Dubai + Public Relations
About Us
A 21st century public relations agency Dubai needs
Public relations is undoubtedly one of the most difficult aspects of any brand's marketing efforts. We have worked with hundreds of companies across the world to deliver exceptional public relations services and run successful PR campaigns that are designed to amplify and scale themselves. Our team of copywriters, data researchers, pitch writers, designers, and public relations experts are committed to amplifying your story and your messaging and optimizing it for continuous success.
We employ cutting-edge technology and the latest to streamline the entire process of delivering a campaign to have transparency, impact, and the ability to scale at any time from a local news network level to national and international headlines. We strive to deliver exceptional results that are unimaginable by any other Dubai public relations agency.
Public relations is undoubtedly one of the most difficult aspects of any brand's marketing efforts. We have worked with hundreds of companies across the world to deliver exceptional public relations services and run successful PR campaigns that are designed to amplify and scale themselves. Our team of copywriters, data researchers, pitch writers, designers, and public relations experts are committed to amplifying your story and your messaging and optimizing it for continuous success.
We employ cutting-edge technology and the latest to streamline the entire process of delivering a campaign to have transparency, impact, and the ability to scale at any time from a local news network level to national and international headlines. We strive to deliver exceptional results that are unimaginable by any other Dubai public relations agency.
Our Approach
Proprietary blueprint system to simplify public relations
We founded TOP Agency on the premise that traditional PR just wasn’t good enough and we needed the power of data to elevate public relations services to a whole new level. We believe that with the right data about the right audiences and the messages they will most respond to, we can create enormous amounts of attention for our clients without the enormous cost associated with it. We are able to accomplish this through the use of our proprietary blueprint system.
We have taken years of experience in data-driven public relations and distilled those learnings down to a series of tried and tested public relations blueprints. Each blueprint is based on a distinct type of pitch that has been shown to work reliably in the past. We are able to know exactly what type of story generates what level of engagement with what type of journalist. So we don’t guess at success — our Blueprint system lets us quantify success.
How We Work
Using data and emotional content to supercharge your PRWe believe in the power of data and emotions, and that is why we have created a process to make stories that move and inspire action. Essentially, for every story, we utilize our expertise in data sourcing and insights gathering to find out everything there is around your product or service, your audience, your channel, your platform, your competition, and your market. We analyze this information to derive actionable points that can be turned into stories. From there, our creative team uses that information to create bespoke content and pitches that are guaranteed to be picked up by journalists.
We keep testing out pitches and adapt in real-time so you can be assured that your spending is always being optimized for the maximum ROI possible. Our relationships with journalists allow us to be on top of the whole process and act faster than other PR agencies can.
We believe in the power of data and emotions, and that is why we have created a process to make stories that move and inspire action. Essentially, for every story, we utilize our expertise in data sourcing and insights gathering to find out everything there is around your product or service, your audience, your channel, your platform, your competition, and your market. We analyze this information to derive actionable points that can be turned into stories. From there, our creative team uses that information to create bespoke content and pitches that are guaranteed to be picked up by journalists.
We keep testing out pitches and adapt in real-time so you can be assured that your spending is always being optimized for the maximum ROI possible. Our relationships with journalists allow us to be on top of the whole process and act faster than other PR agencies can.
Our Values and Beliefs
We are growth oriented
We apply growth marketing principles to every marketing discipline, including public relations; this means that all your campaigns are always optimized with utmost sophistication and down to the last detail.
We A/B test everything
We are big believers in consistent optimizations, and that is why we test every pitch, every story, and also outcome to always improve the results for our clients.
We focus on visuals
We optimize the few seconds we have to capture a journalist's attention by formatting our pitches in a way that draws the eye to the main points and tells our client's stories in seconds.
We're on the money
We work on multiple parallel topics and strategic tracks to scale quickly — eschewing billable hours and making us 6X more efficient than a traditional agency.