Best Email Marketing Software of 2022
Reach more customers with more impactful campaigns. Compare the leading email marketing platforms to identify the platform with the tools your business needs.
Our Top 3 Online Email Sites
Best For Small Businesses
Excellent
Flexible software that optimizes the timing of your emails, automates the process, and enables you to connect with leads and customers in real-time.
Best Overall
Exceptional
Easy to use software that comes with in depth reporting and excellent segmentation capabilities. Kick off with a month’s free trial.
Most Popular
Excellent
Brilliant at building personalized 1 to 1 moments with your customers. Robust automation and insightful reporting.
How To Choose the Best Email Marketing Software
When identifying which email marketing software is best for your business, it’s best to start by qualifying your own needs in more detail. We recommend assessing your needs against the following three criteria.
1. Key Features
What key features are most important to you? Does an easy-to-use and intuitive drag-and-drop add a lot of value, or is your main priority a piece of software that enables advanced automation? We recommend matching each software’s key features against your marketing goals in order to find out which one is ticking the most boxes.
2. Scale
How many emails do you plan on sending? With many providers, the overall cost goes up with the size of your list. Not only that, but some software is just better equipped to work at a larger scale with more advanced segmentation and automation features.
3. Price
We tend to believe that you get what you pay for. Whilst many of the providers we’ve outlined do offer free versions or free trials, to see the best results you’ll likely need to invest in a paid plan. That said, we do recommend taking advantage of free trials to get a feel for the software and to see if it offers the functionality you need.
Our Top 3 Picks
1
Constant Contact
- Pricing - $12.50
- Free version - Yes
- Age Range - 25-45
Constant Contact is a top-tier email marketing service, offering an impressive range of features to help you effectively engage with customers. Their competitive pricing includes customizable or branded templates, and automated abandoned cart emails for Shopify & WooCommerce integration – making it the perfect choice for digital businesses looking to maximize their reach!
Unleash the power of email marketing with Constant Contact. Their groundbreaking service enables you to quickly import contact lists and build your own, then segment them for greater results potential. With integrated Facebook, Instagram and Google Ads capabilities included as standard features in addition to a handy marketing calendar, it’s never been easier— or more effective! Upgrade options also include surveys, dynamic content creation tools and automated behavioral series — all helping make your campaign reach its full potential today!
Pros
- Outrageously low prices
- Save time and hassle with easy drag-and-drop editing.
- Email marketing that's simple, effective, and affordable.
Cons
- Pricing levels based on database numbers
- Interface/UI
Constant Contact
