- 73% The number of people reporting that they are shopping online more now than they did prior to the spread of COVID-19.
- 88% The number of people who say that they will continue to shop online more even after a cure or vaccine for COVID-19 is discovered.
Long before COVID-19 was even a blip on the radar, countless obituaries had been written for traditional shopping, mega malls, brick and mortar retailers, and mom and pop shops. According to a new survey of US shoppers, the ongoing global pandemic is on track to all but eliminate retail and commerce as we once knew it.
As a result, we may even see brands opting for digital marketing venues like influencer marketing to boost their e-commerce sales.