Melbourne Marketing Agency
Public Relations Agency

Melbourne + Public Relations

About Us

We redefine modern PR

We are a cutting-edge Melbourne public relations agency, our campaigns are backed by data-rich insights and experienced creative professionals. At the core of our PR strategy lies a customer-centric look at market dynamics, we place your target audiences at the heart of all communication and devise effective emotion-led messaging. At TOP, our team of PR experts analyze marketing goals and implement omnichannel PR strategies for integrated solutions. Our in-house talent pool of copywriters, PR strategists, media consultants, data analysts, and campaign managers drive unified and highly-targeted PR campaigns.

We are a global agency with operations in over 25 locations across the planet, our fully integrated teams constantly share experiences and knowledge, a global perspective on evolving market trends helps provide effective solutions with measurable results. As a full-service modern PR agency, we offer our clients real-time campaign monitoring tools and fully scalable deployment.

We are a cutting-edge Melbourne public relations agency, our campaigns are backed by data-rich insights and experienced creative professionals. At the core of our PR strategy lies a customer-centric look at market dynamics, we place your target audiences at the heart of all communication and devise effective emotion-led messaging. At TOP, our team of PR experts analyze marketing goals and implement omnichannel PR strategies for integrated solutions. Our in-house talent pool of copywriters, PR strategists, media consultants, data analysts, and campaign managers drive unified and highly-targeted PR campaigns.

We are a global agency with operations in over 25 locations across the planet, our fully integrated teams constantly share experiences and knowledge, a global perspective on evolving market trends helps provide effective solutions with measurable results. As a full-service modern PR agency, we offer our clients real-time campaign monitoring tools and fully scalable deployment.

Our Approach

We identify opportunities for a dialogue

We assess consumer behavior in your market segments to determine the key value drivers and most effective emotional hooks to engage your target audiences. We value the multiplier effect of consumer recommendation, our campaigns are optimized to garner a reaction for your audiences; by engaging in a conversation online and elsewhere, we promote a dialogue between your customers and your brands.

At TOP, we view modern PR as an enabler of brand advocates, we firmly believe in the positive impact of creating an aura of accessibility around your marketing efforts. An engaged audience is more likely to influence their peers and drive new consumers, users towards your brand. We map out various touchpoints and devise interactive solutions to maximize conversations at every step of the way.

How We Work

We prioritize engagement data

We build tools to measure all our campaigns in real-time, our campaign managers have access to various metrics and brand scores. We monitor various indicators and dynamically assess the best course of action for optimizing your campaign. Our PR strategists and data analysts view consumer engagement as the primary driver of campaign growth. We proactively measure and optimize campaigns to ensure high engagement.

Our proprietary blueprint for modern PR solutions blends data-based insights and deep experience. Our tracking and monitoring of previous campaigns help us identify the story concepts best likely to be picked by journalists, our consumer and market knowledge help determine the best strategies to maximize the impact of winning story concepts. We define campaign success goals in consultation with your teams and constantly move the needle towards driving better results at lower costs.

Our Values and Beliefs

FAQ

Why hire a Melbourne Public Relations agency?

We are a fully-networked global agency with full-service capabilities in Melbourne. Our PR teams have access to the best talent in Melbourne and beyond. We understand the nuances of marketing to the Melbourne audience, we know the competitive landscape like the back of our hands. We offer your business personalized solutions for high-impact PR campaigns in Melbourne.

 

Public Relations for Melbourne companies

We are a team of vastly experienced PR professionals, we have a rich talent pool with copywriters, designers, data analysts, and brand strategists who have cut their teeth on the Melbourne market. We understand your world and that of your consumers. Our campaigns are led by data and we devise insightful and effective PR solutions. Whether you are looking to expand your market share in Melbourne or grow your Melbourne-based business to other locations, we offer you customizable PR solutions.

 

A Public Relations agency that lives in Melbourne

We know the quickest route to the MCG and know just the right spot to find a moment of quiet to take a break from your fast-paced lives. We are Melbourne locals, we know the city, its guilty pleasures, and the community leaders it looks up to. Our Melbourne public relations campaigns are built on familiarity and context, we offer your brands cutting-edge PR solutions based on tried and tested consumer insights.

Why hire a Melbourne Public Relations agency?

We are a fully-networked global agency with full-service capabilities in Melbourne. Our PR teams have access to the best talent in Melbourne and beyond. We understand the nuances of marketing to the Melbourne audience, we know the competitive landscape like the back of our hands. We offer your business personalized solutions for high-impact PR campaigns in Melbourne.

 

Public Relations for Melbourne companies

We are a team of vastly experienced PR professionals, we have a rich talent pool with copywriters, designers, data analysts, and brand strategists who have cut their teeth on the Melbourne market. We understand your world and that of your consumers. Our campaigns are led by data and we devise insightful and effective PR solutions. Whether you are looking to expand your market share in Melbourne or grow your Melbourne-based business to other locations, we offer you customizable PR solutions.

 

A Public Relations agency that lives in Melbourne

We know the quickest route to the MCG and know just the right spot to find a moment of quiet to take a break from your fast-paced lives. We are Melbourne locals, we know the city, its guilty pleasures, and the community leaders it looks up to. Our Melbourne public relations campaigns are built on familiarity and context, we offer your brands cutting-edge PR solutions based on tried and tested consumer insights.

Melbourne services

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.