Your digital marketing strategy begins with paid advertising but does not end there. In-house marketing teams often lack the tools to create, publish, and optimize digital ads to their fullest potential. Staying on top of trends, monitoring SEO keywords, and making strategic choices based on internal and external factors is a whole other job in itself. Hiring an NYC PPC agency gives you the security of a dedicated team whose sole purpose is optimizing your presence online. What’s more, working with an NYC agency like TOP gives you a bonus of working alongside a team that understands what makes audiences in the Big Apple tick – because they are in them.