marketing agency edmonton
Public Relations Agency

Edmonton + Public Relations

About Us

We shape views that make the news

We are a fully-integrated Edmonton public relations agency, with partner offices in over 25 locations across the globe. We offer the full spectrum of modern PR services, our campaigns and solutions are data-led, fully scalable, and completely transparent. We provide your brand teams measurable results, our campaign management tools offer you flexibility and accountability.

At TOP, we have access to a global talent pool of experienced copywriters, designers, brand strategists, and data analysts. Our Edmonton public relations consultants are spoilt for choice, with local talent for in-house campaign management and overseas resources for global insights. Our campaigns are fuelled by powerful insights — we marry business intelligence with consumer behavior to devise robust and effective PR campaigns. We interact with the best journalists in Edmonton and beyond, our story concepts are tested and optimized for the best news placement.

We are a fully-integrated Edmonton public relations agency, with partner offices in over 25 locations across the globe. We offer the full spectrum of modern PR services, our campaigns and solutions are data-led, fully scalable, and completely transparent. We provide your brand teams measurable results, our campaign management tools offer you flexibility and accountability.

At TOP, we have access to a global talent pool of experienced copywriters, designers, brand strategists, and data analysts. Our Edmonton public relations consultants are spoilt for choice, with local talent for in-house campaign management and overseas resources for global insights. Our campaigns are fuelled by powerful insights — we marry business intelligence with consumer behavior to devise robust and effective PR campaigns. We interact with the best journalists in Edmonton and beyond, our story concepts are tested and optimized for the best news placement.

Our Approach

We craft emotion-based communication

We recognize that human behavior is driven by emotions, our purchase decisions, our media habits, the artists we love, and the sports teams we support are all influenced by our belief system and a variety of subtle emotional drivers. Our communication strategies focus on uncovering the core belief systems of your target audiences and delivering highly targeted and effective messaging.

We track global trends and local issues, our research teams are clued into the culture of Edmonton and know the market landscape like the back of their hands. We celebrate the spirit of collaboration and create opportunities for skill and knowledge transfer across the board. We cherry-pick winning strategies based on our past successes and current trends.

How We Work

We transform data into insights

We monitor our campaigns with modern tools for comprehensive measurement and analysis. We track audience response, brand awareness, conversions, and a whole lot more. Our data analysts rely on machine learning algorithms to accurately predict market trends and discover potential opportunities for engagement.

Our proprietary blueprint combines data insights with in-depth local knowledge. We continually test our story concepts when pitching to our network of new agencies. We employ A/B testing for headlines and messaging, we score the stories for likeability and determine the possibility of editors and journalists picking up our story. Every new campaign we create benefits from the wealth of data collected and the knowledge we gain.

Our Values and Beliefs

FAQ

Why hire an Edmonton Public Relations agency?

We know Edmontonians like nobody else does, their desires, fears, and beliefs. We’re born and raised here, we are part of the community here, our campaigns rely on our in-depth knowledge of your consumers. We combine our digital talents and Edmonton know-how for cost-effective growth. We create narratives that win hearts.

 

Public Relations for Edmonton companies

We work with the best talent in Edmonton to support local businesses and communities. We have great ties with all the media houses in the region, our story concepts are tested for likeability, and measured against industry benchmarks. We give Edmonton businesses like yours personalized attention and reliable PR solutions. Our campaigns are completely measurable and offer your brands the opportunity to build brand awareness in Edmonton or expand your operations to other territories.

 

A Public Relations agency that lives in Edmonton

We know where the juiciest burgers in town are served and we know the street corners with the best views in all of Edmonton. We pride ourselves in engaging with local businesses, we invest in building tools for understanding the needs and behaviors of Edmontonians. We think globally and act locally.

Why hire an Edmonton Public Relations agency?

We know Edmontonians like nobody else does, their desires, fears, and beliefs. We’re born and raised here, we are part of the community here, our campaigns rely on our in-depth knowledge of your consumers. We combine our digital talents and Edmonton know-how for cost-effective growth. We create narratives that win hearts.

 

Public Relations for Edmonton companies

We work with the best talent in Edmonton to support local businesses and communities. We have great ties with all the media houses in the region, our story concepts are tested for likeability, and measured against industry benchmarks. We give Edmonton businesses like yours personalized attention and reliable PR solutions. Our campaigns are completely measurable and offer your brands the opportunity to build brand awareness in Edmonton or expand your operations to other territories.

 

A Public Relations agency that lives in Edmonton

We know where the juiciest burgers in town are served and we know the street corners with the best views in all of Edmonton. We pride ourselves in engaging with local businesses, we invest in building tools for understanding the needs and behaviors of Edmontonians. We think globally and act locally.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.