Minneapolis + Influencer Marketing

About us.

In the “Mini-Apple” ideas and concepts “catch fire” just as fast as they do in the Big Apple. We’re able to accelerate the already quick word-of-mouth buzz and social sharing about your viral-velocity brand, product, or service by slingshotting around the charisma of influencers who attach to your brand through an engaging and unique viewer experience.

TOP’s team of influencer marketing managers, market researchers, and creatives work hard to guarantee the success of your upcoming influencer campaign — in Minneapolis, the Midwest, and beyond. From local influencer marketing services for one-off projects to an entire influencer plan at a national or global scale, our team knows exactly how to discover, vet, collaborate with, and track influencers at scale. We’ve got the initiative of a Twin Cities startup with the calculative resources of a global agency that has conducted thousands of influencer campaigns in over 30 countries.

In the “Mini-Apple” ideas and concepts “catch fire” just as fast as they do in the Big Apple. We’re able to accelerate the already quick word-of-mouth buzz and social sharing about your viral-velocity brand, product, or service by slingshotting around the charisma of influencers who attach to your brand through an engaging and unique viewer experience.

TOP’s team of influencer marketing managers, market researchers, and creatives work hard to guarantee the success of your upcoming influencer campaign — in Minneapolis, the Midwest, and beyond. From local influencer marketing services for one-off projects to an entire influencer plan at a national or global scale, our team knows exactly how to discover, vet, collaborate with, and track influencers at scale. We’ve got the initiative of a Twin Cities startup with the calculative resources of a global agency that has conducted thousands of influencer campaigns in over 30 countries.

Our approach.

Local approach with a global reach

We know the best way to reach Minneapolis residents isn’t to blow your budget on one or two huge influencers (though Lizzo may have some home field advantage) but rather divide and conquer over dozens of smaller, micro-influencers. 

Not only will hiring localized influencers cost a fraction of the price, but you’ll see a higher ROI on your investment due to the stronger connection they have with their audiences. Not to mention, this means we can use more influencers to reach more niche, targeted audiences to hit KPIs that will help grow your brand and drive sales while delivering vital market insight to drive future campaigns.

We focus on the metrics that matter most, like click-throughs and sales, so we don’t waste resources on simple impressions.

How we work.

Merging the human connection with automated analysis

We believe the key to any successful influencer marketing strategy lies in the power of your network. TOP works consistently with our very own Minneapolis influencers on different brands and products to not only build trust and communication, but to better understand each influencers’ strengths and weaknesses. 

Through monthly check-ins, surprise and delight benefits, and public post engagement, we not only find influencers who are looking to grow your business, but we also track and score them qualitatively. We build reports based off of audience size, creative style, and more so that when you need to push your message, we already know the best candidates with a proven track record to promote your brand.

And this doesn’t just stop in Minneapolis. Our team works globally with an international influencer network to provide you with a marketing strategy that works locally and then easily scales up for audiences around the world.

A next-generation influencer agency

From McKinley to Nokomis, we scale Minneapolis influencer marketing

In the “Mini-Apple” — a region that remains a leader in industries from finance to rail and trucking — ideas and concepts “catch fire” just as fast as they do in the Big Apple. We’re able to accelerate the already quick word-of-mouth buzz and social sharing about your viral-velocity brand, product, or service by slingshotting around the charisma of influencers who attach to your brand through an engaging and unique viewer experience.

TOP’s team of influencer marketing managers, market researchers, and creatives work hard to guarantee the success of your upcoming influencer campaign — in Minneapolis, the Midwest, and beyond. From local influencer marketing services for one-off projects to an entire influencer plan at a national or global scale, our team knows exactly how to discover, vet, collaborate with, and track influencers at scale. We’ve got the initiative of a Twin Cities startup with the calculative resources of a global agency that has conducted thousands of influencer campaigns in over 30 countries.

 

  • Product review influencers
  • Social media influencers
  • Celebrity influencers
  • Subject matter experts

Here at TOP, we know that your influencer program should operate on two levels, organic and paid. Our relationships with our influencers are continuous — built on a foundation of trust and mutual benefit. We track our Minneapolis influencers — from Fulton to Hale — with a proprietary CRM, cultivating relationships with regular monthly check-ins, public comments to post, and “surprise and delight” benefits.

We have a large network of influencers located in the Star of the North and around the globe. This large network of influencers allows us to focus on finding the right fit for your brand. We deliver ROI by segmenting influencer focus by need-state, targeting message content and format, and optimizing links and traffic for SEO.

What makes us different?

Our influencer engine was built in Minneapolis

We love our Minneapolis influencer marketing clients

Known for being a global city and a hub for commerce, technology, and great history, Minneapolis is the perfect place for TOP’s influencer marketing work. Whether you begin by crossing the St. Anthony Falls Bridge and exploring the Riverfront district — or if you tour the old haunts of Bob Dylan and Prince — you’ll feel the cultural and commercial pulse of our campaigns that engage with the local, regional, and national conversation.

TOP takes you through a series of discovery activities — done either in-person in Minneapolis or remotely in locations all around the world — in order to help you better understand precisely which influencers are perfect for you and exactly how you can create campaigns that will generate high-volume ROI.

FAQ

Why hire a Minneapolis influencer marketing agency?

As a Minneapolis-branded influencer marketing agency, we’re able to help you build buzz, social engagement, and grassroots support across various fields such as retail, family, real estate, food, logistics, and more. The moment we take you on as a client, we begin our brand messaging work. Our influencer marketing strategies leverage tools we’ve built and refined to standardize the management of small and large global teams of influencers and help us exclude those that aren’t up to standards. And, no matter where your internal team is on the sophistication spectrum of influencer marketing, we communicate honestly, openly and with confidence so we can serve as your humble and trusted advisors.

Influencer Campaigns for Minneapolis Companies

We use our 360 degree marketing capabilities to get the most out of your Minneapolis influencer campaign. Utilizing data in various ways up and down the influencer marketing channel, we start with our proprietary evaluation system to determine the value of each influencer based upon key metrics like size, fit, and audience engagement. Then, we create viral content for various influencer programs using in-house surveys and focused market research that fit your Minneapolis audience or the global audience you’re looking to grow. This gives influencers interesting data that they can feature in their posts. Lastly, we track the results of each campaign, beyond reach and impressions, to show its effect on brand awareness lift, SEO domain authority, in-store walk-through rates, in-store purchases, website traffic, and more.

An Influencer Marketing Agency That Lives in Minneapolis

We know the Minneapolis influencer scene better than anyone else because we live, work, and play there. As a Minneapolis influencer agency, we not only know the right influencers to provide that boost to your brand, we know the competition, and the local media market to make the most out of your influencer campaign. This makes us a powerful partner able to work across the entire Minneapolis media landscape to get the most for our clients.

Why hire a Minneapolis influencer marketing agency?

As a Minneapolis-branded influencer marketing agency, we’re able to help you build buzz, social engagement, and grassroots support across various fields such as retail, family, real estate, food, logistics, and more. The moment we take you on as a client, we begin our brand messaging work. Our influencer marketing strategies leverage tools we’ve built and refined to standardize the management of small and large global teams of influencers and help us exclude those that aren’t up to standards. And, no matter where your internal team is on the sophistication spectrum of influencer marketing, we communicate honestly, openly and with confidence so we can serve as your humble and trusted advisors.

Influencer Campaigns for Minneapolis Companies

We use our 360 degree marketing capabilities to get the most out of your Minneapolis influencer campaign. Utilizing data in various ways up and down the influencer marketing channel, we start with our proprietary evaluation system to determine the value of each influencer based upon key metrics like size, fit, and audience engagement. Then, we create viral content for various influencer programs using in-house surveys and focused market research that fit your Minneapolis audience or the global audience you’re looking to grow. This gives influencers interesting data that they can feature in their posts. Lastly, we track the results of each campaign, beyond reach and impressions, to show its effect on brand awareness lift, SEO domain authority, in-store walk-through rates, in-store purchases, website traffic, and more.

An Influencer Marketing Agency That Lives in Minneapolis

We know the Minneapolis influencer scene better than anyone else because we live, work, and play there. As a Minneapolis influencer agency, we not only know the right influencers to provide that boost to your brand, we know the competition, and the local media market to make the most out of your influencer campaign. This makes us a powerful partner able to work across the entire Minneapolis media landscape to get the most for our clients.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.