Automotive Industry

Americans Turn to Luxury Cars in 2021

Top Data analyzed customer visits to dealerships of 37 car brands in 30 major cities and found visits to luxury car brands are soaring this year

  • 5% Percentage increase in visits to car dealerships
  • 7 Cities in which Tesla ranks #1
  • 4 Cities favor Rolls-Royce as the #1 choice

The automotive industry made headlines earlier in the year around a shortage of Lamborghinis due to pent-up demand, and was one of the first to recover in life after the pandemic. The industry has remained within the same trend so far in 2021 as visits to dealerships of luxury car brands featuring the likes of Audi, BMW, Tesla, Lamborghini and Rolls-Royce, are seeing an exponential increase in customer visits. On the whole, the automotive industry has witnessed a 5% increase in customer visits.

We analyzed GPS tracking data of millions of customers to dealerships of 37 car brands in the US. The results reveal interesting findings which include each city’s preferred choice of car, the overall winner across the country, as well as how your favorite car brands are faring in each city.

Top 5 Car Brands per City

While Tesla retains the top spot in 7 cities, Rolls-Royce is the only car brand that comes close to it by claiming the top spot in 4 major cities. On the whole, there is quite a lot of variety when it comes to each city’s favorite car brand.

Methodology

TOP Data analyzed offline GPS data of millions of Americans to 37 car dealerships across 30 of the most populous cities in the US. The aggregate data was compared with visits from last year to arrive at the increase in percentage of visits to each car dealership.

Media Info

Report
Automotive Industry
Report URL
https://topagency.com/report/automotive-industry/
Author

TOP Data

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