We’re an innovative Phoenix integrated marketing agency extending growth marketing principles — including the process of systematic experimentation and measurement — to all core agency disciplines.
TOP = Test + Optimize + Perform
From Arcadia to Central City, we help Phoenix companies market at scale
With our roots deep in the Arizona desert, we’ve seen innovative companies and founders come to us offering a front row seat to disruptive innovations. Not only do we have a tight grasp on emerging trends, we’re early adapters when it comes to new and exciting digital marketing and social media platforms.
From the outset of working with each client, we make sure we collaborate closely with your internal brand team to align on key messages or help you to uncover any unforeseen white space that makes your brand stand out from your competitors. Rather than relying on solely broadcasting our message to people who may or may not relate to your brand, we prioritize the people who want to listen, their needs and their specific use cases in order to capture their attention.
If you need meticulous research done in order to identify your competitive strengths and weaknesses in a crowded marketplace, our team is adept at using social media listening, focus groups, surveys and other mass media to analyze what makes you unique.
If you’re looking for out-of-the-box digital marketing that can also be integrated flawlessly with traditional methods, our team of landing page SEO experts, keyword researchers, and pay-per-click experts work closely with out-of-home planners, broadcast media buyers, and our full creative team for a complete integrated marketing experience.
If your brand needs to drive more conversions, we can create psychological triggers, eye-catching content, and leverage the effectiveness of calendar-based marketing that activates an emotional response — prompting consumers, customers, and essential influencers to make connections with your brand that lead to action.
Working in Phoenix means we were able to adopt and disseminate best practices from the best startups from Litchfield Park, Guadalupe, Apache Junction, and all over Valley of the Sun. We use principles from agile software development in order to work in a sequence of systematic sprints that align to timeline events that generate revenue. Using this approach allows us to achieve high levels of productivity while maintaining our ability to be flexible based on your needs and market conditions.
This all results in a Phoenix marketing agency with the grit and scrappiness of a fast-growing startup and the global presence of a top performing enterprise. Let’s meet for a coffee or a menudo, and then go create some marketing magic that takes your company to new heights.
We are full-service
Here at TOP, our marketing expertise spans across more than 35 disciplines all organized into 7 functional groups: advertising, branding, commerce, communications, creative, digital, and growth. Rather than operating independently, our Phoenix team structures its work around a network of cross functionality with a common set of processes and metrics.
We are data-driven
We know the power of data and its ability to reveal answers that fuel growth, expansion, and market dominance. Everything we create, we A/B test — from our PR pitches, to brand messaging guidelines, to digital landing pages. We love sharing this data with our Phoenix clients, as they too understand that better data leads to better insights. There is no optimization without measurement.
We are growth-focused
We're Phoenix's first marketing agency to also apply growth marketing principles — including the process of systematic measurement and experimentation — to each core agency discipline. While we'er all about helping you climb faster than other Phoenix companies, we will also make sure your ladder is up against the right wall. This growth-focused process is what TOP embodies from the very beginning. Here at TOP, we Test, Optimize, and Perform at scale.
We have global reach
We've been a key player integrating marketing campaigns in more than 25 countries on six different continents. We have a guiding hand in most leading markets across the world. We're one of the few Phoenix marketing agencies that's able to pinpoint a target audience in Phoenix and then beam our optimized message across the globe to São Paulo, Hong Kong, London, and Sydney.
We work as one team
Working with TOP across all disciplines from multiple countries means you get more than just an introductory email to an adjacent team that barely understands your brand — or what happens outside of Phoenix's process. From Phoenix to Sydney, our team works as one — from our project management approach to our global execution to our quarterly P&L statements.
We love our Phoenix clients
At the beginning of each new day, we ask ourselves one simple and specific question: if the world had never had a marketing agency, how would we use current tools and technology to create the very first one?
We believe in the power of great storytelling with rigorous testing, regardless of which marketing discipline we are operating in. Every day, our Phoenix marketing teams conduct multivariate testing of key stories and messaging (multidimensional A/B testing), analyzing conversion rates, and focusing on the most compelling story ideas and key messages in order to outperform KPIs and achieve a higher ROI. Our clients are always excited for us to share insights into their optimal product story from the results of our data-driven approach and multivariate testing.
Our Phoenix agency works hard to remain channel and platform agnostic. Check in with us randomly and you’ll find us filming a new viral video for a wearables startup, rebranding a global CPG brand, planning out SEO strategy for a local brick-and-mortar B2B business, managing a new SaaS company’s social media presence, or organizing a world-changing CSR campaign.
Just because we work in the heart of Phoenix’s business hub doesn’t mean we spend our time entirely at a desk in or marketing war rooms. Our experiential marketing and events planning team can also put on any event from viral man-on-the-street style stunts to million dollar conferences — always with the intent of creating a great customer experience that drives action.
What is your marketing agency’s approach to day-to-day client management for Phoenix brands?
Our account management systems, procedures, and teams are all built around four fundamental principles: proactivity, responsiveness, flexibility, and transparency.
In their entirety, these four principles generate rapid feedback loops with all of our Phoenix clients. That's what makes us an industry-leading rapid-strike agency: when a famous company approached to help them create a global activation with barely two weeks notice — and other agencies fell short — we instantly reached out to an existing sponsor with a partnership plan, created a series of video scripts, and quickly incorporated brand feedback, mobilized our film crew in a flexible production schedule with overnight video editing, and transparently reported our progress every step of the way.
How does your marketing agency collaborate with other Phoenix agencies?
We collaborate with other agencies in three main ways: as the lead agency, as an agency council member, and by doing fill-in work. Our collaborative and team-oriented approach builds trust with our colleagues. We've earned a reputation as a flexible partner that is able to assume new and changing agency roles as circumstances evolve. You'll find us hard at work all day with our Phoenix agency partners and then heading over to happy hour together when the day is done.
How do you staff your Phoenix marketing teams?
By managing human and technology resources, we're able to ensure the right resources and skill sets are staffed against each initiative. We operate our allocation and management process through a four-step system: holistic brainstorming, task breakdown, resource alignment, and resource allocation.
Throughout every campaign, our Phoenix team works closely to generate an end-to-end result that makes sure to cross disciplinary boundaries. Since we're a unique hybrid of a local agency and a global enterprise, we're able to combine vertical integration with the ability to pivot and adapt that simply isn't possible for more traditional agencies.
How do you respond to emerging news stories and cultural trends in Phoenix and beyond?
Today's mass and social media are spontaneous by nature and play a significant role in our every day approach. Our in-house creative, data analytics, and social media teams constantly monitor real-time Twitter hashtags, Google search data, YouTube plays, and local, national, and global news headlines in order to identify trending conversations and map cross-channel insights. This gives us the flexibility to make spontaneous changes based on what is trending while still working within the framework of our marketing plan. And while we connect your brand to these trends, we bring the conversation back to your core brand messaging goals.
Being on trend means being able to get inspiration from everywhere. Whether our team is catching a game at Talking Stick Resort Arena, or getting some al pastor at Tacos Chiwas, you'll find TOP team members all around town, enjoying themselves while constantly learning from their environment. It's not uncommon for teammates to send each other Slack messages recounting the new things we've discovered and how it can be used in our work. And we're doing it all with the desert acting as our backdrop.
How do you onboard new Phoenix marketing clients?
We begin our client work with a 21-day onboarding plan custom-tailored to each client. We begin with an onboarding process unique to each discipline and systemized over time. We are also able to understand that every Phoenix client and brand has its own needs and concerns and we make sure we remain sensitive to that fact. During the onboarding process, we make sure to take stock of our client's preferences in communication and select the best tools from among our varied selection of technologies in order to fit the client's requests. We establish meeting schedules, a reporting cadence, and key role assignments all to get closer to our goal of being proactive and taking the necessary action steps before you even think to ask.
Our Local Services
- TOP Branding Agency Phoenix
- TOP Crisis Communications Agency Phoenix
- TOP Digital Marketing Agency Phoenix
- TOP Experiential Marketing Agency Phoenix
- TOP Influencer Marketing Agency Phoenix
- TOP Public Relations Agency Phoenix
- TOP SEO Agency Phoenix
- TOP Social Media Agency Phoenix
- TOP UI UX Design Agency Phoenix
- TOP Video Production Agency Phoenix
- TOP Web Design Agency Phoenix