Miami + Influencer Marketing

About us.

Miami is more than just beaches, sunshine, and hot clubs, it's a hotbed of technological and cultural changes sweeping the nation. As strong as the culture is, influencer marketing circles within the city and its neighboring localities is booming. We work with our curated influencer network to capitalize on word-of-mouth buzz, social engagement, and the viral velocity for your brand.

Our team of influencer marketing managers, market researchers, and creative geniuses bring their experience to bear on Miami influencer campaigns from Aventura to Coral Gables and beyond. Regardless of your needs — a one off, local Miami project, or a global worldwide influencer take over — our influencer team can discover, vet, collaborate, and track influencers at the scale needed to get the job done right. We’re proactive, resourceful, and thorough, with the heart and drive of a startup but the global reach of a massive agency.

We have a wide-ranging influencer network in Miami, Hollywood, and Fort Lauderdale that extends worldwide. We focus on finding the perfect influencers for your brand and campaign, by understanding the need state, targeting message, content, and format, and optimizing links and SEO traffic.

Miami is more than just beaches, sunshine, and hot clubs, it's a hotbed of technological and cultural changes sweeping the nation. As strong as the culture is, influencer marketing circles within the city and its neighboring localities is booming. We work with our curated influencer network to capitalize on word-of-mouth buzz, social engagement, and the viral velocity for your brand.

Our team of influencer marketing managers, market researchers, and creative geniuses bring their experience to bear on Miami influencer campaigns from Aventura to Coral Gables and beyond. Regardless of your needs — a one off, local Miami project, or a global worldwide influencer take over — our influencer team can discover, vet, collaborate, and track influencers at the scale needed to get the job done right. We’re proactive, resourceful, and thorough, with the heart and drive of a startup but the global reach of a massive agency.

We have a wide-ranging influencer network in Miami, Hollywood, and Fort Lauderdale that extends worldwide. We focus on finding the perfect influencers for your brand and campaign, by understanding the need state, targeting message, content, and format, and optimizing links and SEO traffic.

Our approach.

We cultivate the magic of Miami

As one of the cultural and enterprise epicenters of the entire country, Miami is a place of amazing ethnic and technological diversity. So it makes a truly powerful canvas on which to paint our influencer campaigns. We love to create campaigns with influencers across verticals, lifestyles, locations, and expertise, all of which have their finger on the pulse of local, regional, national, and global conversations.

We know that that a successful influencer marketing campaign must rely on a two-fold approach with organic and paid strategies working in tandem to reach your goals. We take you through a series of discovery activities to streamline your influencer needs and help you better understand how to create campaigns and programs that generate high multiples of return on your investment.

We build relationships with influencers that are constantly growing and expand on mutual trust and benefit. We track their progress with a proprietary CRM and cultivate the relationship constantly with regular check-ins, surprise and delight benefits, and comments to posts. 

How we work.

We spark the heat for you in Miami and beyond

Miami is rich in diversity and culture and is the most influential city along the south-east coast. We know how to capitalize on the power of influencer marketing in Miami so that it spearheads your campaigns in the city and extends all over to Florida, the country and worldwide. Our rich database of influencers has people coming from every discipline and vertical, be it food, music, healthcare, tech, or banking, we have it all.

We work with you in creating a perfectly balanced roster of influencers that can touch your audience from every angle possible. We keep diversity at the core of our team and assemble a mix of influencers from the mainstream and the sidelines to ensure that your budgets never swell and you get the best results possible.

A next-generation influencer agency

From the Little Havana to Brickell, we scale Miami influencer marketing

Miami is more than just beaches, sunshine, and hot clubs, its a hotbed of tech technological and cultural changes sweeping the nation. In Miami ideas can spread at lightning speed.  at TOP, we accelerate word-of-mouth buzz, social engagement, and the viral velocity of your brand by leveraging influencers to “show not tell” and provide a powerful tool in your marketing arsenal.

We have compiled a team of crack influencer marketing managers, market researchers, and creative geniuses and bring their experience to bear on Miami influencer campaigns from Aventura to Coral Gables and beyond. Regardless of your needs — a one off, local Miami project, or a global worldwide influencer take over — our influencer team can discover, vet, collaborate, and track influencers at the scale needed to get the job done right. We’re proactive, resourceful, and thorough with the heart and drive of a startup but the global reach of a massive agency.

We target key influencers such as:

  • – Influential bloggers
    – Product review influencers
    – Social media influencers
    – Celebrity influencers
    – Subject matter experts
    – Influential journalists
    – Influential analysts

At TOP, we know that that a successful influencer marketing campaign must rely on a two-fold approach. Like social media, organic and paid strategies must work in tandem to reach your goals. We build relationships with influencers that are constantly evolving and built on mutual trust and benefit. We track their progress with a proprietary CRM and cultivate the relationship constantly with regular check-ins, surprise and delight benefits and comments to posts.

We have a wide-ranging influencer network in Miami, Hollywood, and Fort Lauderdale but this extends worldwide. With this capability we’re able to focus on finding the perfect influencers for your brand and campaign. we segment influencer focus by need state, targeting message content and format and optimized links and SEO traffic in order to deliver on ROI for our clients.

What makes us different?

Our influencer engine was built in Miami

We love Magic City influencer marketing

As one of the cultural and enterprise epicenters of the entire country, Miami is a place of amazing ethnic, and technological diversity. So it makes a truly powerful canvas on which to paint our influencer campaigns. We love to create campaigns with influencers across verticals, lifestyles, locations, and expertise all of which have their finger on the pulse of local, regional, national, and global conversations.

We take you through a series of discovery activities that us understand your influencer needs and help you better understand how to create campaigns and programs that generate high multiples of return on investment.

Got something on your mind that we didn’t address above?  Let us know your toughest influencer marketing questions.

FAQ

Why Hire a Miami Influencer Marketing Agency?

If you’re looking to build buzz, social engagement, and grassroots support, a local influencer agency is a crucial component. We work across fields like consumer electronics, travel, family, lifestyle, food, beauty, and much more. We start learning your brand from minute one and create a matrix with each element of your unique brand proposition in place and map those messages to specific aspects of our brand strategy. We understand the entire marketing-to-sales funnel and can activate on every step seamlessly.

Scaling creativity through marketing blueprints

The creative process can often be time consuming which is why we created influencer blueprints, each representing a proven and systematic methodology for garnering engagement from our audiences. This makes our content efforts more efficient, effective, and scalable.

Every blueprint we create represents a creative approach and a series of steps that are proven to get results. For instance, assuming you need to motivate influencers to use your products and services in the real world we would implement our “challenge blueprint. Or perhaps you want to create an interactive quest that reinforces the core messages of your brand.  We call that a “scavenger” blueprint. Need to give your service a personal voice or use case?  You’re going to love our “local view” blueprint.  With the fundamentals codified our team knows the precise execution formula for success. This frees us up to focus more on creative and strategic brand messaging.

A Miami Influencer Marketing Agency That Believes in the Power of Data

Data infuses everything we do and influencer marketing is no different. We use it in a myriad of ways throughout our influencer marketing channels starting with our proprietary influencer evaluation system. We track influencers on metrics like audience engagement and size. Then, we create content using our own in-house survey and marketing research capabilities providing influencers with interesting data from which they can derive the perfect content for the brand. Finally, we track everything like reach and impressions to make sure we understand the impact our campaign is having on the brand’s lift, SEO domain authority, online and offline conversions and many more critical points.

Come for a visit. Let’s jump on the phone.  We’re ready to launch or relaunch your next great Miami influencer marketing campaign.

Why Hire a Miami Influencer Marketing Agency?

If you’re looking to build buzz, social engagement, and grassroots support, a local influencer agency is a crucial component. We work across fields like consumer electronics, travel, family, lifestyle, food, beauty, and much more. We start learning your brand from minute one and create a matrix with each element of your unique brand proposition in place and map those messages to specific aspects of our brand strategy. We understand the entire marketing-to-sales funnel and can activate on every step seamlessly.

Scaling creativity through marketing blueprints

The creative process can often be time consuming which is why we created influencer blueprints, each representing a proven and systematic methodology for garnering engagement from our audiences. This makes our content efforts more efficient, effective, and scalable.

Every blueprint we create represents a creative approach and a series of steps that are proven to get results. For instance, assuming you need to motivate influencers to use your products and services in the real world we would implement our “challenge blueprint. Or perhaps you want to create an interactive quest that reinforces the core messages of your brand.  We call that a “scavenger” blueprint. Need to give your service a personal voice or use case?  You’re going to love our “local view” blueprint.  With the fundamentals codified our team knows the precise execution formula for success. This frees us up to focus more on creative and strategic brand messaging.

A Miami Influencer Marketing Agency That Believes in the Power of Data

Data infuses everything we do and influencer marketing is no different. We use it in a myriad of ways throughout our influencer marketing channels starting with our proprietary influencer evaluation system. We track influencers on metrics like audience engagement and size. Then, we create content using our own in-house survey and marketing research capabilities providing influencers with interesting data from which they can derive the perfect content for the brand. Finally, we track everything like reach and impressions to make sure we understand the impact our campaign is having on the brand’s lift, SEO domain authority, online and offline conversions and many more critical points.

Come for a visit. Let’s jump on the phone.  We’re ready to launch or relaunch your next great Miami influencer marketing campaign.

Let’s talk about your project

Next steps

  1. We’ll ask key questions

    We are hyper-efficient at synthesizing your core needs.

  2. We’ll draft a proposal

    We can harness the expertise of our local + global team.

  3. We’ll present the plan

    We will show you how to turn ideas into scalable action.