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A rapidly growing industry, fueled by technological innovations, medical devices in North America will touch $200 BN in sale in a couple of years. Industry’s YOY growth has been impressive at 35% CAGR last year and this trend continues to increase in 2019-20.
More and more high-tech consumer companies like Apple and Google are partnering with medical technology companies to build ever more sophisticated and powerful medical wearables. These products collect more accurate health information and can be an indispensable resource for healthcare providers.
As the march of big data and machine learning continues apace across the entire medical industry, medical device makers will benefit from the massive amounts of health data available and the sophisticated ways AI can analyze the data and identify game-changing patterns.
CMOs of the Medical device companies have their own challenges
We treat the complex environment of medical device companies by segmenting each target audience groups with accuracy and crafting the creative and messaging for each group quite differently within the framework of core brand communication. We prioritize digital channels that work best for each audience and work with the niche influencers who can bring in real impacts on the niche audiences.
Backed by our relationship with healthcare DMPs and access to niche data and insights on the target persona, our solution embraces the core:
Test: We set-up multiple testing environments for creative, messaging and web properties, targeting each niche
Optimize: We continuously optimize each element of a campaign
Perform: We deliver results