In the Lightning Capital of the World — a city that remains a leader in industries from tourism to national defense — ideas and concepts flash forward just as fast as the electric strikes in the nickname. At the TOP Agency, we’re able to accelerate the already quick word-of-mouth buzz and social sharing about your viral-velocity brand, product, or service by amplifying the charisma of influencers who attach to your brand through an engaging and unique viewer experience.
TOP’s team of influencer marketing managers, market researchers, and creatives are all hard at work guaranteeing the success of your upcoming influencer campaign — in Tampa, in the Deep South, and beyond. Whether you need a local influencer marketing strategy for a one-off project or an entire influencer plan on a national or even global scale, our team knows exactly how to discover, vet, collaborate with, and track influencers to inhabit your campaign. We’ve got the initiative of a “Big Guava” startup with the calculative resources of a global agency that has conducted thousands of influencer campaigns in over 30 countries.
- Influential bloggers
- Product review influencers
- Social media influencers
- Celebrity influencers
- Subject matter experts
Always aware of our duty to strike the balance between paid and organic influencer approaches, we maintain relationships with our influencers that are continuous — built on a foundation of trust and mutual benefit. We track our Tampa influencers — from McFarlane Park to Belmont Heights — with a proprietary Customer Relationship Management (CRM) system, cultivating each alliance with regular monthly check-ins, public comments to post, and “surprise and delight” benefits.
That’s our extensive net of influencers located in “Cigar City,” but we also have them all across the world. This broad and deep pool to draw from gives us the ability to focus on finding the right fit for your brand. We deliver ROI by segmenting influencer focus by need-state, by targeting message content and format, and by optimizing links and traffic for SEO.