Nashville Influencer Marketing

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TOP is a leading Nashville influencer marketing agency

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A next-generation influencer agency

From Charlotte park to the Hermitage, we scale Nashville influencer marketing

Living and working in the beautiful and culturally creative city of Nashville — a region leading the way for health care management, finance, and music production — ideas spread at record speed. We accelerate the already fast moving word-of-mouth buzz, social sharing, and viral velocity of your product, services, or brand by utilizing the charisma of influencers in order to “show not tell” in an authentic and personalized way.

TOP’s team of influencer marketing managers, market researchers, and creative directors are constantly working hard in order to guarantee the success of your next influencer marketing campaign — in Nashville, along the river, and beyond. If you need local influencer marketing service for one-off projects, or an entire influencer plan at a national and global scale, our influencer team knows howe to discover, collaborate, vet, and track influencers at scale. We’ve got the ambition of a Nashville startup mixed with the tactical resources of a global agency that has conducted thousands of influencer campaigns in over 30 countries.

We target key influencers such as:

  • – Influential bloggers
    – Product review influencers
    – Social media influencers
    – Celebrity influencers
    – Subject matter experts
    – Influential journalists
    – Influential analysts

Our belief at TOP is that like social media, your influencer program should have both organic and paid strategies. Our relationships with influencers are continuous and built on a foundation of trust and mutual benefit. We track our Nashville influencers — from East Nashville to Sobro to 12 South — with a proprietary CRM, ensuring we cultivate the relationship with regular monthly check-ins, public comment to posts, and “surprise and delight” benefits.

We have a large net influencer network not only in Nashville, North Nashville, Germantown, and Midtown, but also all over the world. This means we can focus on solely focus on finding the perfect match for your brand. We deliver ROI by segmenting influencer focus by need state, targeting message format and content, and optimizing links and traffic for SEO purposes.

We've assembled our own Nashville influencer network

With over more than 3,500 influencers in our own proprietary network, we have a link to every influencer vertical imaginable — from lifestyle and motherhood to business and consumer electronics and personal finance. We're also able to vet hundreds of more influencers for your next big campaign.

We find Nashville's talent

Around every corner in Nashville, where you'd least expect it, you can find musicians and songwriters under the guise of waiters and housekeepers. We keep our eyes peeled for the unseen influencers who have a wide reach and large audience engagement, but are underutilized. Grouping these influencers together, we're able to forge a remarkable influencer team without the big-ticket influencer price.

We cultivate relationships with our Nashville influencers

Influencer marketing should be more than just a form of transactional advertising, but when done right, it should be relationship driven. We develop relationships with influencers across Nashville, Davidson, Knox, Sevier, Cocke, McMinn, Blount, Cheatham, and Sequatchie counties in order to transform them into genuine and dependable brand advocates.

We utilize quantitative scoring

Through key metrics such as visual appeal, topic authority, audience size, audience engagement, and audience reach, we're able to track and evaluate our influencers. This allows us to be able to measure results of campaigns precisely in Nashville, across the U.S., and all around the world for clear ROI.

Our influencer engine was built in Nashville

We love Nashville influencer marketing

As the central hub of health care, finance, insurance, and music production, Nashville is the perfect canvas for our influencer marketing work. Whether you start in Downtown and move over to Midtown — or if you start in Hillsboro-Belmont and head up to The Gulch — we enjoy creating campaigns that beat to the pulse of local, regional, or national cultural conversation.

TOP takes you through a series of discovery activities — either done in-person within Nashville or remotely in locations all around the world — that can assist you in understanding which influencers are the right fit for you and how you can generate campaign programs that result in high multiples of ROI.

Is there anything on your mind that we didn’t address? Let us know any of your influencer marketing questions.

Why Hire a Nashville Influencer Marketing Agency?

As a Nashville brand influencer marketing agency, we can help you build buzz, social engagement, and grassroots support across fields like travel, consumer electronics, lifestyle, food, beauty, and more. As soon as we take you on as a client, the brand messaging work begins. Through a matrix with each element of your unique selling proposition, we can map those key brand messages to specific aspects of our influencer strategy. TOP is an influencer agency that actually understands every aspect of the marketing-to-sales funnel.

Using Influencer Marketing Blueprints to Scale Creativity

In order to make out creative process more effective, efficient, and scalable, we developed influencer blueprints — each one representing a proven and systematic methodology for engaging influencers and their audiences. Each blueprint is representative of a creative approach a series of steps that are replicated and optimized to get the desired results. If you need to motivate influencers to use your services and products in the real world, that’s our “challenge” blueprint. Our “scavenger” blueprint helps create an interactive quest that reinforces the core messages of your brand. For giving your service a personal voice or use case, our “local view” blueprint is perfect. Since the fundamentals for each blueprint are already set — and our team knows the exact formula for execution — it frees time for us to focus on creative and tactical brand messaging within the influencer blueprint structure.

A Nashville Influencer Marketing Agency That Believes in the Power of Data

At TOP, we utilize data in various ways throughout the influencer marketing channel. We start by using our proprietary system in order to evaluate the value of each influencer based on essential metrics such as audience engagement, fit, and size. Next, we create content for various influencer programs utilizing our in-house market and survey research capabilities — supplying influencers with interest data results that they can feature on their posts. Lastly, we track the results of each campaign beyond reach and impressions in order to understand the impact on brand awareness lift, SEO domain authority, website traffic, in-store walk-through rate, in-store purchase, and more.

Come visit us or give us a call. We’re ready to launch or relaunch your upcoming Nashville influencer marketing campaign.

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