marketing agency hong kong
Public Relations Agency

Hong Kong + Public Relations

About Us

The modern PR agency Hong Kong needs

We are a global PR phenomenon having done major successful PR campaigns across the globe for brands and businesses from various industries and verticals. With our experience and a standout award-winning team of PR managers, copywriters, marketing specialists, and news experts, we have developed blueprints that are designed to tackle any PR need for our clients.

We are experts in getting results for the lowest spending possible and excel in creating viral news that does not just move the needle but controls the news cycle itself, something that no other Hong Kong PR agency can do.

We are a global PR phenomenon having done major successful PR campaigns across the globe for brands and businesses from various industries and verticals. With our experience and a standout award-winning team of PR managers, copywriters, marketing specialists, and news experts, we have developed blueprints that are designed to tackle any PR need for our clients.

We are experts in getting results for the lowest spending possible and excel in creating viral news that does not just move the needle but controls the news cycle itself, something that no other Hong Kong PR agency can do.

Our Approach

Public Relations Agency Hong Kong

Breaking the news with data-backed emotional stories

We believe in the power of data and emotions, and that is why we have created a process to make stories that move and inspire action. Essentially, for every story, we utilize our expertise in data sourcing and insights gathering to find out everything there is around your product or service, your audience, your channel, your platform, your competition, and your market. From there, our creative team uses that information to create bespoke content and pitches that are guaranteed to be picked up by journalists.

We keep testing out pitches and adapt in real-time so you can be assured that your spending is always being optimized for the maximum ROI possible. Our relationships with journalists allow us to be on top of the whole process and act faster than other PR agencies can.

How We Work

End-to-end pubic relations services

One of the main reasons why our clients love working with us is because we are a full-service marketing and public relations agency. We do everything and anything related to PR and marketing in general. That means that you won't have to look anywhere else for sophisticated multi-channel and multi-platform PR campaigns that require support from other marketing domains.

What this also means is that we do PR for you in the most efficient and comprehensive way possible. We develop everything from pitches to graphics, from video campaigns to strategic ad placements, and so much more. Working with us, you will get a complete end-to-end solution for all your PR needs.

We create a strong PR presence for Hong Kong companies

From Wan Chai to North Point, we expertly navigate the Hong Kong PR landscape for our clients

Hong Kong is so much more than another concrete jungle — it holds a vibrancy and diversity that you can feel the minute you step into its streets. At TOP, our team of experts and PR go-getters work hard for our clients, no matter the size of their brand. We bring custom-tailored campaigns and relentless effort to businesses across Hong Kong, tied together with industry connections across industries and in every major corner of the globe.

  • Full-Service PR Campaigns
  • PR Training
  • Dedicated Hong Kong Public Relations Specialists
  • Wide experience from Hong Kong startups to local service providers

In a market as competitive as Hong Kong’s, attracting consumers and turning potential buyers into brand advocates takes time and dedication. At TOP, we understand the traps and pitfalls of growing a business in a major metropolitan location and how to make sure your company gets all the public attention it needs to grow at a significant rate.

Exceeding the competition, especially in a city as bustling as Hong Kong, is our specialty. We’ve worked with energetic startups to thriving corporations, creating custom data-driven strategies guaranteed to garner real-time engagement. Whether you’re a government agency looking to expand public awareness, an advocacy organization seeking to influence lawmakers, or one of the Silicon Beltway’s hottest new startups — we have the connections you need to get your message out in this concrete jungle.

What makes us different?

We think visually

We know that we only have seconds to catch a journalist’s or a consumer’s attention before they move on to something else, so we've mastered the optimization of our pitches to catch and hook their attention.

We create local news

We use our proven blueprint system to make sure that your brand gets in local headlines across Hong Kong as well as the leading national publications creating the right exposure to the right audience.

We go global

We use a team of researchers and our own in-house media relations management software to track and tag hundreds of thousands of contacts across the globe.

We A/B test

We write a variety of different versions of a story idea, test the best ones for each vertical, and give each reporter the angle they are most likely to be interested in.

Our tenacity comes from the streets of Hong Kong

Hong Kong is one of Asia’s largest and most eclectic metropolitan cities. From the markets of Mong Kok to the modern art galleries along Central, you can’t find a more dynamic city anywhere else. The city is home to some of the most powerful corporations across the globe, and its economy is rich with budding entrepreneurs, eager to make their mark. We know first-hand what that hustle feels like — we’ve managed to combine the feel of a boutique PR agency with the global reach of a major corporation, all without losing our touch to local communities. We created a robust PR firm that specializes in public relations, influencer marketing, video production, and crisis communications. We’ve worked with companies of all sizes, from scrappy start-ups to Fortune 500 enterprises. Our team will expertly tailor any PR blueprint to fit our client’s niche. 

FAQ

Why Hire a Hong Kong Public Relations Company?

No one knows the lay of the land better than an agency that both lives and works in this metropolitan mecca. Our experience connecting with companies and researching their consumers has given us a unique leg-up on the competition. We’ve been around the block more than once and know all the media players and what makes them tick (and click) on our pitches. We combine the best tech that Hong Kong has to offer with the innovation of a startup and the experience of an old hand to make a potent Hong Kong PR powerhouse.

 

Local Public Relations For Hong Kong Companies

We all want to buy local, and the same goes for your PR agency. There’s no substitute for having a PR company who intimately knows your audience and knows how to reach that reporter at The Bastille Post you’ve always thought would love your brand.

 

A PR Agency That Lives in Hong Kong

We’re ingrained in the fabric of Hong Kong just as much as the audiences we market to. We ride the Victoria Peak Tram, and we enjoy the mouth-watering Cantonese cuisine in Tsim Sha Tsui. You can trust TOP to be your partner as you build your PR portfolio and improve your brand in Hong Kong because we understand this city. More importantly, we understand why you love calling it home.

Why Hire a Hong Kong Public Relations Company?

No one knows the lay of the land better than an agency that both lives and works in this metropolitan mecca. Our experience connecting with companies and researching their consumers has given us a unique leg-up on the competition. We’ve been around the block more than once and know all the media players and what makes them tick (and click) on our pitches. We combine the best tech that Hong Kong has to offer with the innovation of a startup and the experience of an old hand to make a potent Hong Kong PR powerhouse.

 

Local Public Relations For Hong Kong Companies

We all want to buy local, and the same goes for your PR agency. There’s no substitute for having a PR company who intimately knows your audience and knows how to reach that reporter at The Bastille Post you’ve always thought would love your brand.

 

A PR Agency That Lives in Hong Kong

We’re ingrained in the fabric of Hong Kong just as much as the audiences we market to. We ride the Victoria Peak Tram, and we enjoy the mouth-watering Cantonese cuisine in Tsim Sha Tsui. You can trust TOP to be your partner as you build your PR portfolio and improve your brand in Hong Kong because we understand this city. More importantly, we understand why you love calling it home.

Hong Kong services

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.