM Agency Leader

Why choose TOP?

Grow visibility to key pages. Drive more clicks.  Work with some awesome people. Need we say more?

We work quickly — really quickly

Don't wait months to see ROI - with TOP's industry-leading 21-day kickoff, you can experience results faster than you would with other agencies.

Teamwork makes the dream work

When you partner with TOP, you win an in-house SEM team that doesn't actually work in house. TOP becomes an extension of your team and sees things from your vision. You will gain valuable SEM insight from experts in their craft that love sharing their finding and solutions with your team.

We have proven processes

We have scaled a 21-day process that combines the best technology and the best people for the job to create thoughtful keyword research structures and deliver rapid results. We want to create the best possible plan for you and do so quickly.

Our expertise.

  • Dayparting/Ad Scheduling
  • Location and Demographic Targeting
  • Goolgle AdWord Certified
  • Growth Hacking
  • Voice Search
  • Affiliate Analysis

49%

The percentage of businesses that receive >1000 views on their Google My Business listing per month.

Increase your revenue

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.