We know the lay of the land, literally. We’re born and bred in New York City and that level of institutional knowledge cannot be bought. We’ve been around the block more than once and know all the media players and what makes them tick (and click) on our pitches. We combine the best tech that New York has to offer with the innovation of a startup and the experience of an old hand to make a potent New York City PR powerhouse.
New York + Public Relations
About us.
From Bee Cave to the Domain, we help Austin companies tell their stories
There really is no place like New York. It's the center of commerce, entertainment, news, and culture. With the headquarters of nearly every major news network in the country, New York has earned its title as the largest DMA in the country. If you can make it there, you can make it anywhere. At TOP, New York is like a second home.
We pride ourselves on being a non-traditional PR agency. We experiment, track, and learn in real time to get the most for our New York clients. We understand the speed of media and don't two-step around the fundamentals. But we're also not satisfied with doing things the same old ways. We innovate within the PR sphere, adopting new tools, tricks, and processes that make us stand out more than the Chrysler Building in the early morning sun.
There really is no place like New York. It's the center of commerce, entertainment, news, and culture. With the headquarters of nearly every major news network in the country, New York has earned its title as the largest DMA in the country. If you can make it there, you can make it anywhere. At TOP, New York is like a second home.
We pride ourselves on being a non-traditional PR agency. We experiment, track, and learn in real time to get the most for our New York clients. We understand the speed of media and don't two-step around the fundamentals. But we're also not satisfied with doing things the same old ways. We innovate within the PR sphere, adopting new tools, tricks, and processes that make us stand out more than the Chrysler Building in the early morning sun.
Our approach.
A 21st Century Digital PR Agency
We're recreating the PR agency for the new millennium and we're building it to compete. We've combined the time tested and hard earned fundamentals of public relations with the latest in data-gathering and analysis to create one of the most successful digital PR agencies in the country. Our in-house data operation develops insights into messaging, audiences, and tactics that no other agency can match, and our seasoned PR experts apply that data to their expertise and relationships to create hits at a scale not achievable before.
This approach means that we are never at a loss for news. We don't wait to incorporate our brands into existing conversations, we create conversations that are newsworthy and interesting specifically for our brands to lead. We do this because we have newsworthy insights that no other agency can claim and the creative strategy chops to turn them into blockbuster messages.
How we work.
Measurable creativity and proprietary blueprints
When you're inventing the PR agency of the 21st century, it helps to have a system. Ours is built around structured creativity — or the idea that the most effective creative ideas thrive within a time tested structure. We've created a proprietary blueprint system by studying what kinds of pitches had the most impact for our clients and teasing out what components of those pitches made the biggest difference.
For instance, some worked best because they had localized geographical data, while others leveraged a founder's story. Some worked because they dispelled a common myth or had a big number to hang their hat on. We took the most effective pitch types we experienced and codified them into more than 20 distinct blueprints. Within each blueprint is the freedom to think and message creatively, always laddering back to a tested approach with a high likelihood of success.
A data-driven PR company
From the Lower East Side to Queens, we’re committed to NYC Public Relations
New York City is home to many of the most important, and successful companies in the world. At TOP, our team of experts, PR go-getters, and all-around amazing people work hard for New York City modern companies with custom tailored campaigns and relentless effort. Whether you need Public Relations consulting for one-off projects or a complete strategic overhaul of your PR strategy, our specialists know how to serve your needs and transform your business. No other New York City PR company does it better.
- Full-Service PR Campaigns
- PR Training
- Dedicated New York City Public Relations Specialists
- Wide experience from New York City startups to local service providers
New York is not only a great place to live and visit; it’s a dynamic and challenging place to start a company. With an amazing talent pool that grows every day, your company can choose from the cream of the crop. But without a public relations presence as epic as you are, attracting top talent and customers can be difficult. Investing in a PR agency that knows New York City is the strategic advantage you need to thrive.
TOP has worked with Fortune 500 companies to startups and everyone in between. We understand the traps and pitfalls of growing a New York City business and how to make sure your company gets all the public attention it needs to grow at a significant pace. We’ve helped new companies become great companies and existing companies become NYC juggernauts.
What makes us different?
We create news
We create our own news using our 27 proprietary story blueprints — each representing a proven method for generating media interest and press coverage.
We A/B test
We write many different versions of a story idea — and many different headline variations for a single pitch —test the best ones for each vertical and give each reporter the angle they are most likely to be interested in.
We work laterally
New York moves too fast to focus on just one story pitch at a time so while most agencies work sequentially to maximize billable hours, we work on multiple parallel tracks to scale quickly — making us 6X more efficient.
We optimize timing
To maximize impact we need to deliver the right pitch to the right person at the right time so we monitor every interaction with a media contact—adjusting our pitch schedule to increase our odds of conversion.
Our heart and soul is in New York City
New York City is one of the most important cities in the world. No matter which industry you’re in or how big your company is, NYC is a main player in every aspect of every sector. That’s why it’s nearly impossible to standout in greatest city in the world. But that’s where TOP comes in. Our custom, high-return Public Relations campaigns use all of the top strategies to make sure you’re seen. As the best New York City PR consultant, we take pride in helping our hometown neighbors succeed. We make sure you achieve and exceed your revenue goals and obtain sustainable growth over time.
Much like New York itself, we started small and carefully grew into the mighty machine we are now. Sure, we’ve had our share of pivots and rebrands but we are proud to work with everyone from Del Monte Foods to Valley Fine Foods; Budweiser to Bowflex; and everything between.
FAQ
Why Hire a New York City Public Relations company?
Local Public Relations For New York Companies
We all want to buy local, and the same goes for your PR agency. Those giant, faceless PR agencies may seem to have all the resources, but there’s no substitute for having a PR company who intimately knows your audience (because they’re among them) and knows how to reach that reporter at The Times you’ve always thought would love your brand.
A PR Agency That Lives In NYC
We’re your neighbors. We live in the same neighborhoods, shop at the same stores, care about the same issues, and know all the movers and shakers in a city full of them. You can trust TOP to be your partner as you build your PR portfolio and improve your brand in New York City because we understand this city but most importantly, we understand why you love calling it home. Because we do too.
Get to know TOP and all that we can do for your company. We’re ready to set your brand above the fold.
- Why Hire a New York City Public Relations company?
- Local Public Relations For New York Companies
- A PR Agency That Lives In NYC
Why Hire a New York City Public Relations company?
We know the lay of the land, literally. We’re born and bred in New York City and that level of institutional knowledge cannot be bought. We’ve been around the block more than once and know all the media players and what makes them tick (and click) on our pitches. We combine the best tech that New York has to offer with the innovation of a startup and the experience of an old hand to make a potent New York City PR powerhouse.
Local Public Relations For New York Companies
We all want to buy local, and the same goes for your PR agency. Those giant, faceless PR agencies may seem to have all the resources, but there’s no substitute for having a PR company who intimately knows your audience (because they’re among them) and knows how to reach that reporter at The Times you’ve always thought would love your brand.
A PR Agency That Lives In NYC
We’re your neighbors. We live in the same neighborhoods, shop at the same stores, care about the same issues, and know all the movers and shakers in a city full of them. You can trust TOP to be your partner as you build your PR portfolio and improve your brand in New York City because we understand this city but most importantly, we understand why you love calling it home. Because we do too.
Get to know TOP and all that we can do for your company. We’re ready to set your brand above the fold.