Miami Influencer Marketing

Let's get the Magic City buzzing about your product

TOP is a leading Miami influencer marketing agency

Talk to a Miami Influencer Marketing Expert
A next-generation influencer agency

From the Little Havana to Brickell, we scale Miami influencer marketing

Miami is more than just beaches, sunshine, and hot clubs, its a hotbed of tech technological and cultural changes sweeping the nation. In Miami ideas can spread at lightning speed.  at TOP, we accelerate word-of-mouth buzz, social engagement, and the viral velocity of your brand by leveraging influencers to “show not tell” and provide a powerful tool in your marketing arsenal.

We have compiled a team of crack influencer marketing managers, market researchers, and creative geniuses and bring their experience to bear on Miami influencer campaigns from Aventura to Coral Gables and beyond. Regardless of your needs — a one off, local Miami project, or a global worldwide influencer take over — our influencer team can discover, vet, collaborate, and track influencers at the scale needed to get the job done right. We’re proactive, resourceful, and thorough with the heart and drive of a startup but the global reach of a massive agency.

We target key influencers such as:

  • – Influential bloggers
    – Product review influencers
    – Social media influencers
    – Celebrity influencers
    – Subject matter experts
    – Influential journalists
    – Influential analysts

At TOP, we know that that a successful influencer marketing campaign must rely on a two-fold approach. Like social media, organic and paid strategies must work in tandem to reach your goals. We build relationships with influencers that are constantly evolving and built on mutual trust and benefit. We track their progress with a proprietary CRM and cultivate the relationship constantly with regular check-ins, surprise and delight benefits and comments to posts.

We have a wide-ranging influencer network in Miami, Hollywood, and Fort Lauderdale but this extends worldwide. With this capability we’re able to focus on finding the perfect influencers for your brand and campaign. we segment influencer focus by need state, targeting message content and format and optimized links and SEO traffic in order to deliver on ROI for our clients.

We built our own influencer network

With more than 3,500 influencers in our proprietary network spanning nearly every possible influencer vertical, we're able to play on a serious level in influencer areas from parenting and travel, to lifestyle, tech, finance, and business. If we don't have the influencers you need, we can vet from hundreds more to find the right fit.

We play 'moneyball'

We identify influencers who are currently undervalued relative to their reach and audience, package them up, and deploy them for your brand so that we can field an amazing influencer team without the need for big-ticket price tag.

It's all about the relationships

Influencer marketing is all about people and that means being the best at cultivating relationships. There are no transactional approaches here. We work with influencers from Miami Beach to South Beach and beyond to transform them into genuine and authentic brand ambassadors.

We use quantitative scoring

We are all about the tracking here at TOP. We evaluate influencers on many key metrics: topic authority, audience size, audience engagement, visual appeal, and audience reach. This ensures that we can measure the results of our campaigns across the Miami area precisely and provide an equally precise ROI.

Our influencer engine was built in Miami

We love Magic City influencer marketing

As one of the cultural and enterprise epicenters of the entire country, Miami is a place of amazing ethnic, and technological diversity. So it makes a truly powerful canvas on which to paint our influencer campaigns. We love to create campaigns with influencers across verticals, lifestyles, locations, and expertise all of which have their finger on the pulse of local, regional, national, and global conversations.

We take you through a series of discovery activities that us understand your influencer needs and help you better understand how to create campaigns and programs that generate high multiples of return on investment.

Got something on your mind that we didn’t address above?  Let us know your toughest influencer marketing questions.

Why Hire a Miami Influencer Marketing Agency?

If you’re looking to build buzz, social engagement, and grassroots support, a local influencer agency is a crucial component. We work across fields like consumer electronics, travel, family, lifestyle, food, beauty, and much more. We start learning your brand from minute one and create a matrix with each element of your unique brand proposition in place and map those messages to specific aspects of our brand strategy. We understand the entire marketing-to-sales funnel and can activate on every step seamlessly.

Scaling creativity through marketing blueprints

The creative process can often be time consuming which is why we created influencer blueprints, each representing a proven and systematic methodology for garnering engagement from our audiences. This makes our content efforts more efficient, effective, and scalable.

Every blueprint we create represents a creative approach and a series of steps that are proven to get results. For instance, assuming you need to motivate influencers to use your products and services in the real world we would implement our “challenge blueprint. Or perhaps you want to create an interactive quest that reinforces the core messages of your brand.  We call that a “scavenger” blueprint. Need to give your service a personal voice or use case?  You’re going to love our “local view” blueprint.  With the fundamentals codified our team knows the precise execution formula for success. This frees us up to focus more on creative and strategic brand messaging.

A Miami Influencer Marketing Agency That Believes in the Power of Data

Data infuses everything we do and influencer marketing is no different. We use it in a myriad of ways throughout our influencer marketing channels starting with our proprietary influencer evaluation system. We track influencers on metrics like audience engagement and size. Then, we create content using our own in-house survey and marketing research capabilities providing influencers with interesting data from which they can derive the perfect content for the brand. Finally, we track everything like reach and impressions to make sure we understand the impact our campaign is having on the brand’s lift, SEO domain authority, online and offline conversions and many more critical points.

Come for a visit. Let’s jump on the phone.  We’re ready to launch or relaunch your next great Miami influencer marketing campaign.

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