We know the lay of the land, literally. We’re born and bred here in Atlanta and that level of institutional knowledge cannot be bought. We’ve been around the block more than once and know all the media players and what makes them tick (and click) on our pitches. We combine the best tech that Atlanta has to offer with the innovation of a startup and the experience of an old hand to make a potent Atlanta PR powerhouse.
Atlanta + Public Relations
About us.
From Midtown to Little Five Points, we help Atlanta brands top stories.
As one of the largest economic powerhouses in the south that heavily relies on its specialty in broadcasting, having the right PR can make or break your business in Atlanta. But you need an agency that handles public relations with not just local insight, but global knowledge.
TOP has redefined what a modern PR agency can do. With an in-house, news-leading data division, an international influencer network, and offices spanning across the world, we believe PR is a proactive marketing approach that expands brand loyalty and awareness in new potential consumers. We start with Atlanta, but let’s expand you to an international market.
As one of the largest economic powerhouses in the south that heavily relies on its specialty in broadcasting, having the right PR can make or break your business in Atlanta. But you need an agency that handles public relations with not just local insight, but global knowledge.
TOP has redefined what a modern PR agency can do. With an in-house, news-leading data division, an international influencer network, and offices spanning across the world, we believe PR is a proactive marketing approach that expands brand loyalty and awareness in new potential consumers. We start with Atlanta, but let’s expand you to an international market.
Our approach.
Use Positivity to Push Down the Negativity
There are two sides to a proactive PR strategy: developing a robust, unique story angles that position your brand as a leader in the space, and injecting your brand into the news cycle through real-time reaction of breaking and trending stories. Both tactics start with intensive data-dives to gather completely original insights tailored to your audience, messaging, and platforms.
We keep our ears to the ground to collect and respond to both stories about your business and emerging stories we can attach your brand to. The results is a PR response team with one of the fastest turn around times in the country.
How we work.
Putting You and Your Business in the Limelight
Our work begins with an alignment of goals and audience followed by deep dive into the Atlanta consumers we believe we should target. Next, we ideate a series of pitch angles focusing on your brand's unique benefits and curating data that we can use to create newsworthy angles only your brand can fill.
Then start pitching news stories to potential journalists using our proven communication blueprints and established local and global news relationships to get you more visibility. Finally, we continue our data-tracking to continuously refine both our curating parameters and our pitching techniques, allowing us to respond to more breaking news even faster.
A data-driven PR company
We’re committed to Atlanta Public Relations
Atlanta is home to many of the most important, and successful companies in the world. At TOP, our team of experts, PR go-getters, and all-around amazing people work hard for Atlanta’s modern companies with custom tailored campaigns and relentless effort. Whether you need Public Relations consulting for one-off projects or a complete strategic overhaul of your PR strategy, our specialists know how to serve your needs and transform your business. No other Atlanta PR company does it better.
- Full-Service PR Campaigns
- PR Training
- Dedicated Atlanta Public Relations Specialists
- Wide experience from Atlanta startups to local service providers
Atlanta is not only a great place to live and visit; it’s a dynamic place to start a company. With an amazing talent pool that grows every day, your company can choose from the cream of the crop. But without a public relations presence as epic as you are, attracting top talent and customers can be difficult. Investing in a PR agency that knows The A is the strategic advantage you need to thrive.
TOP has worked with Fortune 500 companies to startups and everyone in between. We understand the traps and pitfalls of growing an Atlanta business and how to make sure your company gets all the public attention it needs to grow at a significant pace. We’ve helped new companies become great companies and existing companies become Atlanta juggernauts.
What makes us different?
We create local news.
We use our proven blueprint system to make sure that your brand gets in Atlanta headlines as well as national publications, creating the right exposure to the right audience.
We A/B test with the best.
We'll write many different headlines for a single Atlanta pitch and then test them while scaling up to a national news release, using the winning headlines we pull from data sets.
We think visually.
We only have seconds to catch someone’s attention before they move on to something else so we've mastered the optimization of our pitches to catch and hook attention.
We measure results.
Effective PR starts with a clear definition of priority KPIs and metrics so we use our leading data-packaging techniques to measure those results and ensure an effective ROI for your campaign.
We go global.
Our proprietary media CRM database monitors journalists and influencers across the globe — giving us the ability to scale your brand's reach anywhere at a moment’s notice.
Our heart and soul is in Atlanta
Atlanta is one of the most important cities in the US. In fact, ATL is the 18th largest economy in the world, making it an economic powerhouse that takes hard work and high performance to get noticed in. That’s where TOP helps. Our custom, high-return Public Relations campaigns use all of the top strategies to make sure you’re seen. As the best Atlanta PR consultant, we take pride in helping our hometown neighbors succeed. We make sure you achieve and exceed your revenue goals and obtain sustainable growth over time.
Much like the Big Peach, we started small and hopeful and grew into the mighty machine we are now. Sure, we’ve had our share of pivots and rebrands but we are proud to work with everyone from Del Monte Foods to Valley Fine Foods; Budweiser to Bowflex; and everything between.
FAQ
Why Hire an Atlanta Public Relations company?
Local Public Relations For Atlanta Companies
We all want to buy local, and the same goes for your PR agency. Those giant, faceless PR agencies may seem to have all the resources, but there’s no substitute for having a PR company who intimately knows your audience (because they’re among them) and knows how to reach that reporter at the Atlanta Journal-Constitution you’ve always thought would love your brand.
A PR Agency That Lives In Atlanta
We’re your neighbors. We live in the same neighborhoods, shop at the same stores, care about the same issues, and know all the movers and shakers in a city full of them. You can trust TOP to be your partner as you build your PR portfolio and improve your brand in the Atlanta (and across the country) because we understand this city but most importantly, we understand why you love calling it home. Because we do too.
Get to know TOP and all that we can do for your company. We’re ready to set your brand above the fold.
- Why Hire an Atlanta Public Relations company?
- Local Public Relations For Atlanta Companies
- A PR Agency That Lives In Atlanta
Why Hire an Atlanta Public Relations company?
We know the lay of the land, literally. We’re born and bred here in Atlanta and that level of institutional knowledge cannot be bought. We’ve been around the block more than once and know all the media players and what makes them tick (and click) on our pitches. We combine the best tech that Atlanta has to offer with the innovation of a startup and the experience of an old hand to make a potent Atlanta PR powerhouse.
Local Public Relations For Atlanta Companies
We all want to buy local, and the same goes for your PR agency. Those giant, faceless PR agencies may seem to have all the resources, but there’s no substitute for having a PR company who intimately knows your audience (because they’re among them) and knows how to reach that reporter at the Atlanta Journal-Constitution you’ve always thought would love your brand.
A PR Agency That Lives In Atlanta
We’re your neighbors. We live in the same neighborhoods, shop at the same stores, care about the same issues, and know all the movers and shakers in a city full of them. You can trust TOP to be your partner as you build your PR portfolio and improve your brand in the Atlanta (and across the country) because we understand this city but most importantly, we understand why you love calling it home. Because we do too.
Get to know TOP and all that we can do for your company. We’re ready to set your brand above the fold.