In a city quintessentially American enough to prioritize baseball and beer — one that remains a leader in multiple industries that’s also called home by ten Fortune 500 companies — ideas and concepts are thrown forward just as fast as the fastest Cardinals fastball. At TOP Agency, we’re able to accelerate that already quick word-of-mouth buzz and social sharing about your viral-velocity brand, product, or service. We do this by amplifying the charisma of influencers who attach to your brand through an engaging and unique viewer experience.
TOP’s team of influencer marketing managers, market researchers, and creatives are standing by to ensure the success of your upcoming influencer campaign — in St. Louis, in the Midwest, and beyond. Whether you need a local influencer marketing strategy for a one-off project or an entire influencer plan at a national or even global scale, our team knows exactly how to discover, vet, collaborate with, and track influencers to inhabit your campaign. We’ve got the initiative of a “Mound City” startup with the calculative resources of a global agency that has conducted thousands of influencer campaigns in over 30 countries.
- Influential bloggers
- Product review influencers
- Social media influencers
- Celebrity influencers
- Subject matter experts
To be completely effective, your influencer program should use both organic and paid strategies. Always aware of our duty to strike that balance, we maintain relationships with our influencers that are continuous — built on a foundation of trust and mutual benefit. We track our St. Louis Influencers — from Clayton to the Central West End — with a proprietary Customer Relationship Management (CRM) system, cultivating each alliance with regular monthly check-ins, public comments to post, and “surprise and delight” benefits.
That’s our extensive net of influencers located in “The Gateway to the West,” but we also have them all across the world. This broad and deep pool to draw from gives us the ability to focus on finding the right fit for your brand. We deliver ROI by segmenting influencer focus by need-state, by targeting message content and format, and by optimizing links and traffic for SEO.