Portland Influencer Marketing

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TOP is a leading Portland influencer marketing agency

Talk to a Portland Influencer Marketing Expert
A next-generation influencer agency

From North Portland to Far Southwest, we scale Portland influencer marketing

Living and working in the beautiful, almost storybook landscape, city of Portland — a region leading the way in all things technology and manufacturing — innovative thoughts and ideas spread as quick as lightening. We’re able to speed up the word-of-mouth buzz, social sharing, and viral velocity of your brand, product, or service by utilizing the charisma of influencers to help “show not tell” in a visual, authentic, and endearing way.

Here at TOP, our influencer marketing managers, market researchers, and creative directors are hard at work in order to establish the prosperity of your upcoming influencer marketing campaign — in Portland, the Pacific Northwest, and beyond. If you’re in need of local influencer marketing services for one-off projects or for an entire influencer plan at either a national or global scale, our influencer team is knowledgeable in the process of discovering, vetting, collaborating, and tracking influencers at scale. We have the initiative of a new-on-the-block Portland startup with the tactical resources of a global agency which has conducted thousands of influencer campaigns in over 30 countries.

Key influencers on our radar include:

  • -Influential bloggers
    – Product review influencers
    – Social media influencers
    – Celebrity influencers
    – Subject matter experts
    – Influential journalists
    – Influential analysts

TOP believes that your influencer program should be approached in the same way as your social media — through both organic and paid strategies. The relationships that we cultivate with influencers are continuous and built on trust and mutual benefit. From Roseway to Sellwood-Moreland, we track our Portalnd influencers with a proprietary CRM, ensuring that we cultivate the relationship with consistent monthly check-ins, “surprise and delight” benefits, and public comments to posts.

With our wide-casted network of influencers within Portland, Forest park, Goose Hollow, Downtown, and world wide, we’re able to focus on finding the perfect match for your brand. We deliver ROI by segmenting influencer focus by target message format and content, need state, and optimizing links and traffic for SEO purposes.

We created our very own Portland influencer network

With more than 3,500 influencers within our proprietary network — all of which who span every influencer vertical imaginable from motherhood and lifestyle to consumer electronics and business and personal finance — we're able to vet hundreds of influencers and more for your upcoming campaign.

We locate Portland's hidden miniature horses

Miniature toy horses can be found in hidden corners all over our city in order to remind people to realize the beauty and importance within the details of Portland. We use this same mindset when locating influencers who are overlooked by big companies, but in the details, have a loyal and engaging audience. Through grouping these influencers together, we're able to field an incredible influencer team without the top 10 influencer prince tag.

We cultivate relationships with our Portland and global influencers 

When done correctly, influencer marketing is more than just a form of transactional advertising — it's relationship driven. We develop and maintain relationships with influencers across Portland, Multnomah, Clatsop, Clackamas, Coos, Deschutes, Klamath, Lane, and Washington counties in order to turn them into authentic and reliable brand advocates.

We deploy quantitative scoring

By tracking and evaluating influencers on various key metrics such as visual appeal, topic authority, audience size, audience engagement, and audience reach, we're able to measure the results of campaigns more precisely within Portland, across the U.S., and all over the world for clear ROI.

Our influencer engine was built in Portland

We love Portland influencer marketing

The city that breathes technology and manufacturing and exhales coffee, microbreweries, and innovation, Portland is the perfect place to homestead our influencer marketing work. Whether you begin in Laurelhurst and make your way over to the Pearl District — or start in Buckman and drive down to Southwest and then West Portland Park — we’re always ready to create campaigns that are aligned with the pulse of local, regional, and national cultural conversation.

TOP has the ability to take you through a series of discovery activities — either in-person within Portland or in remote locations all around the world — in order to help you better understand exactly which influencers are right for you and how you can create campaign programs that will generate high multiples of ROI.

Is there something on your mind that we haven’t yet addressed above? Tell us your burning influencer marketing questions.

Why Hire a Portland Influencer Marketing Agency?

TOP is a Portland bland influencer marketing agency that can help you build social engagement, grassroots support, and buzz across various fields such as travel, consumer electronics, lifestyle, beauty, food, family, and more. As soon as we take you on as a client, our brand messaging work begins. By creating a matrix with each element of your unique selling proposition, we’re able to map key brand messages to specific aspects of our influencer strategy. If you’re in need of an influencer marketing agency that actually understands the entirety of the marketing-to-sales funnel, then TOP is the right place for you.

Using Influencer Marketing Blueprints to Scale Creativity

TOP has developed influencer blueprints in order to make our creative process more effective, efficient, and scalable. Each blueprint represents a series of steps and creative approach that we replicate and enhance in order to achieve desired results. If you need to motivate influencers to use your products and services in the real world, we have our “challenge” blueprint. Our “scavenger” blueprint helps create an interactive quest that reinforces the core message of your brand. And our “local view” blueprint is perfect is you need to give your service a personal voice or use case. Since the fundamentals for each blueprint are already codified — of which out team knows the exact formula for execution — it gives us time to focus on creative and strategic brand messaging within the influencer blueprint structure.

A Portland Influencer Marketing Agency That Believes in the Power of Data

Data is used in various ways all throughout the influencer marketing channel. We start by using our proprietary system so we can evaluate the value of every influencer based on essential metrics like size, fit, and audience engagement. Next, we generate content for many influencer programs utilizing our in-house market research and survey capabilities — providing influencers with interest data results that they can feature in their posts. Lastly, we keep an eye on the results of each campaign beyond reach and impression in order to discern the impact on brand awareness lift, website traffic, SEO domain authority, in-store purchase, in-store walk-through rate, and more.

Come visit us or give us a call. We’re ready and launch or relaunch your upcoming Portland influencer marketing campaign.

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