What if we reinvented the PR agency?

pr agency

Our clients

About us.

If PR agencies were invented today, they'd look like us.

We're more than just the model of a modern global PR agency, we're inventing what it means to be a modern global PR agency. We aren't content with the same old approach to media. And we'll never say "give us more to pitch."

We’ve injected public relations with a data-first, growth-focused, and viral-optimized approach rooted in A/B testing and 27 proven story blueprints for creating breaking news.

We're more than just the model of a modern global PR agency, we're inventing what it means to be a modern global PR agency. We aren't content with the same old approach to media. And we'll never say "give us more to pitch."

We’ve injected public relations with a data-first, growth-focused, and viral-optimized approach rooted in A/B testing and 27 proven story blueprints for creating breaking news.

Our approach.

pr agency

Supercharging PR with Insights and Blueprints

Winning PR is a combination of a lot of different ingredients but what most agencies are missing is a data-backed approach and a gameplan that is precise to the minute. At TOP, we value ourselves as relying on data and actionable intelligence. Whether it's a one-time news break or a year-long PR plan, we conduct extensive research in determining the perfect strategy, target audiences, and the best-suited platforms and publications for each story.

We personalize our tried and tested blueprints around each story and leverage on our veteran creative team to execute PR campaigns that are unparalleled by other PR agencies.

How we work.

PR Agency of the Future

Working with the news cycle means consistent monitoring and prompt action. We work as an extension of your team from day one and constantly learn, test, optimize, and scale your stories to reach beyond your goals.

Our proactive research team is not only tasked with analyzing the impact of your own news but also keeping tabs on any and all opportunities that can boost your PR reach. Our core focus is to get the maximum exposure for your brand with the minimum of costs involved.

Our sectors.

We leverage our unique capabilities in data story packaging, competitor rapid response, and journalist intent tracking to reinvent how PR is done in these key sectors.

Our formula.

  1. A/B test each story ideas to find the winning message

    We write 8 versions of a pitch headline and A/B test which performs the best.

  2. Fine-tune the pitch time to reach each journalists at the right time

    We track the best day of the week and time of day to pitch one million journalists in 30+ countries.

  3. Connect real-time PR measurement to core business objectives

    We've built systems to measure message quality and better demonstrate ROI to key stakeholders.

  4. Optimize PR pitches to consistently scale

    With our blueprints in place, we continuously monitor the stories’ performance and optimize our pitches at each level.

Our Values and Beliefs

Contact Us

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.