PPC

Get more than clicks from your PPC investment 

An innovative approach to PPC that focuses on engaging your audience with a singular focus – growth

TOP is a best-in-class agency that works with some the world’s most recognized brands. Our team of certified Pay-Per-Click (PPC) experts work with customers to create, execute, and optimize digital campaigns that generate results and revenue. Whether you are having trouble setting up your PPC strategy or wanting to augment your current efforts, our team will tailor your brand experience to reach the right audiences and increase conversion.

  • Conversion Mapping
  • Audience Targeting
  • Display & Social Advertising
  • Paid Search
  • E-Commerce Management

Whether you want to increase local digital ad performance or scale your sales on an international level, TOP manages all aspects of your PPC strategy. With data-driven recommendations, an in-depth knowledge of latest digital media platforms, and proven successes, we help you increase revenue, one click at a time.

Effectively using Pay-Per-Click requires time, dedication, and consistency to achieve maximum results. Many companies try to incorporate a paid element into their advertising strategy, but often lack the skills, resources, or personnel to take full advantage of their investment, which can lead to wasted budgets or underachieving campaigns. That’s why it is important to leverage the services of a trusted partner like TOP to drive PPC initiatives and continually optimize your digital approach.

We are industry experts

We are a certified Google Partner, and use our multi-channel expertise to increase your following across the major channels while expanding your audience and extending your reach through platforms that are often overlooked.

We customize our messaging 

We identify traits, behaviors, and trends that drive customers to your brand at all stages of their journey with CTAs that trigger action.

We engage your target audience 

We tailor Pay-Per-Click ads based on your customer’s needs and use data to create a unique ad experience based on customer intent.

We love the longtail

We follow longtail queries and use UTM parameters to re-market your current audience while employing lookalike tactics to find similar buying groups.

We are creative 

We present relevant, eye-catching content that illustrates your brand’s value proposition and unique selling points.

We continually optimize for performance 

Our data obsessed team analyzes performance, applies ongoing test and learn strategies, and optimizes the results from click-to-close every week or two weeks depending on the campaign cycle.

We're certified

We monitor, analyze, and optimize your landing pages to ensure ROI. Optimization is literally part of our name - Test, Optimize, and Perform.

Our capabilities.

Conversion Mapping

We identify the conversion behavior that logically gets results for each part of your sales funnel and customize your CTAs for specific user behavior for each of your campaigns.

Audience Targeting

We help you improve your search campaigns with layered audience targeting that let's us adjust our bids for based on their performance in a campaign. Audiences who search for our keywords are highlighted.  

Display Advertising

We build awareness by crafting creative ads we strategically position before audiences who seek that content. We help your brand stay top of mind for prospects.

Paid Search

We capitalize on the knowledge that audiences have show via search behavior that they want to know more about your brand, product or services as part of a robust PPC strategy.

E-Commerce Management

We position you for growth in expanding markets. From new features and functionality to a revamped sales funnel and lead pipeline, we connect strategy with the tactics that drive true client growth.

Social Advertising

We use LinkedIn Ads focusing on business pain points and valuable thought leadership for B2B marketing and engagement and advanced audience segmentation for B2C Advertising on Facebook.

We are committed to expanding your brand’s reach and influence.

We use data and our vast industry knowledge to reach your audience, convey your unique value proposition, and accelerate their journey to your brand through measurable conversion.

In the digital age of business, your customers have more options than ever for solving their problems and fulfilling their needs. You need to make your brand stand out, but don’t have the know-how to properly target your audience online. TOP is here to help. Our team works with companies to develop digital strategies that generate demand, increase brand awareness, and accelerate customers through your sales funnel. We are committed to one thing: getting results for you, and we use our experience and passion to meet your goals and scale your business.

TOP brings world-class solutions and a data-driven approach to companies to optimize their PPC management. We consistently analyze trends and keywords to refine and enhance your marketing efforts to achieve growth and market dominance. Our team of experts knows the best practices that will bring you conversions, and we report on our work with full transparency into how we help you reach your audience.

Why Hire a PPC agency?

Many in-house marketing teams lack the tools, the know-how, and the time to create, publish, and optimize digital advertising strategies. Companies want the benefits of an increased online presence, but struggle to balance their time to effectively keep up with trends, monitor keywords, and make strategic changes based on internal or external factors. Employing a PPC agency allows you to focus on top marketing priorities and gives peace of mind that your digital presence is optimized and given the attention it deserves.

Another key advantage of hiring a PPC agency is the expertise and insights you can gain that will drive incremental revenue. An agency can provide strategic direction that saves time and cycles on creating content, targeting your audience, and effectively managing your budget, and can make recommendations that will provide you with the ROI needed to grow and expand your digital reach.

How can PPC help my business?

Running targeted PPC campaigns will help your business instantly appear in online searches and attract customers you would not have reached through traditional marketing methods alone. It also enables you to use data and behavioral analytics to expand your reach to markets you have not previously penetrated, thus giving you a new segment of customers to engage with.

Industry-specific expertise and insights 

When you work with PPC agency, you gain access to a strategic partner that understands your industry and provides insights that help you find and engage new customers you could not do alone. Whether this is in your own market, or scaling your operations to a more global reach, an agency provides industry-specific expertise that helps you tailor your message to reach the right decision makers with the right message.

PPC Market Leader

Why choose TOP?

Collaborate with the best professionals in the industry. Strategic recommendations that focus on growth and revenue. Why would you go anywhere else? 

Comprehensive Reporting 

With ad-level metrics and conversion measurements, we measure results with a singular focus on conversion, revenue, and growth.  

Knowledge of Trends and Technology 

The world of digital advertising is constantly changing and evolving. Work with a partner who keeps up on the trends and technology needed to succeed and consistently fill your funnel with fresh leads and new conversions. 

Additional Services 

As we optimize your PPC strategy we will explore other avenues to acquire customers and generate revenue for your company. From content and graphics to branding and press, we can deliver results that will enhance your PPC efforts. 

Our Local TOP PPC Agency Services

>65%

The percentage of clicks made by users who intend to make a purchase that go to paid ads.

Let's grow your business

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.