Packaging Design Agency
We help your brand incentivize the path to purchase with a clear, well designed story that stands out from your peers on the shelf or online.
About Us
We design packaging to elevate your product
We are a team of strategists, artists, and design thinkers who can push your business through every touch point of your brand’s user experience. We strive to make every interaction your consumer has with your product noteworthy and memorable.
Whether your product flies off of store shelves or comes delivered in the mail, we know how to evolve your brand’s visual identity into engaging, tactile results through eye-catching package design.
We are a team of strategists, artists, and design thinkers who can push your business through every touch point of your brand’s user experience. We strive to make every interaction your consumer has with your product noteworthy and memorable.
Whether your product flies off of store shelves or comes delivered in the mail, we know how to evolve your brand’s visual identity into engaging, tactile results through eye-catching package design.
Our Approach
Packaging design that speaks for itself
We know how critical packaging design is in the decision-making process of customers. With our in-depth research tactics and state-of-the-art creative team, we deliver packaging designs that captivate viewers and sells the product. Our data team analyzes market trends, brand history, and consumer behavior for products to come up with the most effective solution for our clients.
We go beyond the point of sale with surveys and focus groups to unpack the practical and emotional expectations of a buyer and test packaging changes. We feature your brand, beautifully displayed, to inspire audiences, boost reputation, and convey a focused story of who you are and why the world should pay attention. From bright gradients, custom colors and combinations to dramatic monochromatic themes, we draw the eye and use color theory to convey your brand’s message, personality, energy and intended audience.
How we work
We create designs that complement the productWe are research-driven and use our data capabilities to understand the audience, the market and the trends for the product. We gather quantitative and qualitative data around the product and similar products to find a unique and effective approach that drives sales. We then use the data to brainstorm ideas about the design and create them with every element put into the right place.
Our design maestros have dynamic experience in crafting packaging designs for a variety of products. Whether it is hand-drawn illustrations or composite designs, we are masters of the craft. We drive preference through atypical and thoughtful designs featuring clever messages that articulate brand values and drive action. We use eye-catching typography to deliver messages that enhance and supports graphics. We understand that packaging is more than just design; we give it the persona it needs to showcase your brand and its values.
We are research-driven and use our data capabilities to understand the audience, the market and the trends for the product. We gather quantitative and qualitative data around the product and similar products to find a unique and effective approach that drives sales. We then use the data to brainstorm ideas about the design and create them with every element put into the right place.
Our design maestros have dynamic experience in crafting packaging designs for a variety of products. Whether it is hand-drawn illustrations or composite designs, we are masters of the craft. We drive preference through atypical and thoughtful designs featuring clever messages that articulate brand values and drive action. We use eye-catching typography to deliver messages that enhance and supports graphics. We understand that packaging is more than just design; we give it the persona it needs to showcase your brand and its values.
Our Values and Beliefs
We create impact
After the logo, your product's packaging is an incredible opportunity to convey the essence of your brand in a highly tangible way.
We lead with tactile
From haptic experiences rich in texture, to playful shapes, and soft curves and materials, we share your brand's essence in packaging consumers want to hold and share.
We captivate consumers
Evocative packaging provokes consumers to act. We help you deliver a physical experience that makes a lasting connection.
We advance your story
Our packaging designs are based on earned insights, bold creative and ownable strategies. We help you push your brand further.
We're compliance-ready
This isn't our first rodeo. We're experts in following FDA regulations and shape our production schedules around key reviews.
Our Packaging Design Capabilities
Market Research Testing
We go beyond the point of sale with surveys and focus groups to unpack the practical and emotional expectations of a buyer and test packaging changes.
Sustainable Packaging
We are well versed in designs that stun without the use of plastics or harmful chemicals. From sustainable fibers to compostable ingredients, we make designs that Mother Nature approves.
Package Design and Messaging
Consumers choose attractively packaged products. We drive preference through atypical and thoughtful designs featuring pitchy messages that articulate brand values and drive action.
Hand Drawn Illustration
We can handcraft completely hand drawn and custom illustrations for unparalleled authenticity that showcase tooltips for how to use or the branding of the product.
Why choose TOP?
We have a dedicated team of designers and production specialists that ensure a comprehensive approach to developing packaging design and create remarkable results.
Create an Impact with Bespoke PackagingCreative Solutions that Work
We see every design challenge as a creative opportunity and offer creative solutions that educate and inspire your target audience.
Results-driven Design Approach
At TOP, we discover new and creative ways of solving complex designs and work on achieving tangible results through best practices and the latest design tools and techniques.
Real Results. Real Consumers.
Many times, packaging designs are chosen because they are stylish or complement the latest trends. At TOP, we explore a range of concepts and then test our designs with real consumers for real-time traction and engagement.
Our Expertise
- Branding
- Market Research Testing
- Color Theory
- Sustainable Packaging
- Package Design and Messaging
- Hand Drawn Illustration
2s
The length of time product packaging has to stake a claim.