Kansas City has long since been one of the nation’s burgeoning music, food, and culture scenes, but it has, as of late, become one of the forerunners of technological changes sweeping the country. In a city like KC, ideas spread at rapid speeds, and we can match that acceleration of word-of-mouth buzz, social shares, and amplification of your product on other channels by leveraging the power of influencers who “show, don’t tell” your idea in an interesting, authentic way.
Our team of TOP influencer marketing managers, market researchers, and creative geniuses work hard to ensure the success of the next big influencer marketing campaign, be it in Kansas City, Overland Park, or Olathe. From one-off projects to complete influencer plans at scale, our influencer team vets, collaborates, and tracks influencers across the country and globe. Even more so, our team has the tenacity of an early-stage startup with the experience of a global agency, as we’ve worked with thousands of influencers on campaigns in over 30 countries.
We target key influencers such as:
- – Influential bloggers
– Product review influencers
– Social media influencers
– Celebrity influencers
– Subject matter experts
– Influential journalists
– Influential analysts
Much like a good social media program, TOP believes you should have both organic and paid strategies as part of your larger influencer efforts. Both of these strategies are made possible when you build ongoing trust and mutual benefit from partnering with influencers. Across Kansas City and neighboring areas of Independence, Lee’s Summit, even Topeka, we track our influencers using a proprietary CRM that allows us to cultivate those relationships using hand-on communication, monthly check-ins, and moments of surprise and delight.
Across greater KC, we have an influencer network that extends across the state and beyond, across the globe. This allows us to find the perfect match for your brand and deliver ROI by segmenting those influencers into specific focus groups, messaging groups, and areas for optimization.