Micro Influencer Marketing Agency

About us.

A Micro Influencer Agency That Outperforms the Rest

When it comes to micro influencers, raw numbers can be deceiving. Their follower count may be small, but you can rest assured that their engagement rates are as good or better than more expensive influencers. When it comes to micro influencers, it’s all about value and strategically reaching the right audiences.

We track thousands of micro influencers around the world to determine the true value of each influencer — including which ones really drive business results and which ones don't. We combine this data with creative campaign blueprints that trigger emotional engagement, social sharing, and time-sensitive action with our target audience. The result is micro influencer marketing that can drive far higher audience reach and conversion rates than other influencer marketing channels.

When it comes to micro influencers, raw numbers can be deceiving. Their follower count may be small, but you can rest assured that their engagement rates are as good or better than more expensive influencers. When it comes to micro influencers, it’s all about value and strategically reaching the right audiences.

We track thousands of micro influencers around the world to determine the true value of each influencer — including which ones really drive business results and which ones don't. We combine this data with creative campaign blueprints that trigger emotional engagement, social sharing, and time-sensitive action with our target audience. The result is micro influencer marketing that can drive far higher audience reach and conversion rates than other influencer marketing channels.

Our approach.

micro influencer agency

Micro Influncer Agency with a Mega Influencing Reach

Influencers come in many shapes and sizes, but when strategically combined, a roster of cost-effective micro influencers can outperform their more expensive counterparts. We find micro influencers with the most targeted and engaged audiences and have them work together to achieve higher ROI than they would on their own.

It can often be more beneficial (from both a cost and an influence perspective) to leverage ten 1,000 follower profiles than a single 10,000 follower profile. Why? Because spreading your brand across multiple influencers allows you to reach more targeted audiences that are more engaged and susceptible to a purchase.

We empower this approach towards micro influencers with our data team to capture personalized market research that powers our creatives. Our in-house designers, copywriters, and campaign strategists create eye-catching assets with an emotion-driven narrative to then be spread across our international micro-influencer network.

How we work.

Maximizing returns and minimizing costly mistakes.

We use data to identify micro-influencers who are undervalued relative to their reach and impact.  Instead of focusing on follower count alone, we track historical campaign performance data such as clicks, app downloads, in-store visits, and conversion rates. At every level of micro influencer marketing, we conduct a sophisticated cost-benefit analysis to help you identify influencer opportunities that other agencies can't.

Because we have extensive experience in highly regulated industries like financial services and healthcare, we also work closely with your legal or compliance departments — or just the founding team if you're a smaller company — to help you define campaign guardrails, limit risk, avoid brand misalignment, and identify potential competitive brand conflicts.

What makes us different?

FAQ

Why Hire a Micro Influencer Agency?

A micro influencer agency has a powerful database of people sorted in categories that makes it a painless process to find the ones right for you. An agency can also leverage its frequency of business with the micro influencers to minimize costs that can otherwise be heavy when they are approached directly.

How Can a Micro Influencer Agency Help my Business?

Influencer marketing can yield outsized conversion rates because each influencer post comes with the implicit endorsement of the influencer — something that has great value to their loyal fanbase. Influencer marketing is the natural evolution of endorsement marketing but allows much lower budgetary entry points compared to celebrity endorsements.

Why Do I Need a Micro Influencer Agency Now?

With the shift in how people consume news and content, influencer marketing has become a powerful medium to approach your audience. People love social networking and influencer marketing is the most direct way to tap into their daily feed and bring awareness about your product or service. Not opting for creatively built campaigns distributed with select influencers can make you lose your grounds very quickly.

Why Hire a Micro Influencer Agency?

A micro influencer agency has a powerful database of people sorted in categories that makes it a painless process to find the ones right for you. An agency can also leverage its frequency of business with the micro influencers to minimize costs that can otherwise be heavy when they are approached directly.

How Can a Micro Influencer Agency Help my Business?

Influencer marketing can yield outsized conversion rates because each influencer post comes with the implicit endorsement of the influencer — something that has great value to their loyal fanbase. Influencer marketing is the natural evolution of endorsement marketing but allows much lower budgetary entry points compared to celebrity endorsements.

Why Do I Need a Micro Influencer Agency Now?

With the shift in how people consume news and content, influencer marketing has become a powerful medium to approach your audience. People love social networking and influencer marketing is the most direct way to tap into their daily feed and bring awareness about your product or service. Not opting for creatively built campaigns distributed with select influencers can make you lose your grounds very quickly.

Our Expertise.

  • Influencer discovery and vetting
  • Influencer regulatory compliance
  • Influencer negotiation
  • Influencer creative concept development
  • Organic influencer campaigns
  • Paid influencer campaigns
  • Ambassador program management
  • Product trial campaigns
  • Hospitality campaigns
  • Instagram campaigns
  • YouTube influencer campaigns
  • Pinterest influencer campaigns

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.