• Tampa
  • Tampa Influencer Marketing

Tampa + Influencer Marketing

A razor-sharp Tampa influencer agency

From Hyde Park to Westshore, we help you master Tampa influencer marketing

In the Lightning Capital of the World — a city that remains a leader in industries from tourism to national defense — ideas and concepts flash forward just as fast as the electric strikes in the nickname. At the TOP Agency, we’re able to accelerate the already quick word-of-mouth buzz and social sharing about your viral-velocity brand, product, or service by amplifying the charisma of influencers who attach to your brand through an engaging and unique viewer experience.

TOP’s team of influencer marketing managers, market researchers, and creatives are all hard at work guaranteeing the success of your upcoming influencer campaign — in Tampa, in the Deep South, and beyond. Whether you need a local influencer marketing strategy for a one-off project or an entire influencer plan on a national or even global scale, our team knows exactly how to discover, vet, collaborate with, and track influencers to inhabit your campaign. We’ve got the initiative of a “Big Guava” startup with the calculative resources of a global agency that has conducted thousands of influencer campaigns in over 30 countries.

  • Influential bloggers
  • Product review influencers
  • Social media influencers
  • Celebrity influencers
  • Subject matter experts

Always aware of our duty to strike the balance between paid and organic influencer approaches, we maintain relationships with our influencers that are continuous — built on a foundation of trust and mutual benefit. We track our Tampa influencers — from McFarlane Park to Belmont Heights — with a proprietary Customer Relationship Management (CRM) system, cultivating each alliance with regular monthly check-ins, public comments to post, and “surprise and delight” benefits.

That’s our extensive net of influencers located in “Cigar City,” but we also have them all across the world. This broad and deep pool to draw from gives us the ability to focus on finding the right fit for your brand. We deliver ROI by segmenting influencer focus by need-state, by targeting message content and format, and by optimizing links and traffic for SEO.

What makes us different?

We use quantitative scoring

By tracking and evaluating influencers on key metrics like visual appeal, authority on topic, audience reach, audience engagement, and audience size, we're able to measure the results of campaigns more precisely in Tampa, across the nation, and all over the world for clear ROI.

We work globally

While based in Tampa, we have teams in offices across the globe who work together across cultures to implement focused campaigns. We deliver influencer partnerships that drive sales, awareness, and traffic back to your designated brand assets.

We are buzz builders

We believe in data-focused targeting strategy and an always-on approach, a philosophy that helps us optimize influencer selection, content development, and amplification of your message in real time.

We've established our very own Tampa influencer network

Within our proprietary network, we have more than 3,000 Tampa-based influencers whose expertise spans every possible vertical — from high finance to hospitality to family and maternity. We can also vet hundreds of influencers more for your individual campaign.

Our influencer engine was built in Tampa

We love living and working with you in Tampa

Known for being an industrial hub and an anchor of the Gulf of Mexico and the Eastern US, Tampa is the perfect place for TOP’s influencer marketing work. Whether you’re starting at MacDill and going to Ybor City for a quality cigar — or if you walk America’s longest continuous sidewalk and eat at the country’s oldest restaurant — you’ll feel the cultural and commercial pulse of our campaigns, the “language” that engages with the local, regional, and national conversation.

TOP takes you through a series of discovery activities — done either in-person in Tampa or remotely in locations all around the world — in order to help you better understand precisely which influencers are perfect for you and exactly how we can help you create campaigns that will generate high-volume ROI.

FAQ

Why hire a Tampa influencer marketing agency?

As a Tampa-based influencer marketing agency, we’re able to help you build buzz, social engagement, and grassroots support across various fields such as retail, family, real estate, food, tourism, and more. The moment we take you on as a client, we begin our brand messaging work. We leverage tools we’ve built and refined to standardize the management of small and large global teams of influencers and to help us exclude those that aren’t up to snuff. And, no matter where your internal team is on the sophistication spectrum of influencer marketing, we communicate honestly, openly, and with confidence, as your humble and trusted advisors.

Influencer Campaigns for Tampa Companies

Starting with our proprietary influencer evaluation system, we identify the right influencers based upon key metrics like size, fit, and audience engagement. We create content for various influencer programs using in-house surveys and focused market research that fit your Tampa audience or the global audience you’re looking to grow. Once created, we track the results of each campaign, beyond reach and impressions, to show its effect on brand awareness lift, SEO domain authority, in-store walk-through rates, in-store purchases, website traffic, and more. Data is part of everything we do and we utilize it in various ways up and down the influencer marketing channel.

An Influencer Marketing Agency That Lives in Tampa

Tampa is our home and we know it well. From the media landscape to the influencer scene, we have the pulse of a city that keeps the blood pumping. We live, work, and play right here and that helps us know exactly which influencers will provide that perfect boost to your brand. And we know the local media market allowing us to make the most out of your influencer campaign.

Why hire a Tampa influencer marketing agency?

As a Tampa-based influencer marketing agency, we’re able to help you build buzz, social engagement, and grassroots support across various fields such as retail, family, real estate, food, tourism, and more. The moment we take you on as a client, we begin our brand messaging work. We leverage tools we’ve built and refined to standardize the management of small and large global teams of influencers and to help us exclude those that aren’t up to snuff. And, no matter where your internal team is on the sophistication spectrum of influencer marketing, we communicate honestly, openly, and with confidence, as your humble and trusted advisors.

Influencer Campaigns for Tampa Companies

Starting with our proprietary influencer evaluation system, we identify the right influencers based upon key metrics like size, fit, and audience engagement. We create content for various influencer programs using in-house surveys and focused market research that fit your Tampa audience or the global audience you’re looking to grow. Once created, we track the results of each campaign, beyond reach and impressions, to show its effect on brand awareness lift, SEO domain authority, in-store walk-through rates, in-store purchases, website traffic, and more. Data is part of everything we do and we utilize it in various ways up and down the influencer marketing channel.

An Influencer Marketing Agency That Lives in Tampa

Tampa is our home and we know it well. From the media landscape to the influencer scene, we have the pulse of a city that keeps the blood pumping. We live, work, and play right here and that helps us know exactly which influencers will provide that perfect boost to your brand. And we know the local media market allowing us to make the most out of your influencer campaign.

Tampa services

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.