St. Louis + Influencer Marketing

A tried-and-true St. Louis influencer agency

From North Riverfront to Ellendale, we help you master St. Louis influencer marketing

In a city quintessentially American enough to prioritize baseball and beer — one that remains a leader in multiple industries that’s also called home by ten Fortune 500 companies — ideas and concepts are thrown forward just as fast as the fastest Cardinals fastball. At TOP Agency, we’re able to accelerate that already quick word-of-mouth buzz and social sharing about your viral-velocity brand, product, or service. We do this by amplifying the charisma of influencers who attach to your brand through an engaging and unique viewer experience.

TOP’s team of influencer marketing managers, market researchers, and creatives are standing by to ensure the success of your upcoming influencer campaign — in St. Louis, in the Midwest, and beyond. Whether you need a local influencer marketing strategy for a one-off project or an entire influencer plan at a national or even global scale, our team knows exactly how to discover, vet, collaborate with, and track influencers to inhabit your campaign. We’ve got the initiative of a “Mound City” startup with the calculative resources of a global agency that has conducted thousands of influencer campaigns in over 30 countries.

  • Influential bloggers
  • Product review influencers
  • Social media influencers
  • Celebrity influencers
  • Subject matter experts

To be completely effective, your influencer program should use both organic and paid strategies. Always aware of our duty to strike that balance, we maintain relationships with our influencers that are continuous — built on a foundation of trust and mutual benefit. We track our St. Louis Influencers — from Clayton to the Central West End — with a proprietary Customer Relationship Management (CRM) system, cultivating each alliance with regular monthly check-ins, public comments to post, and “surprise and delight” benefits.

That’s our extensive net of influencers located in “The Gateway to the West,” but we also have them all across the world. This broad and deep pool to draw from gives us the ability to focus on finding the right fit for your brand. We deliver ROI by segmenting influencer focus by need-state, by targeting message content and format, and by optimizing links and traffic for SEO.

What makes us different?

We build networks

At the TOP Agency we take a holistic approach to influencer marketing and the variety of content available. While our organic, earned-value influencer marketing programs are the quickest and most effective path to ROI, we are sensitive to the benefits of multiple content types. Each type of content fulfills a distinct role in communicating our clients’ brand messages and we optimize use of each to maximize ROI.

We use quantitative scoring

By tracking and evaluating influencers on key metrics like visual appeal, authority on topic, audience reach, audience engagement, and audience size, we're able to measure the results of campaigns more precisely in St. Louis, across the nation, and all over the world for clear ROI.

We work globally

While based in St. Louis, we have teams in offices across the globe who work together across cultures to implement focused campaigns. We deliver influencer partnerships that drive sales, awareness, and traffic back to your designated brand assets.

We are buzz builders

We believe in data-focused targeting strategy and an always-on approach, a philosophy that helps us optimize influencer selection, content development, and amplification of your message in real time.

Our influencer engine was built in St. Louis

We love living and working with you in the Rome of the West

Known for being a global city and the western anchor of the Eastern US, St. Louis is the perfect place for TOP’s influencer marketing work. Whether you’re cheering the Cardinals, the Blues, or the XFL Battlehawks and going on a pub crawl afterward — or if you walk Euclid and experience Welsh food in the CWE — you’ll feel the cultural and commercial pulse of our campaigns, the “language” that engages with the local, regional, and national conversation.

TOP takes you through a series of discovery activities — done either in-person in St. Louis or remotely in locations all around the world — in order to help you better understand precisely which influencers are perfect for you and exactly how we can help you create campaigns that will generate high-volume ROI.

FAQ

Why hire a St. Louis influencer marketing agency?

As a St. Louis-based influencer marketing agency, we’re able to help you build buzz, social engagement, and grassroots support across various fields such as retail, family, tech, food, tourism, and more. The moment we take you on as a client, we begin our brand messaging work. We leverage tools we’ve built and refined to standardize the management of small and large global teams of influencers and to help us exclude those that aren’t up to snuff. And, no matter where your internal team is on the sophistication spectrum of influencer marketing, we communicate honestly, openly, and with confidence, as your partners and advisors.

Influencer Campaigns for St. Louis Companies

Data is part of everything we do and we utilize it in various ways up and down the influencer marketing channel. Starting with our proprietary influencer evaluation system, we identify the right influencers based upon key metrics like size, fit, and audience engagement. Then we use that data to create content for various influencer programs using in-house surveys and focused market research that fit your St. Louis audience or the global audience you’re looking to grow. Lastly, we track the results of each campaign, beyond reach and impressions, to show its effect on brand awareness lift, SEO domain authority, in-store walk-through rates, in-store purchases, website traffic, and more.

An Influencer Marketing Agency That Lives in St. Louis

We know the St. Louis influencer scene because we are a part of the community. We live, work, and play right here and that helps us know exactly which influencers will provide that perfect boost to your brand. And we know the local media market allowing us to make the most out of your influencer campaign.

Why hire a St. Louis influencer marketing agency?

As a St. Louis-based influencer marketing agency, we’re able to help you build buzz, social engagement, and grassroots support across various fields such as retail, family, tech, food, tourism, and more. The moment we take you on as a client, we begin our brand messaging work. We leverage tools we’ve built and refined to standardize the management of small and large global teams of influencers and to help us exclude those that aren’t up to snuff. And, no matter where your internal team is on the sophistication spectrum of influencer marketing, we communicate honestly, openly, and with confidence, as your partners and advisors.

Influencer Campaigns for St. Louis Companies

Data is part of everything we do and we utilize it in various ways up and down the influencer marketing channel. Starting with our proprietary influencer evaluation system, we identify the right influencers based upon key metrics like size, fit, and audience engagement. Then we use that data to create content for various influencer programs using in-house surveys and focused market research that fit your St. Louis audience or the global audience you’re looking to grow. Lastly, we track the results of each campaign, beyond reach and impressions, to show its effect on brand awareness lift, SEO domain authority, in-store walk-through rates, in-store purchases, website traffic, and more.

An Influencer Marketing Agency That Lives in St. Louis

We know the St. Louis influencer scene because we are a part of the community. We live, work, and play right here and that helps us know exactly which influencers will provide that perfect boost to your brand. And we know the local media market allowing us to make the most out of your influencer campaign.

St. Louis services

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.