Data-driven. Viral optimized. That’s PR Hacker.

We’re a data-driven, growth-focused and viral-optimized PR firm. We run scrappy campaigns for the best brands — laser focusing on your core business KPIs and then creating disproportionate leverage to achieve them.

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We’re a data-driven, growth-focused and viral-optimized PR firm. We run scrappy campaigns for the best brands — laser focusing on your core business KPIs and then creating disproportionate leverage to achieve them.

What if...

What if a PR agency wasn’t just a PR agency?

We don’t do PR how it’s always been done. We pitch thousands of journalists per day — while customizing outreach for each reporter’s beat. We systemize our creativity and replicate our success. We track it all with data. And we do it for everyone from startups to Goliath brands.

What if you could hack the cultural calendar?

Consumers celebrate thousands of quirky holidays per year. We should know — we created some of them. We use these timely hooks in our journalist outreach, convincing them to cover our story today.

What if you could track journalist intent?

Using our proprietary pitching system, we know which journalists have viewed our emails and how many times — so we can send a follow-up convincing them to cover you.

What if your agency didn't nickel and dime you?

We build relationships while others bill them. You pay a flat fee for all outreach on your behalf — because we’re a vital extension of your team that always wants to do best for your brand.

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We love data

41% of people say entertaining content makes them engage

If you laugh or cry, you'll share or buy. Our marketing entertains by pulling on emotional heartstrings, informing, or surprising—spurring sharing and encouraging virality.

1 in 3 journalists say PR pros provide low-quality content

Journalists are constantly inundated with vague, self-serving pitches. But we make it easy for them to write a good story—simplifying information, producing ready-to-go visual assets, and tying each story to a larger trend.

50% of consumers expect personal brand communication

Your end audience won't engage with irrelevant content. We think beyond the lifecycle of a story, getting you targeted PR and influencer hits your potential customers will want to share all over social.

The TOP way

est

We multivariate test every headline that goes out to journalists, generating detailed reports around engagement with each. Then, we pitch the winning lines at national scale — skyrocketing open rates.

ptimize

We've organized our most successful pitch approaches into blueprints, which allow us to predict success. BOLDASK + GEORANKING + SNOWBALL = campaign success — built on the backs of all our previous campaign learnings.

erform

Throughout the lifecycle of your campaign, we develop 40 intimate reporter relationships for your brand—all reporters eager to cover your company's news. As well as our "Friendly 40", we balance top-tier outreach with key local and trade outreach—creating a snowball of wins.

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