We know the lay of the land, literally. We’re born and bred here in Dallas and that level of institutional knowledge cannot be bought. We’ve been around the block more than once and know all the media players and what makes them tick (and click) on our pitches. We combine the best tech that Dallas has to offer with the innovation of a startup and the experience of an old hand to make a potent Dallas PR powerhouse.
Dallas + Public Relations
About Us
We are a 21st century Dallas PR agency
We have been in the PR business as long as to watch how it has evolved into something more powerful since the last decade. Our team of PR specialists, marketing managers, copywriters, and news experts have worked with hundreds of brands in numerous verticals and have evolved with the industry to become a powerhouse of a modern PR agency.
We pride ourselves on using data and our proven blueprints to deliver unmatched results with public relations campaigning for our clients. No matter what your PR strategy needs, we have the perfect solution for you that is guaranteed to deliver maximum ROI, something other PR agencies can only dream of delivering.
We have been in the PR business as long as to watch how it has evolved into something more powerful since the last decade. Our team of PR specialists, marketing managers, copywriters, and news experts have worked with hundreds of brands in numerous verticals and have evolved with the industry to become a powerhouse of a modern PR agency.
We pride ourselves on using data and our proven blueprints to deliver unmatched results with public relations campaigning for our clients. No matter what your PR strategy needs, we have the perfect solution for you that is guaranteed to deliver maximum ROI, something other PR agencies can only dream of delivering.
Our Approach
Using data + emotions to fuel modern-age PR
Our goal with every PR campaign is to not just break the news but consistently move the needle with emotional stories backed by insights and information. That is why we have built a team of data researchers and analysts that work hard to fish insights around a story from the open world and translate them into deeply emotional stories.
We then leverage our years of relationships and understanding of journalists and pitch the right story to the right person ensuring that it is always picked up and delivers outstanding results. We are consistently optimizing our approach to make sure that we are using the best pitch and the audience is always amazed by how the story is well-put and well-delivered.
How We Work
Scaling PR with personalized blueprintsOur decades of experience has allowed us to build PR blueprints for every situation and campaign possible. Our blueprint system allows for the flexible creativity of messaging in a package that is designed to convert. These blueprints are then personalized around each of our pitches and campaigns for clients and deliver results unmatched by any other Dallas public relations firm you can think of.
Using these blueprints means that we will put more focus on your messaging and refine it to connect with the audience on a deeper level. And enable us to scale and optimize your PR campaign at a rapid pace without losing those real-time opportunities most Dallas PR firms miss.
Our decades of experience has allowed us to build PR blueprints for every situation and campaign possible. Our blueprint system allows for the flexible creativity of messaging in a package that is designed to convert. These blueprints are then personalized around each of our pitches and campaigns for clients and deliver results unmatched by any other Dallas public relations firm you can think of.
Using these blueprints means that we will put more focus on your messaging and refine it to connect with the audience on a deeper level. And enable us to scale and optimize your PR campaign at a rapid pace without losing those real-time opportunities most Dallas PR firms miss.
A data-driven PR company
From North to Deep Ellum, we’re committed to Dallas Public RelationsDallas is home to many of the most important, and successful companies in America. At TOP, our team of experts, PR go-getters, and all-around amazing people work hard for Dallas’ modern companies with custom tailored campaigns and relentless effort. Whether you need Public Relations consulting for one-off projects or a complete strategic overhaul of your PR strategy, our specialists know how to serve your needs and transform your business. No other Dallas PR company does it better.
- Full-Service PR Campaigns
- PR Training
- Dedicated Dallas Public Relations Specialists
- Wide experience from Dallas startups to local service providers
Dallas is not only a great place to live and visit; it’s a dynamic place to start a company. With an amazing talent pool that grows every day, your company can choose from the cream of the crop. But without a public relations presence as epic as you are, attracting top talent and customers can be difficult. Investing in a PR agency that knows The D is the strategic advantage you need to thrive.
TOP has worked with Fortune 500 companies to startups and everyone in between. We understand the traps and pitfalls of growing a Dallas business and how to make sure your company gets all the public attention it needs to grow at a significant pace. We’ve helped new companies become great companies and existing companies become CowTown juggernauts.
Dallas is home to many of the most important, and successful companies in America. At TOP, our team of experts, PR go-getters, and all-around amazing people work hard for Dallas’ modern companies with custom tailored campaigns and relentless effort. Whether you need Public Relations consulting for one-off projects or a complete strategic overhaul of your PR strategy, our specialists know how to serve your needs and transform your business. No other Dallas PR company does it better.
- Full-Service PR Campaigns
- PR Training
- Dedicated Dallas Public Relations Specialists
- Wide experience from Dallas startups to local service providers
Dallas is not only a great place to live and visit; it’s a dynamic place to start a company. With an amazing talent pool that grows every day, your company can choose from the cream of the crop. But without a public relations presence as epic as you are, attracting top talent and customers can be difficult. Investing in a PR agency that knows The D is the strategic advantage you need to thrive.
TOP has worked with Fortune 500 companies to startups and everyone in between. We understand the traps and pitfalls of growing a Dallas business and how to make sure your company gets all the public attention it needs to grow at a significant pace. We’ve helped new companies become great companies and existing companies become CowTown juggernauts.
Our Values and Beliefs
We create local, Dallas news
We use our proven blueprint system to make sure that your brand gets in of local, Dallas headlines as well as the leading national publications creating the right exposure to the right audience.
We have Aikman's precision
We use the latest tools to pre-seed stories for your brand in both major, local publications as well as the top 100 U.S. markets, including a smattering of microtarget headlines for increased specificity and effectiveness.
We A/B test with the best.
We'll write about 25 different headlines for a single pitch and then test them while scaling up from a Dallas-based story a national news release, using the winning headlines we pull from the data sets.
We think visually
We know that we only have seconds to catch a journalist’s or a consumer’s attention before they move on to something else, so we've mastered the optimization of our pitches to catch and hook their attention.
We measure results.
Effective PR starts with a clear definition of the client’s priority KPIs and metrics. We then use our leading data-packaging techniques to measure those results and ensure an effective ROI for your campaign.
Our heart and soul is in Dallas
Dallas is one of the most important cities in the world. A major player in defense, finance, tech, and so much more. Dallas has risen from humble roots to high gravitas in the American South. In such a powerful city, it takes work to stand out. Here’s where TOP helps. Our custom, high-return Public Relations campaigns use all of the top strategies to make sure you’re seen. As the top Dallas PR consultant, we take pride in helping our hometown neighbors succeed. We make sure you achieve and exceed your revenue goals and obtain sustainable growth over time.
Much like the city, we started small before growing into the mighty machine we are now. Sure, we’ve had our share of pivots and rebrands but we are proud to work with everyone from Del Monte Foods to Valley Fine Foods; Budweiser to Bowflex; and everything between.
FAQ
Why Hire a Dallas Public Relations company?
Local Public Relations For Dallas Companies
We all want to buy local, and the same goes for your PR agency. Those giant, faceless PR agencies may seem to have all the resources, but there’s no substitute for having a PR company who intimately knows your audience (because they’re among them) and knows how to reach that reporter at the Morning News you’ve always thought would love your brand.
A PR Agency That Lives In Dallas
We’re your neighbors. We live in the same neighborhoods, shop at the same stores, care about the same issues, and know all the movers and shakers in a city full of them. You can trust TOP to be your partner as you build your PR portfolio and improve your brand in the Dallas (and across the country) because we understand this city but most importantly, we understand why you love calling it home. Because we do too.
Get to know TOP and all that we can do for your company. We’re ready to set your brand above the fold.
- Why Hire a Dallas Public Relations company?
- Local Public Relations For Dallas Companies
- A PR Agency That Lives In Dallas
Why Hire a Dallas Public Relations company?
We know the lay of the land, literally. We’re born and bred here in Dallas and that level of institutional knowledge cannot be bought. We’ve been around the block more than once and know all the media players and what makes them tick (and click) on our pitches. We combine the best tech that Dallas has to offer with the innovation of a startup and the experience of an old hand to make a potent Dallas PR powerhouse.
Local Public Relations For Dallas Companies
We all want to buy local, and the same goes for your PR agency. Those giant, faceless PR agencies may seem to have all the resources, but there’s no substitute for having a PR company who intimately knows your audience (because they’re among them) and knows how to reach that reporter at the Morning News you’ve always thought would love your brand.
A PR Agency That Lives In Dallas
We’re your neighbors. We live in the same neighborhoods, shop at the same stores, care about the same issues, and know all the movers and shakers in a city full of them. You can trust TOP to be your partner as you build your PR portfolio and improve your brand in the Dallas (and across the country) because we understand this city but most importantly, we understand why you love calling it home. Because we do too.
Get to know TOP and all that we can do for your company. We’re ready to set your brand above the fold.