Marketing Agency San Diego
Influencer Marketing Agency

San Diego + Influencer Marketing

About us.

From pop-culture to ground-breaking tech, our San Diego influencer circle is vast

With its temperate climate, beautiful landscape, and an air of innovation and excitement, San Diego is at the forefront of the best places to live in the U.S. With so many types of people and ideas buzzing about, ideas spread quickly. Through word-of-mouth, social, and digital buzz, we can amplify your brand, product, or service by leveraging the power of authentic, engaging influencers in San Diego, all over California, and worldwide.

Whether you need punchy local influencer services for a one-off project or a major influencer plan at a national or global scale, at our Influencer Marketing Agency San Diego, our team of influencer managers, creative gurus, and market researchers, does the heavy lifting in discovering, vetting, collaborating, and tracking influencers of all kinds. We have the hustle of a San Diego startup with the resources of a massive global agency that has hosted influencer campaigns around the world.

Not only do we determine how to launch your campaign, but TOP also assists with brand messaging work to establish your unique selling propositions and map those back to aspects of our influencer strategy. We understand the entire marketing-to-sales funnel and how influencer strategies fit into it.

With its temperate climate, beautiful landscape, and an air of innovation and excitement, San Diego is at the forefront of the best places to live in the U.S. With so many types of people and ideas buzzing about, ideas spread quickly. Through word-of-mouth, social, and digital buzz, we can amplify your brand, product, or service by leveraging the power of authentic, engaging influencers in San Diego, all over California, and worldwide.

Whether you need punchy local influencer services for a one-off project or a major influencer plan at a national or global scale, at our Influencer Marketing Agency San Diego, our team of influencer managers, creative gurus, and market researchers, does the heavy lifting in discovering, vetting, collaborating, and tracking influencers of all kinds. We have the hustle of a San Diego startup with the resources of a massive global agency that has hosted influencer campaigns around the world.

Not only do we determine how to launch your campaign, but TOP also assists with brand messaging work to establish your unique selling propositions and map those back to aspects of our influencer strategy. We understand the entire marketing-to-sales funnel and how influencer strategies fit into it.

Our approach.

Influencer Marketing Agency San Diego

Subject-centered, balanced, and scalable influencer campaigns

At the forefront of ethnic, cultural, and geographic diversity sits San Diego, making it the perfect platform for our influencer marketing efforts. Whether you start with a delicious meal in Little Italy that you walk off in Balboa Park, or start up near Carlsbad and take a route down the coast, we enjoy creating campaigns that are meaningful both here in San Diego and across the country.

To determine the best mix of influencers for you and measurements of success, we take you through a series of discovery activities. We want you to understand the fundamentals of your campaign as thoroughly as we do.

We believe that for a successful influencer program, one should leverage both organic and paid strategies. The relationships we foster with our influencers are based around trust and mutual benefit, and we track that using a proprietary CRM. Through monthly check-ins, public posts, and ‘surprise and delight’ benefits, we ensure we’re cultivating relationships with influencers from Chula Vista up through Rancho Santa Fe.

How we work.

We use proprietary blueprints and data-driven insights to scale creativity

In order to effectively and efficiently scale the creative process, TOP has developed a system of influencer blueprints that represent a proven, systematic methodology for engaging influencers and creating a framework through which they can create content. From motivating influencers to use your products and services in the real world through a “challenge” blueprint, to giving your brand a personal voice through our “local view” blueprint, our team knows the exact formula for execution, allowing them to focus on more strategic and creative efforts.

Data is a factor in everything we create, even influencer and creative efforts. We use it to first create a system through which our influencers are evaluated on key metrics, then we leverage in-house data surveys and market research capabilities to provide fun tidbits of information that our influencers can use in posts. We combine these efforts to track the results of each campaign beyond just what you see in your social metrics dashboard. We can also measure brand awareness lift, domain authority, website traffic, even store purchases.

Next-generation influencer marketing

From the Gaslamp to Torrey Pines, we scale San Diego influencer marketing for brands

San Diego is one of the most desirable cities in the country. Temperate climate, beautiful landscape, and an air of innovation and excitement put at at the forefront of best places to live in the U.S. With so many different types of people and ideas buzzing about, ideas spread quickly. Through word-of-mouth, social, and digital buzz, we can amplify your brand, product, or service by leveraging the power of authentic, engaging influencers.

Our influencer marketing services include:

  • Full-Service Influencer Marketing Campaigns
  • Influencer Marketing Training
  • Dedicated San Diego Influencer Marketing Specialists
  • Wide experience from San Diego startups to local service providers

The team of TOP influencer managers, creative gurus, and market researchers work together to create a successful marketing campaign here in San Diego, inland to El Cajon or La Mesa, and beyond. Whether you need punchy local influencer services for a one-off project or a major influencer plan at national or global scale, our influencer team does the heavy lifting in discovering, vetting, collaborating, and tracking influencers of all kinds. We have the hustle of a San Diego startup with the resources of a massive global agency that has hosted influencer campaigns around the world.

TOP believes your influencer program, much like your social media program, should leverage both organic and paid strategies. The relationships we foster with our influencers are based around trust and mutual benefit, and we track that using a proprietary CRM. Through monthly check-ins, public posts, and ‘surprise and delight’ benefits, we ensure we’re cultivating relationships with influencers from Chula Vista up through Rancho Santa Fe.

Across Ocean Beach, La Jolla, and into the Mission Valley, our wide-ranging influencer network is strong within San Diego but extends across the globe. We have the capacity to find the perfect match for your brand and the objectives of your campaign so we can deliver optimal ROI and opportunities for optimization on other channels.

What makes us different?

Our influencer engine runs in San Diego

At the forefront of ethnic, cultural, and geographic diversity sits San Diego, making it the perfect platform for our influencer marketing efforts. Whether you start with a delicious meal in Little Italy that you walk off in Balboa Park, or start up near Carlsbad and take a route down the coast, we enjoy creating campaigns that are meaningful both here in San Diego and across the country.

To determine the best mix of influencers for you and measurements of success, TOP can take you through a series of discovery activities performed in-house at our San Diego offices or remotely in locations around the globe. We want you to understand the fundamentals of your campaign as thoroughly as we do.

Is there something above we didn’t address? Let us know — we have answers to any questions you may have.

FAQ

Why You Should Hire a San Diego Influencer Marketing Agency

Our Influencer Marketing Agency San Diego has the capacity to create buzz, build social engagement, and support grassroots campaigns across verticals like electronics, beauty, lifestyle, and family, among others. Not only do we determine how to launch your campaign, but we also assist with brand messaging work to establish your unique selling propositions and map those back to aspects of our influencer strategy. We understand the entire marketing-to-sales funnel and how influencer strategies fit into it.

Local Influencer Marketing for San Diego Companies

We use our 360 degree marketing capabilities to get the most out of your San Diego influencer campaign. Utilizing data in various ways up and down the influencer marketing channel, we start with our proprietary evaluation system to determine the value of each influencer based upon key metrics like size, fit, and audience engagement. Then, we create viral content for various influencer programs using in-house surveys and focused market research that fit your San Diego audience or the global audience you’re looking to grow. This gives influencers interesting data that they can feature in their posts. Lastly, we track the results of each campaign, beyond reach and impressions, to show its effect on brand awareness lift, SEO domain authority, in-store walk-through rates, in-store purchases, website traffic, and more.

An Influencer Marketing Agency That Lives in Dallas

We at TOP, know the local influencer scene better than anyone else because we live, work, and play there. As a San Diego influencer agency, we not only know the right influencers to provide that boost to your brand, we know the competition, and the local media market to make the most out of your influencer campaign. This makes us a powerful partner able to work across the entire San Diego media landscape to get the most for our clients.

Why You Should Hire a San Diego Influencer Marketing Agency

Our Influencer Marketing Agency San Diego has the capacity to create buzz, build social engagement, and support grassroots campaigns across verticals like electronics, beauty, lifestyle, and family, among others. Not only do we determine how to launch your campaign, but we also assist with brand messaging work to establish your unique selling propositions and map those back to aspects of our influencer strategy. We understand the entire marketing-to-sales funnel and how influencer strategies fit into it.

Local Influencer Marketing for San Diego Companies

We use our 360 degree marketing capabilities to get the most out of your San Diego influencer campaign. Utilizing data in various ways up and down the influencer marketing channel, we start with our proprietary evaluation system to determine the value of each influencer based upon key metrics like size, fit, and audience engagement. Then, we create viral content for various influencer programs using in-house surveys and focused market research that fit your San Diego audience or the global audience you’re looking to grow. This gives influencers interesting data that they can feature in their posts. Lastly, we track the results of each campaign, beyond reach and impressions, to show its effect on brand awareness lift, SEO domain authority, in-store walk-through rates, in-store purchases, website traffic, and more.

An Influencer Marketing Agency That Lives in Dallas

We at TOP, know the local influencer scene better than anyone else because we live, work, and play there. As a San Diego influencer agency, we not only know the right influencers to provide that boost to your brand, we know the competition, and the local media market to make the most out of your influencer campaign. This makes us a powerful partner able to work across the entire San Diego media landscape to get the most for our clients.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.