Washington, D.C Public Relations

Your Public Relations Agency should be as connected as you are.

TOP is the 2018 PR Week Global Agency of the Year.

Talk to a District PR Expert
Not your traditional PR company

From King Street to Cap South by Way of Foggy Bottom. We know the D.C. PR Scene Like the Back of the Metro Map

Washington D.C. is home to some of the most powerful and influential agencies, companies, and individuals on Earth. It is the definition of a company town where “who do you work for” is the second question on everyone’s lips. Relationships in PR, like in politics, are an agency’s biggest asset and when it comes to working with media in the District, no one does it better. Whether you’re a government agency looking to expand public awareness, an advocacy organization seeking to influence lawmakers, or one of the Silicon Beltway’s hottest new startups, we have the connections you need to get your message out in this news hungry town.

  • Full-Service PR Campaigns
  • Media Training
  • Dedicated D.C Public Relations Specialists
  • Wide experience with startups, Fortune 500 companies, and government agencies

Being in the know in D.C. is nearly as important as breathing, and with so many organizations jockeying for reporter attention, a robust public relations presence isn’t a luxury, its a necessity. Investing in a PR agency that knows the DMV from Baltimore to Alexandria and back again is just the strategic advantage you need to thrive.

TOP has worked with Fortune 500 companies and startups with just 5 employees and everyone in between. We understand the speed at which D.C. media operates and the imperative to play “error-free ball.” So we’ve honed our craft on late-night news releases and cut our teeth on reporter relationship building. If you want to stand out in a crowd as powerful and newsworthy as D.C., you need a PR agency that can do more than read a Metro map.

We create news

In a city where news is happening constantly, we don't wait for new releases or events. We create our own news using our 27 proprietary story Blueprints — each representing a proven method for generating media interest and press coverage. This allows us to quantify success based on what worked before and what will work again, guaranteed.

We precision target.

D.C. may be a city of relationships, but that isn't the only way we reach our audiences. We use the latest tools to put ads in the social media feeds of journalists in Top 100 U.S. markets. By pre-seeding our stories, reporters have already heard of our clients before our first pitch reaches their inbox. 

We A/B test.

D.C. beats are as varied as its people, but that doesn't mean that your message must be siloed. We write many different versions of a story idea—perhaps 25 different headline variations for a single pitch, test the best ones for each vertical and give each reporter the angle they are most likely to be interested in. 

We measure results.

Regardless if you're looking to move the needle on legislation or get your startup much needed VC attention, effective PR starts with a clear definition of the client’s priority KPIs and metrics. We use PR to do more than just attract journalist attention; we target publications most read by venture capitalists, or niche audiences paying attention to niche outlets. 

We go global.

The district may be the center of governing power, but it doesn't really exist in a bubble (though it may seem to). We use a team of researchers and our own in-house media relations management software to track and tag 350,000 media contacts in the U.S. alone plus hundreds of thousands more throughout the world. 

Influencing the Real Influencers in a Powerful City

Our D.C. Clients Know the Power of a Strong PR Presence

Washington, D.C. is the hub of influence in the U.S. As a mission-driven company, it’s easy to find daily inspiration from our surroundings. Our DC office specializes in public relations, influencer marketing, video production, and crisis communications. We’ve worked with companies of all sizes, from scrappy start-ups to Fortune 500 enterprises. If you’re looking to take your digital marketing to the next level, drop us a line.

We got our start as a boutique pr firm with tech PR and its still at the core of everything we do. Many of Silicon Valley’s top incubators — including Y Combinator, TechStars, 500 Startups, and AngelPad recommend us regularly. We are proud to work with dozens of technology startups funded by some of leading venture capital firms in the world including Sequoia Capital, Andreessen Horowitz, Benchmark Capital, Accel Partners, Greylock Partners, Kleiner Perkins Caufield & Byers, Bessemer Venture Partners, New Enterprise Associates, and many more. We’ve worked with many of the largest CPG companies in the Bay Area and beyond, including Big Heart Pet Brands (Milk-Bone, Meow Mix, Natural Balance), Del Monte Foods (Del Monte, Contadina, S&W), and Harmless Harvest.

Why Hire a D.C. Public Relations company?

We know the levers of power in the D.C. media sphere and exactly how to pull them. Our team has worked with some of the most powerful and respected organizations in the city and have impacted serious policy, making real change for the American people and American businesses. We have built relationships with some of the most respected journalists in the District and can help your company get the attention you desire in a city chock full of news.

Local Public Relations For Washington, D.C. Companies

We all want to buy local, and the same goes for your PR agency. Those giant, faceless PR agencies may seem to have all the resources, but there’s no substitute for having a PR company who intimately knows your audience (because they’re among them) and knows how to reach the WaPo reporter who writes your favorite morning newsletter.

A PR Agency That Gets D.C., Like, Really Gets It

There’s more to D.C. than the feds and our PR professionals have been deep in the culture for years. When we’re not working the phones for our clients, we’re catching a band at the Black Cat and dodging yet another motorcade on our way to grab some late-night nachos at El Rey. We know this is a vibrant city with a thriving culture and we’re super stoked to be a part of it. D.C. works hard, and plays hard and so do we. There’s more to D.C. than the feds and our PR professionals have been deep in the culture for years. When we’re not working the phones for our clients, we’re catching a band at the Black Cat and dodging yet another motorcade on our way to grab some late-night nachos at El Rey. We know this is a vibrant city with a thriving culture and we’re super stoked to be a part of it. D.C. works hard, and plays hard and so do we.

Get to know TOP and all that we can do for your company. We’re ready to help you build the biggest Beltway brand.

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