Micro Influencer Marketing Agency
We provide international micro influencer marketing services with a proprietary network of influencers that are small in size but big on results.
About Us
A micro influencer agency that outperforms the rest
When it comes to micro influencers, raw numbers can be deceiving. Their follower count may be small, but you can rest assured that their engagement rates are as good or better than more expensive influencers. When it comes to micro influencers, it’s all about value and strategically reaching the right audiences.
We track thousands of micro influencers around the world to determine the true value of each influencer — including which ones really drive business results and which ones don't. We combine this data with creative campaign blueprints that trigger emotional engagement, social sharing, and time-sensitive action with our target audience. The result is micro influencer marketing that can drive far higher audience reach and conversion rates than other influencer marketing channels.
When it comes to micro influencers, raw numbers can be deceiving. Their follower count may be small, but you can rest assured that their engagement rates are as good or better than more expensive influencers. When it comes to micro influencers, it’s all about value and strategically reaching the right audiences.
We track thousands of micro influencers around the world to determine the true value of each influencer — including which ones really drive business results and which ones don't. We combine this data with creative campaign blueprints that trigger emotional engagement, social sharing, and time-sensitive action with our target audience. The result is micro influencer marketing that can drive far higher audience reach and conversion rates than other influencer marketing channels.
Our Approach
Micro influencer agency with a mega influencing reach
Influencers come in many shapes and sizes, but when strategically combined, a roster of cost-effective micro influencers can outperform their more expensive counterparts. We find micro influencers with the most targeted and engaged audiences and have them work together to achieve higher ROI than they would on their own.
It can often be more beneficial (from both a cost and an influence perspective) to leverage ten 1,000 follower profiles than a single 10,000 follower profile. Why? Because spreading your brand across multiple influencers allows you to reach more targeted audiences that are more engaged and susceptible to a purchase.
We empower this approach towards micro influencers with our data team to capture personalized market research that powers our creatives. Our in-house designers, copywriters, and campaign strategists create eye-catching assets with an emotion-driven narrative to then be spread across our international micro-influencer network.
How We Work
Maximizing returns and minimizing costly mistakesWe use data to identify micro-influencers who are undervalued relative to their reach and impact. Instead of focusing on follower count alone, we track historical campaign performance data such as clicks, app downloads, in-store visits, and conversion rates. At every level of micro influencer marketing, we conduct a sophisticated cost-benefit analysis to help you identify influencer opportunities that other agencies can't.
Because we have extensive experience in highly regulated industries like financial services and healthcare, we also work closely with your legal or compliance departments — or just the founding team if you're a smaller company — to help you define campaign guardrails, limit risk, avoid brand misalignment, and identify potential competitive brand conflicts.
We use data to identify micro-influencers who are undervalued relative to their reach and impact. Instead of focusing on follower count alone, we track historical campaign performance data such as clicks, app downloads, in-store visits, and conversion rates. At every level of micro influencer marketing, we conduct a sophisticated cost-benefit analysis to help you identify influencer opportunities that other agencies can't.
Because we have extensive experience in highly regulated industries like financial services and healthcare, we also work closely with your legal or compliance departments — or just the founding team if you're a smaller company — to help you define campaign guardrails, limit risk, avoid brand misalignment, and identify potential competitive brand conflicts.
Our Values and Beliefs
We leverage micro impacts
Smaller influencers can not only reach your targeted audience better than one massive influencer, they can do it at a fraction of the price, guaranteeing a more loyal and engaged fanbase.
We love data
We've built our own influencer CRM that helps us quickly measure the true influence of each micro influencer — including how they influence other influencers in the space — to help you cut marketing costs and grow sales.
We're building the future
Influencer marketing's impact is huge and it is just getting started, combining the reach and scale of social media with the trust that can come from word-of-mouth marketing.
Our Micro Influencer Marketing Capabilities
Concept and Ideation
We create game-changing campaigns that are aligned to your brand’s specific goals. Our network of micro influencer strategists build people-centric strategies tailored to your brand needs.
Broad Campaigns
Using our proprietary influencer network, we help your business execute ideas with creative micro influencers that are hell-bent on finding innovative ideas for your brand.
Product Drops
Do you have a niche audience in mind for your product? Consumers these days trust peer recommendations and we use people-power to spread the word and drive sales.
Guest Listing
We have the right influencers to ensure that the right audience is hand-picked to spread awareness and skyrocket ticket sales for events and conferences.
Why choose TOP?
We at TOP are focused on growth and combine our micro influencer expertise with creativity to craft compelling strategies centered around audience engagement.
Grow your ReachGenerate Social Buzz and Drive Sales
We build a community of loyal customers, followers, and fans to build social buzz around your brand. We track revenue and social engagement generated by our micro influencers, and optimize brand campaigns for maximum engagement and traction.
Enhance your Brand
We think of micro influencer marketing as a low cost and high-ROI marketing solution. From building an audience and improving engagement to driving sales and generating leads, we keep tweaking your micro influencer campaigns to enhance your brand for better performance.
Maximize your Influencer Budget
We extend your brand beyond its usual pathways to reach people who genuinely want and need your value proposition. From exclusive event passes and early access to new products to free trials and discount cards, we work with your budget to get the right micro influencers to market your product.
Our Expertise
- Influencer discovery and vetting
- Influencer regulatory compliance
- Influencer negotiation
- Influencer creative concept development
- Organic influencer campaigns
- Paid influencer campaigns
- Ambassador program management
- Product trial campaigns
- Hospitality campaigns
- Instagram campaigns
- YouTube influencer campaigns
- Pinterest influencer campaigns
31%
The percentage of consumers who have made a purchase after seeing an influencer highlight it.