Philadelphia Branding Agency
1900 Market St. Philadelphia, PA 19103
Philadelphia Brand Strategy FirmTOP Agency's Philadelphia branding agency works with companies from early-stage startups to major brands to tell visceral stories. We create fascinating, artistic logos, but we also help intimately shape every element of a brand's message—working through different social media platforms to identify the selling points of our brand and keep them top-of-mind with our target audience. In the heart of Philadelphia, we work with industries from mining and insurance to biotech and healthcare. We also specialize in working with traditional CPGs.
Our brand marketing philosophyFrom our public relations experience, we've seen how important it is to have an unbiased pair of eyes and ears when refining messaging and deciding by whom and how it's heard. Our first step in shaping messaging is meeting with the executive team to define the key components of the company branding that consumers expect. We then lead a discussion that allows us to specifically pinpoint the problem we're solving. Then, we define the external forces, landscape, and strategic content in which the brand exists using a proprietary "outside > in" discovery process:
- What is the state of the market? We design a reality check matrix that gives context into the key players, competition, and more in your brand's landscape.
- Who is most likely to respond to our brand?
- How do we activate them? We run flash consumer surveys (which run completely in 48 hours or less) to discover what compels different audience segments to take action.
- What promise does our brand make to its users and stakeholders, and how do we live up?
Our visual development processAfter we audit our competitors, studying the promises they make to consumers and defining a strategy to differentiate our brand, we ask ourselves "What name and narrative help bring our brand to life for our users?" From there we study how our target audience will engage with and share our brand story. After we cement our brand story, we design and develop guidelines, graphics, and icons that will dovetail with our strategy:
- We define our visual territory by crafting images that translate our brand story to consumers.
- We set brand identity guidelines by exploring how we'll use color, font, and iconography to convey our brand to consumers.
- We craft our logo, designing a central concept that brings our brand to life.
- We define our brand expression by creating guidelines for the voice and personality of our brand.
Philadelphia locationWe're located in Center City—and as its name implies, we're at the heart of it all. We're right by established institutions like Philadelphia City Hall, The Academy of Natural Sciences, and the One Liberty Observation Deck. However, we're also surrounded by early-state startups, and creatives. We're innovating in one of the most historic cities in the world—and we're shaping the future.
Contact our Philadelphia PR agency
Our Philadelphia office would love to hear from you. Do you have an exciting brand, project, or campaign we could help with? We respond quickly.
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