Los Angeles Influencer Marketing

Let's get the Los Angeles buzzing about your product

TOP is a leading L.A. influencer marketing agency

Talk to an LA Influencer Marketing Expert
A next-generation influencer agency

From the La Brea tar pits to Burbank, we scale Los Angeles influencer marketing

Being based in sunny and and always gorgeous Los Angeles — a region that remains the leading city for entertainment and technology — ideas and concepts spread at record speed. We’re able to accelerate the already quick word-of-mouth buzz, social sharing, and viral velocity brand, product, or service by utilizing the charisma of influencers in order to “show not tell” through an engaging and personal viewer experience.

TOP’s team of influencer marketing managers, market researchers, and creative directors are all hard at work in order to guarantee the success of your upcoming influencer campaign — in Los Angeles, along the coast, and beyond. From local influencer marketing services for one-off projects to an entire influencer plan at a national or global scale, our influencer team knows exactly how to vet, discover, collaborate, and track influencers at scale. We’ve got the initiative if a Los Angeles startup along with the calculative resources of a global agency which has conducted thousands of influencer campaigns in over 30 countries.

We target key influencers such as:

  • – Influential bloggers
    – Product review influencers
    – Social media influencers
    – Celebrity influencers
    – Subject matter experts
    – Influential journalists
    – Influential analysts

Here at TOP, we know that just like social media, your influencer program should utilize both organic and paid strategies. We ensure our relationships with our influencers are continuous — built on a foundation of trust and mutual benefit. We track our L.A. influencers — from Crenshaw to NoHo — with a proprietary CRM, ensuing we cultivate relationships with regular monthly check-ins, public comments to post, and “surprise and delight” benefits.

We have a large net of influencers all located in Los Angels, the Valley, El Segundo, and WeHo, but also all across the world. Having a large network means we’re able to focus on finding you the right fit for your brand. We deliver ROI by segmenting influencer focus by need state, targeting message content and format, and optimizing links and traffic for SEO.

We've established our very own Los Angeles influencer network

Within our proprietary network, we have more than 3,500 L.A. based influencers whose expertise span every possible influencer vertical — from motherhood and lifestyle to business and consumer electronics and finance. We can also vet hundreds of influencers more for your next campaign.

We find our hidden angels

Los Angeles really is the city of angels. We find the hidden angels who are underutilized but have great following, reach, and audience engagement. By grouping together these influencers, we're able to field an amazing influencer team without having to pay the popular influencer price.

We cultivate relationships with our L.A. and global influencers

When done the right way, influencer marketing involves building and maintaining relationships rather than solely being a form of transactional advertising. We make sure to develop relationships with influencers across Los Angeles, Riverside, San Bernadino, Orange, Ventura, Kern, Imperial, Santa Barbara, and San Luis Obispo counties in order to transform them into being authentic and sincere brand advocates.

We utilize quantitative scoring

By tracking and evaluating influencers on key metrics such as visual appeal, topic authority, audience size, audience engagement, and audience reach, we're able to measure the results of campaigns more precisely in Los Angeles, across the U.S., and all over the world for clear ROI.

Our influencer engine was built in Los Angeles

We love Los Angeles influencer marketing

The central hub of entertainment, tech, cultural and ethnic diversity, and great food, L.A. is the perfect place for our influencer marketing work. Whether you begin in Northridge and cruise down the PCH to get to El Matador beach — or if you start in Toluca Lake and pick up an eloté in Encino — we love creating campagins that beat with the pulse local, regional, and national cultural conversation.

TOP takes you through a series of discovery activities — either done in-person in L.A. or remotely in locations all around the world — in order to help you better understand exactly which influencers are perfect for you and exactly how you can create campaigns that will generate high volumes of ROI.

Got something on your mind that we didn’t address above?  Let us know your toughest influencer marketing questions.

Why Hire a Los Angeles Influencer Marketing Agency?

As an L.A. brand influencer marketing agency, we’re able to help you build buzz, social engagement, and grassroots support all across various fields such as consumer electronics, family, travel, food, lifestyle, beauty, and more. The moment we take you on as a client is the moment we begin our brand messaging work. By creating a matrix with each element of your unique selling proposition, we’re able to map those key branding messages into specific aspects of our influencer strategy. If you want an influencer marketing agency that understand the entirety of the marketing-to-sales funnel, make us your top choice.

Using Influencer Marketing Blueprints to Scale Creativity

To make our creative process more efficient, effective, and scalable, we developed influencer blueprints — each representing a proven and 
systematic methodology for engaging influencers and their audiences.

Each influencer blueprint represents a creative approach and series of steps that we replicate and optimize to get the desired results.  Need to motivate influencers to use your products and services in the real world?  That’s our “challenge” blueprint.  Want to create an interactive quest that reinforces the core messages of your brand?  We call that a “scavenger” blueprint.  Need to give your service a personal voice or use case?  You’re going to love our “local view” blueprint.  Because the fundamentals for each blueprint are already codified — our team knows the precise formula for execution — it frees us up to focus on creative and strategic brand messaging within the influencer blueprint framework.

A Los Angeles Influencer Marketing Agency That Believes in the Power of Data

We utilize data in various ways throughout the influencer marketing channel. We start with our proprietary system in order to evaluate the value of each influencer based upon key metrics like size, fit, and audience engagement. Next we create content for various influencer programs utilizing our in-house survey and market research capabilities — giving influencer interest data results that they can feature in their posts. Lastly, we track the results of each campaign beyond reach and impressions in order to understand the affect on brand awareness lift, SEO domain authority, in-store walk-through rates, in-store purchase, website traffic, and more.

Come visit us or give us a call. We’re ready to launch or relaunch your upcoming big Los Angeles influencer marketing campaign.

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