Media Relations Agency
Let us take on the task of liaising with the media to tell stories through earned media which promote various angles of your business or yourself.
About Us
We embrace the 24/7 news cycle
We know that to compete in today's rapidly evolving, fast-paced media landscape, simply issuing press releases is no longer enough. Media relations has changed, and we've embraced the new order.
Whether you are in need or pro-active media outreach, reactive media management, or rapid response media engagement, we have the experience, the relationships, and the tools to put you front and center.
We know that to compete in today's rapidly evolving, fast-paced media landscape, simply issuing press releases is no longer enough. Media relations has changed, and we've embraced the new order.
Whether you are in need or pro-active media outreach, reactive media management, or rapid response media engagement, we have the experience, the relationships, and the tools to put you front and center.
Our Approach
We put you in the limelight at the right time
A story told right can increase sales dramatically for your business. From devising a media plan to developing press releases, to global media outreach and managing press trips, we at TOP offer an unparalleled awareness and insight into media relations. Our team of media relations professionals build positive relationships between brands and audiences and craft strategies that inform consumers of your brand’s products, services, mission, and identity.
At TOP, we use third-party endorsements, journalists, and influencers to create positive publicity and strengthen the credibility of your brand. Good media exposure can change the game for your business and we get you in the limelight through the right media channels at the right time.
How We Work
We get you the media coverage that you needMedia relations is a cost-effective way of marketing your products and services, and receiving maximum traction. At TOP, our network of media relations consultants work with both national and international media platforms to get you the coverage that you need. We promote your brand, connect with consumers, build your brand reputation, and support new initiatives.
Commencing from media planning and editorial calendar generation, writing, news monitoring, and coverage tracking, our team provides real value by understanding your brand needs and connecting with a larger audience base. At TOP, we build brand reputation through strategic communication and help you connect with your target audience for increasing revenue and generating awareness.
Media relations is a cost-effective way of marketing your products and services, and receiving maximum traction. At TOP, our network of media relations consultants work with both national and international media platforms to get you the coverage that you need. We promote your brand, connect with consumers, build your brand reputation, and support new initiatives.
Commencing from media planning and editorial calendar generation, writing, news monitoring, and coverage tracking, our team provides real value by understanding your brand needs and connecting with a larger audience base. At TOP, we build brand reputation through strategic communication and help you connect with your target audience for increasing revenue and generating awareness.
Our Values and Beliefs
We are creators
We have 27 different story Blueprints which are unique to us and all represent a proven method for generating media interest and coverage.
We are targeted
We know how important it is to approach the correct targets which is why we use a variety of unique tools to narrow down our pitches to the most precise of targets.
We are experimental
We like to test our stories by drafting many different versions of pitches, perhaps as many as 25 different headlines for a single pitch.
We are visual
We format our pitches in a creative way which stands out among the thousands of emails journalists receive every week to wet their appetite and hold their attention.
We are global
We have teams of media relations specialists across the globe, ready to implement their knowledge of the local media market.
Our Media Relations Capabilities
Global Media Relations Campaign
With experts on our team across the globe, we have local media knowledge and contacts to tap into.
Press Trip Organization
We can arrange everything for select journalists from press trips abroad to visits to local venues or exhibits.
Broadcast Media Relations
Let us create a bespoke Broadcast Media Relations campaign with pre-recorded B-roll, interviews and more.
Media Training
Bring our team in to prepare for any possible public incidents or prior to public speaking or interview opportunities and we'll have you TV ready.
Why choose TOP?
Want publicity or media exposure for your brand? Do you want to gain organic consumers for your products or services? Get in touch with TOP for a comprehensive media relations strategy for your brand.
Elevate your Media StrategyComprehensive Reporting and Analysis
With actionable insights and effective strategic solutions, we optimize results by focusing on conversion, revenue, and growth.
Knowledge of Trends and Technology
We monitor the latest trends in the industry and use the best media relations techniques and tools to build engaging communities, engage with the right influencers, and produce the right content for your audience.
Additional Services
We are a one-of-a-kind media relations agency and focus on creating engaging relationships with consumers, generate revenue, and grow your business. From compelling content and graphics to branding and printing, we can deliver engaging results to get repeat customers and rope in potential leads.
92%
The percentage of consumers who trust earned media over purely promotional.