TOP Data Retro Trends Report

Retro Trends That Are Making A Resurgence

TOP Data analyzed google trends data to track and compare the search volume for specific retro items and activities over time.

  • 44 The number of days earlier that searches for drive in theaters peaked this year compared to last year. This year’s peak was on May 10 and was two times higher than last year's peak.
  • 4.2 The number of times more searches there have been for roller skates this year, with peak interest also being reached on May 10.
  • 66% The percentage increase in interest in tie-dye as COVID-19 caused people to find more activities to do at home.

There is no doubt that COVID-19 has made Americans adjust to a new normal, but is the new normal actually the old normal? TOP Data’s fast food report showed a re-rise of the car hop as a preferred dining style. Google trends also shows that the popularity of drive-In theaters, roller skates, tie-dyeing, and jigsaw puzzles have increased since the start of the COVID-19 pandemic. Are these trends here to stay? Only time will tell.



Media Info

TOP Data Retro Trends Report
Report URL
TOP Data delivers business, consumer, and marketing insights at the speed of breaking news. Learn more at